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Almost sold out [Sep 24] Long-Horizon Stack conference feat Hex, Baseten, and more","https://luma.com/long-horizon-stack?utm_source=heavybit_site&utm_medium=banner","headerNavLinks",[146,163,173,186,212],{"_20":147,"_148":149,"_28":23,"_30":159,"_160":161,"_32":162},"a8d641babed2","dropdown",[150,152,157],{"_20":151,"_28":36,"_30":37,"_32":38},"964627410473",{"_20":153,"_28":154,"_30":155,"_32":156},"3d279775d73b","FAQ","/faq","Navigate to FAQ page",{"_20":158,"_28":41,"_30":42,"_32":43},"84e68f9f5c33","/about","mobileOnly",false,"Navigate to about page",{"_20":164,"_148":165,"_28":29,"_30":31,"_160":161,"_32":33},"90b68b861c06",[166,171],{"_20":167,"_28":168,"_30":169,"_32":170},"d481fcbbd3af","Spotlights","/portfolio/spotlights","Navigate to spotlights 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don’t have to build on your own. 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Don’t miss out—subscribe now.","markDefs",[],"style","normal","file","Subscribe Now","library","name","Subscribe to Heavybit Updates","override","excerpt",[287],{"_20":288,"_90":266,"_267":289,"_275":294,"_277":278},"03a111d8db08",[290],{"_20":291,"_90":271,"_272":292,"_141":293},"03a111d8db080",[],"In this Speaker Series, panelists from HashiCorp, LaunchDarkly, Moesif, and Orbit discuss how DevRel teams are adjusting to the shift to online community.",[],"filmedOn","2020-08-05",{"_24":298,"_355":356},[299,323,340],{"_300":301,"_310":311,"_127":312,"_313":314,"_315":316,"_317":318,"_319":320,"_32":321,"_322":245},"content",[302],{"_20":303,"_90":266,"_267":304,"_275":309,"_277":278},"9556bc9649f8",[305],{"_20":306,"_90":271,"_272":307,"_141":308},"1571435d64dc0",[],"In this special Speaker Series event, our panel explores the implications of AI on the effort and ability to build authentic communities. They answer questions about AI generated code contributions, the authenticity of users in online communities, and the security of data shared in online networks.",[],"duration",2900.149544,"https://image.mux.com/KH8NXTBi15LjRcIwqsZJIUCsT201kv6xM/thumbnail.png","objectID","4380e6ad-2574-48f2-904d-689807ca89c7","poster","mux","publishDate","2023-11-21T21:00:00.000Z","slug","Authentic-Communities-in-the-Era-of-AI","Authentic Communities in the Era of AI","typeName",{"_300":324,"_310":333,"_127":334,"_313":335,"_317":336,"_319":337,"_32":338,"_322":339},[325],{"_20":326,"_90":266,"_267":327,"_275":332,"_277":278},"270a8c50cad9",[328],{"_20":329,"_90":271,"_272":330,"_141":331},"270a8c50cad90",[],"In episode 17 of Developer Love, Patrick speaks with Sam Ramji of DataStax. They discuss Sam’s extensive career in technology, tactics for building developer tools with user competency in mind, and practicing kindness as an intentional philosophy.",[],"40:30","https://cdn.sanity.io/images/50q6fr1p/production/53647fcb54210e97b660c7599ecfe12196da121b-3000x3000.jpg","podcast-episode-16229","2021-05-14T10:00:00","developer-love/ep-17-standardizing-work-with-sam-ramji-of-datastax","Developer Love Ep. #17, Standardizing Work with Sam Ramji of DataStax","podcastEpisode",{"_300":341,"_310":350,"_127":334,"_313":351,"_317":352,"_319":353,"_32":354,"_322":339},[342],{"_20":343,"_90":266,"_267":344,"_275":349,"_277":278},"e83d7d51e42a",[345],{"_20":346,"_90":271,"_272":347,"_141":348},"e83d7d51e42a0",[],"In episode 16 of Developer Love, Patrick speaks with Robby Russell of Planet Argon. 