- Marketing
The ROI of Community
Intro
Meghan Murphy is Twilio’s Senior Manager of Community Programs. She currently leads the community team and drives strategy on defending, nurturing and inspiring developers. She also manages Twilio.org, the social initiative that empowers nonprofits with communications technologies.
READING MODE
Outline
- Introduction
- Meghan's Background
- Community at Twilio
- The ROI of Community
- Defining Company Needs
- Where Community Lives
- Measuring Success
- Direct ROI
- Indirect ROI
- Other Metrics
- Starting Your Community
- Finding Community Managers
- Q&A
Transcript