The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Using User Research as a Pre-Product-Market Fit Tactic
So you have an idea. You have felt the pain, or you see whitespace that you think no one is thinking about. You decide to solve...
Collaborating with Developer Relations Part 2: Sales
In part two of our series on Collaborating with Developer Relations, we explore the opportunities and challenges arising from...
Making Security a Business Enabler: Lessons from SmartSheet’s Peter Oehlert
Security initiatives are important for the long-term health and success of any organization. Unfortunately, security teams often...
Jamstack Radio Ep. #44, The Developer Experience with Divya Sasidharan of Netlify
In episode 44 of JAMstack Radio, Brian is joined by Divya Sasidharan, a developer advocate at Netlify. They discuss Netlify’s...
The Cybersecurity “EASY” Button: A Framework for Security Programs
As I stepped off the stage I was greeted by a few conference attendees. Some just wanted to convey they liked the talk, while...
The Founder’s Guide to First Sales Hires
Technical startups sometimes believe that they don’t (and won’t ever) need a sales team. But if your aspirations include selling...
Using LinkedIn Groups for Marketing
Just like conferences, LinkedIn Groups are one of the places people go to for trusted information. I’ve been a member of a bunch...
Build vs Buy Key Takeaways: Selling to Developers Who Don’t Want to Buy Your Product (Yet)
Selling to developers is a challenge. They’re notoriously opinionated about the software they use. They often have a preference...
O11ycast Ep. #13, Cloud Wrangling with Natalie Bennett of Pivotal
In episode 13 of O11ycast, Charity Majors and Liz Fong-Jones talk with Natalie Bennett, Software Engineering Manager at Pivotal....
To Be Continuous Ep. #53, A Closer Look at Open Source Today
In episode 53 of To Be Continuous, Paul and Edith discuss the evolution of open source over the last 20 years, maintainer...
Linkerd: A Case Study in Developer Tools Category Creation
For companies at the cutting edge of enterprise software development, category creation can be a necessary way to differentiate...
Collaborating with Developer Relations Part 1: Marketing
Developers wield more influence than ever within their organizations, and developer relations is becoming an increasingly...