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Developer ",{"_20":407,"_90":271,"_272":408,"_141":410},"7aa3b54f64f6",[409],"a50030cc5b04","Vitali Avagyan",{"_20":412,"_90":271,"_272":413,"_141":414},"a0f94686e2c4",[]," asserts that the key to understanding code, particularly code across different languages, is to stop thinking of it as lines of plain text, and to treat it as a relational graph, which is the basis of his open-source project ",{"_20":416,"_90":271,"_272":417,"_141":419},"c66f9ef7a776",[418],"b6ce27c00ce8","code-graph-rag",{"_20":421,"_90":271,"_272":422,"_141":423},"c24ce7265e1d",[],".",[425,427],{"_20":409,"_90":30,"_395":426},"https://www.linkedin.com/in/vitali-avagyan-a1566234/",{"_20":418,"_90":30,"_395":428},"https://github.com/vitali87/code-graph-rag",{"_20":430,"_90":127,"_92":431},"c9d37b6922a5",{"_94":432,"_90":96},"image-bc24d7b1e62740bb7448a1a80a9dfd59940c68d6-3840x1100-jpg",{"_20":434,"_90":266,"_267":435,"_275":446,"_277":278},"b80310699127",[436,441],{"_20":437,"_90":271,"_272":438,"_141":440},"a0931bc06a15",[439],"em","Vitali Avagyan discusses using GraphRAG to parse repos with Memgraph. Image courtesy ",{"_20":442,"_90":271,"_272":443,"_141":445},"5ef047d4ccf9",[444,439],"5b72c578e5d1","Memgraph",[447],{"_20":444,"_90":30,"_395":448},"https://www.youtube.com/watch?v=O2jUTq6nCEY",{"_20":450,"_90":266,"_267":451,"_275":456,"_277":367},"2fc0e81b9ef7",[452],{"_20":453,"_90":271,"_272":454,"_141":455},"4cb4e6406d24",[],"Viewing Code as a Retrievable Graph",[],{"_20":458,"_90":266,"_267":459,"_275":473,"_277":278},"c357da4c0347",[460,464,469],{"_20":461,"_90":271,"_272":462,"_141":463},"b42b4a2c8abb",[],"Avagyan notes that when you hand a codebase to one of today’s coding assistants, it’ll often treat it as a text artifact. “Then, it traverses the code base with a ",{"_20":465,"_90":271,"_272":466,"_141":468},"683e39e682aa",[467],"67f4fbd2fe9a","grep",{"_20":470,"_90":271,"_272":471,"_141":472},"7de49dd818b7",[]," or possibly some kind of agentic search. As you might imagine, that can become inefficient, especially considering some of the questions you might typically have about a codebase.”",[474],{"_20":467,"_90":30,"_395":475},"https://en.wikipedia.org/wiki/Grep",{"_20":477,"_90":266,"_267":478,"_275":492,"_277":278},"6bfeff21d7b3",[479,483,488],{"_20":480,"_90":271,"_272":481,"_141":482},"2814a2a422f6",[],"The creator gives the example of asking an agent to find the longest nested function call in your codebase. Today’s agents will search through the imports and invocations and do some counting, a task that LLMs aren’t great at. “But if you already have a graph that represents all core relationships between methods and functions, you or an AI agent can just write a ",{"_20":484,"_90":271,"_272":485,"_141":487},"fd7434afa3fb",[486],"40d5a9d1fab0","Cypher",{"_20":489,"_90":271,"_272":490,"_141":491},"850209620fae",[]," query that will calculate it for you in milliseconds.” The creator suggests that treating codebases as graphs in this way can conserve both tokens and time.",[493],{"_20":486,"_90":30,"_395":494},"https://en.wikipedia.org/wiki/Cypher_(query_language)",{"_20":496,"_90":266,"_267":497,"_275":502,"_277":278},"8edb1e48b5a2",[498],{"_20":499,"_90":271,"_272":500,"_141":501},"b5cb7e6813d4",[],"The creator clarifies, “that doesn't mean you should use [text] or [graphs] exclusively. They can be used in conjunction with each other. You can have grep, other types of search, and graph search together. Then, given that the AI has both contexts, it will decide which way to go.”",[],{"_20":504,"_90":266,"_267":505,"_275":510,"_277":278},"55289533b05a",[506],{"_20":507,"_90":271,"_272":508,"_141":509},"494b6d9eb54a",[],"The creator suggests that the project specifically addresses