July 1, 2014
Video: From Developer Adoption to Enterprise
Sauce Labs, Twilio, Heroku, New Relic and RackSpace — Geva Perry has advised each of these companies in developing their business models a...
The Pitch Room is a new podcast hosted by Heavybit’s Malia Powers. Listeners can catch up on the latest news, tools, tips and tactics on everything PR related. We talk about everything from current events, crisis communications, social media, reputation management, and where it all meets and intersects. Each episode brings you actionable tactics and strategies you can implement today for real business results. Listen in as we discuss media pitching, launch strategies and PR with limited resources.
About the Guests
In this episode of the Pitch Room I had the pleasure of sitting down with Erica Lee. Erica has 20 years of experience in product messaging, positioning, marketing strategy, and PR for companies like dotCloud, Fastly, Huddle.com, and Pantheon. As the CEO of StrategicLee Inc., she’s focused on helping businesses develop strategies to grow revenues and has implemented a variety of tactics from customer programs to partnership strategies to media launches.
Media coverage is one of the best ways to spread your message. There are important things to consider that will yield greater response rates to your pitches and more coverage.
Before pitching there are a few things that every company needs to do to prepare for the big reveal.
Invest time in developing relationships with journalists. One way to do this is to follow relevant media on Twitter and engage with them on articles that they write about. When it comes time for your own product launch they will give you an ear.
Thanks for listening!