February 8, 2017
SaaS Content Strategy: Are You Doing it Wrong?
Join us at DevGuild: Content Strategy - a half day conference featuring speakers from Stack Overflow, Auth0, Algolia, Twilio, Box and Interc...
Today’s video releases provide an overview of what it’s like to position, ship and socialize your work with a team of less than 10 people. From Heroku and Heavybit advisor Geva Perry’s thoughts on go-to-market strategies, to SVPG founder Marty Cagan’s talk on MVPs, to Jade Wang’s presentation on community — this week’s videos will help you understand just how far you can go with a small but determined team of rockstars.
Positioning: Winning the Battle for the Developer’s Mind with Geva Perry: In his previous Heavybit talk, Perry gave a broad overview of the go-to-market strategies for developer-focused companies. In this presentation, he offers the steps needed to position a SaaS company and win the market. This session covers the unique positioning dilemmas of developer-focused companies and the process of turning that into a solid marketing strategy.
Minimum Viable Product for Platforms with Marty Cagan: For the past 30 years, Marty Cagan has defined and built products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications and eBay. In this talk, the co-founder of Silicon Valley Product Group and author of Inspired: How To Create Products Customers Love teaches us the true meaning of Minimum Viable Product. He discusses what it means to build an MVP as a platform product team, the critical questions pertaining to product scope, and the core decision makers who drive results.
Building Meteor’s Open Source Community with Jade Wang: Jade Wang runs Developer Engagement at Meteor, where in under 2 years she has facilitated rapid grassroots community growth. With only a small internal team and no dedicated marketing hires, she has leveraged a global network of passionate users to build a community that now includes 107 meetups run simultaneously across the globe. In this presentation, Wang shares how she defines community, identifies promising community members, and successfully empowers them to become leaders in the ecosystem.