the dichotomy between graph search and traditional text search/grep. “The first part of the project is how you go from code to graph. The second is an assistant that has a context of a graph, but it also has all the tools that typical coding agents or harnesses have. I also use it alongside my other coding harnesses. For some problems, it can find solutions faster and more accurately.”",[],{"_20":512,"_90":266,"_267":513,"_275":518,"_277":367},"cc2e0c67c8ad",[514],{"_20":515,"_90":271,"_272":516,"_141":517},"a7a96359e940",[],"Accounting for Variation Across Languages, Frameworks",[],{"_20":520,"_90":266,"_267":521,"_275":544,"_277":278},"755c01bddb6f",[522,526,531,535,540],{"_20":523,"_90":271,"_272":524,"_141":525},"8cfad1aaed2e",[],"The creator clarifies that precisely mapping codebases to graphs requires a correct build for each framework and programming language. “Even with an underlying technology like ",{"_20":527,"_90":271,"_272":528,"_141":530},"c4f79c67c17a",[529],"d7c41e85c164","Tree-sitter",{"_20":532,"_90":271,"_272":533,"_141":534},"2d414b50c68b",[],", which parses the ",{"_20":536,"_90":271,"_272":537,"_141":539},"ecb02d6d29a7",[538],"249727404c78","abstract syntax tree",{"_20":541,"_90":271,"_272":542,"_141":543},"916d54525867",[]," and gives you all the syntactic relationships, it's not still enough because there’s so much variety between languages and frameworks.”",[545,547],{"_20":529,"_90":30,"_395":546},"https://tree-sitter.github.io/tree-sitter/",{"_20":538,"_90":30,"_395":548},"https://en.wikipedia.org/wiki/Abstract_syntax_tree",{"_20":550,"_90":266,"_267":551,"_275":556,"_277":278},"4b92136c2a79",[552],{"_20":553,"_90":271,"_272":554,"_141":555},"916fbfa96bd2",[],"Avagyan’s approach was to unify the variety within a single graph ontology that worked across multiple languages, from which he designed the project to let users map relationships within a monorepo, even those that contain multiple languages (the project currently supports more than a dozen). With such precise relationships properly mapped, users can use Cypher or another query language (or some sort of tool to map natural language to a query language) to query any part of a codebase as a graph, and compare against semantic search.",[],{"_20":558,"_90":266,"_267":559,"_275":564,"_277":278},"a36ee5a77fd2",[560],{"_20":561,"_90":271,"_272":562,"_141":563},"b5e47a104baa",[],"“Obviously, this has lots of benefits. If you ask a question about a specific function or a service with semantic search, it looks at the vector similarity and brings you some functions, some of which may have relevant names, but may not be relevant to your actual query. But using graphs, if you can translate your intent into Cypher (with the help of AI), you can basically pinpoint which function you are looking for.” The creator clarifies that the project also supports semantic search as an add-on to support things like code comments, and that in practice, graph parsing and semantic search tend to be complementary.",[],{"_20":566,"_90":266,"_267":567,"_275":572,"_277":367},"6154d54ed4e6",[568],{"_20":569,"_90":271,"_272":570,"_141":571},"1641bec46e7a",[],"Making Code Graphs Deterministic with AST",[],{"_20":574,"_90":266,"_267":575,"_275":580,"_277":278},"0815be5d9aee",[576],{"_20":577,"_90":271,"_272":578,"_141":579},"6ea22a083826",[],"As he sought to ensure the project yielded reliable graph representations, Avagyan found that asking LLMs to one-shot graph representations didn’t quite work. “[The LLMs] hallucinated some relationship edges and nodes. So, the project uses Tree-sitter parsers for different