Marty Cagan
Minimum Viable Product for Platforms

Marty Cagan is the founder of Silicon Valley Product Group and the original SVP of Product and Design for eBay, where he defined the products and services for the company’s global e-commerce site. He began his career as a software developer at HP Labs, and then moved on to join a young Netscape Communications as their VP Platform and Tools. He wrote INSPIRED: How To Create Products Customers Love, and publishes a popular blog for product teams at


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