languages, which give you the basic relationships you can extract from AST as something of a unified way of using any type of language.”",[],{"_20":582,"_90":266,"_267":583,"_275":597,"_277":278},"4ed1d30f3dc2",[584,588,593],{"_20":585,"_90":271,"_272":586,"_141":587},"9a4ee9a258b2",[],"“Obviously, there are so many considerations when you go into specifics, like finding call relationships. Each language has its own specific intricacies, like how ",{"_20":589,"_90":271,"_272":590,"_141":592},"e56a902ff095",[591],"1b1e54e0707e","polymorphism",{"_20":594,"_90":271,"_272":595,"_141":596},"9b109a84fb06",[]," works.” The creator notes that tracking all the nuances isn’t necessarily covered by existing deterministic open-source tools either. What is even more difficult is the runtime behavior of the code. That's why recent efforts have been placed to trace call relationships apparent at runtime and merge them into the same graph with statically-derived ones.”",[598],{"_20":591,"_90":30,"_395":599},"https://en.wikipedia.org/wiki/Polymorphism_(computer_science)",{"_20":601,"_90":266,"_267":602,"_275":616,"_277":278},"9b53b53a2ef7",[603,607,612],{"_20":604,"_90":271,"_272":605,"_141":606},"84140f1e533e",[],"“And from there, we run thousands of test cases to ensure there are no regressions every time a new functionality is added. Every new functionality or bugfix is accompanied by a handful of new tests.” The creator suggests the project continuously runs more than 7,000 unit/integration tests using ",{"_20":608,"_90":271,"_272":609,"_141":611},"a90a0f3ba6d2",[610],"cb676615c060","red/green test-driven development",{"_20":613,"_90":271,"_272":614,"_141":615},"a3e38bb4ef42",[],". Over time, the combination of hand-built code and agent-powered testing and development has proven to be effective. “At the beginning, I spent so much time on architecting [the project], setting the right relationships, that sort of thing, to ensure the foundation was ‘right.’ But when the foundation is ‘right,’ AI is great at doing the rest.”",[617],{"_20":610,"_90":30,"_395":618},"https://simonwillison.net/guides/agentic-engineering-patterns/red-green-tdd/",{"_20":620,"_90":266,"_267":621,"_275":626,"_277":367},"e71e561bda30",[622],{"_20":623,"_90":271,"_272":624,"_141":625},"8bfe3199c316",[],"Bottlenecks and Resource Management",[],{"_20":628,"_90":266,"_267":629,"_275":634,"_277":278},"2e27e83e6ea0",[630],{"_20":631,"_90":271,"_272":632,"_141":633},"b4e8f24bb41b",[],"The creator suggests that the project is continuing to improve on traditional challenges in graph-based projects, which have historically not always been particularly responsive. “I would say storage has never been a problem. With this project, I spent significant time optimizing the build process of going from codebase to graph. (I actually optimised the build time by more than 5x with a separate repo I built that optimizes user-defined codebase segments against specific metrics like speed within accepted memory constraints. The agent then \"autosearches\" the best code among competing candidates while running the build against the ground-truthed evaluation cases which you or your agents have collected or constructed yourself.)”",[],{"_20":636,"_90":266,"_267":637,"_275":659,"_277":278},"d8236069c0ba",[638,642,647,651,655],{"_20":639,"_90":271,"_272":640,"_141":641},"37e4c8419854",[],"“I would say that a practical use of code-graph-rag is ",{"_20":643,"_90":271,"_272":644,"_141":646},"0f95656bd1a7",[645],"ec14de8b6db9","dead code detection",{"_20":648,"_90":271,"_272":649,"_141":650},"28ed3f1a3a15",[],". If you have vibe coded your repo, or it’s otherwise in a state that you don't know exactly what's happening because there are so many abstractions or code duplications, or that code isn’t reachable. For example, there is a ",{"_20":652,"_90":271,"_272":653,"_141":654},"cba21817906a",[439],"code graph",{"_20":656,"_90":271,"_272":657,"_141":658},"2dd3e29f6f5e",[]," command that will check the reachability of all your code. If some are not reachable, they’re likely candidates [for being dead code and potentially getting deleted].”",[660],{"_20":645,"_90":30,"_395":661},"https://en.wikipedia.org/wiki/Dead-code_elimination",{"_20":663,"_90":266,"_267":664,"_275":677,"_277":278},"623b0301e0bf",[665,669,673],{"_20":666,"_90":271,"_272":667,"_141":668},"c9fdbc40e4d6",[],"“Otherwise, I don't think storage is a problem. The project uses ",{"_20":670,"_90":271,"_272":671,"_141":445},"34da333815d3",[672],"c1ed526f5769",{"_20":674,"_90":271,"_272":675,"_141":676},"da89921f17d9",[]," as a GraphDB and it's really fast, it runs in memory and you can deploy using Docker containers, and that would be enough to deploy locally, and the project has the building blocks for bigger deployments to the cloud. So far, it seems to scale well (people have even graphed the Linux kernel) and I haven’t seen any real degradation in speed when it comes to querying graphs.”",[678],{"_20":672,"_90":30,"_395":679},"https://memgraph.com/",{"_20":681,"_90":266,"_267":682,"_275":695,"_277":278},"824172ebddac",[683,687,691],{"_20":684,"_90":271,"_272":685,"_141":686},"7cdd05898655",[],"Avagyan notes that some users come to the project looking for performance and cost gains as well. “Some people claim that the project is as much as 65% more cost-efficient than traditional agentic coding and search, and I can’t verify those numbers myself. I ",{"_20":688,"_90":271,"_272":689,"_141":690},"36ec44554375",[439],"can",{"_20":692,"_90":271,"_272":693,"_141":694},"e051511f75df",[]," say that I’ve observed the project to be very fast, and it seems more fault-tolerant in a way.”",[],{"_20":697,"_90":266,"_267":698,"_275":703,"_277":278},"2cfb4c4a9a81",[699],{"_20":700,"_90":271,"_272":701,"_141":702},"b8c18965ccb1",[],"“Let’s say the project fails in one Cypher query? Then it can just repeat it, and with that query, you can gain lots of context up front, very fast. And that failure is less costly compared to if AI were to go and perform its own search, realize it was searching in the wrong place, then go to another place...you can imagine how things would accumulate really fast.”",[],{"_20":705,"_90":266,"_267":706,"_275":711,"_277":278},"6a4ddfd50139",[707],{"_20":708,"_90":271,"_272":709,"_141":710},"847581b898f9",[],"“To be honest, the goal of the project was never cost reduction, but I think it’s a byproduct, since you get the accuracy of a graph and the accuracy of an MCP and agent to invoke the correct tools to query the graph.",[],{"_20":713,"_90":266,"_267":714,"_275":719,"_277":367},"06fc03e6d208",[715],{"_20":716,"_90":271,"_272":717,"_141":718},"0743e3b412d6",[],"Real-World Use Cases for Graphing a Codebase",[],{"_20":721,"_90":266,"_267":722,"_275":727,"_277":278},"34664692f09c",[723],{"_20":724,"_90":271,"_272":725,"_141":726},"2b1eaf954306",[],"The creator calls out onboarding new engineers as a key use case for the project. “People tell me that using the project has significantly reduced onboarding times because it can gather information about different aspects of a monorepo codebase and give that directly to new junior engineers.”",[],{"_20":729,"_90":266,"_267":730,"_275":735,"_277":278},"a9bdfd671d83",[731],{"_20":732,"_90":271,"_272":733,"_141":734},"b0569066d73c",[],"“Since we recently added FLOWS_TO, READS_FROM and WRITES_TO relationships in a graph, it’s now easy to analyze the relationships between microservices in your codebase as well. (I’ve actually been approached by security companies about using the project for security detection use cases across large codebases, which is a natural fit as tracing how data moves through a system is exactly what those relationships capture.)”",[],{"_20":737,"_90":266,"_267":738,"_275":743,"_277":278},"e96ed7f2d62e",[739],{"_20":740,"_90":271,"_272":741,"_141":742},"e4b2c56f631d",[],"So you can see why companies are adopting the project as part of their onboarding tools. You could use it as an MCP server in Claude Code or any other harness or just use Cypher queries to search your codebase before even starting any agentic exploration. This approach is quick and gives you a really good grasp of a codebase, without getting sidetracked to other areas that may not be as important.”",[],{"_20":745,"_90":266,"_267":746,"_275":769,"_277":278},"b003dd295bbf",[747,751,756,760,765],{"_20":748,"_90":271,"_272":749,"_141":750},"2a8e4e8ba899",[],"Avagyan notes growing interest among teams managing heavyweight ERP systems with some flavor of Python, as well as ongoing requests around app development. “",{"_20":752,"_90":271,"_272":753,"_141":755},"fc85ec3d18b6",[754],"fc884ca87ef9","Dart",{"_20":757,"_90":271,"_272":758,"_141":759},"cee0616ee44a",[]," is already supported and includes ",{"_20":761,"_90":271,"_272":762,"_141":764},"ab660c7a1ffd",[763],"eb5b74dd23fd","Flutter",{"_20":766,"_90":271,"_272":767,"_141":768},"b630193673be",[]," widget structure.”",[770,772],{"_20":754,"_90":30,"_395":771},"https://dart.dev/overview",{"_20":763,"_90":30,"_395":773},"https://flutter.dev/",{"_20":775,"_90":266,"_267":776,"_275":781,"_277":367},"5a3ea8acd83b",[777],{"_20":778,"_90":271,"_272":779,"_141":780},"1cd77c6dd0f6",[],"Why Aren’t Enterprises Already Graphing Their Codebases?",[],{"_20":783,"_90":266,"_267":784,"_275":789,"_277":278},"7cbaec07cf9b",[785],{"_20":786,"_90":271,"_272":787,"_141":788},"52c6bc34d2b2",[],"The creator suggests that graphing codebases is a useful approach for any organization, but the timing might not be quite right for large-scale enterprises that are slow to embrace change. “I believe many companies, including major AI vendors like Cursor or Anthropic, have been experimenting with graph-based approaches, if not for codebase mapping, then for use cases like memory management.”",[],{"_20":791,"_90":266,"_267":792,"_275":797,"_277":278},"a89686ddcbd7",[793],{"_20":794,"_90":271,"_272":795,"_141":796},"eb00873aac4a",[],"Avagyan notes that those companies may be hitting a stumbling block. “I think one problem companies may be having is accuracy.”",[],{"_20":799,"_90":266,"_267":800,"_275":805,"_277":278},"f2f91f55c9c2",[801],{"_20":802,"_90":271,"_272":803,"_141":804},"5556895009c6",[],"“You can get really far with one language, maybe with a toy example using a tool like Tree-sitter. But jobs that require you to unify graphs across different languages, and build usable and accurate relationships over top of them, and making sure it can work at scale, that’s different. For example, a monorepo is a living creature that changes every minute: People commit and delete code and so on. So your graph needs to keep up with that. It needs to recalculate [those relationships] with every change, every drop, every addition. The project has a graph updater designed specifically to make this real-time syncing possible.”",[],{"_20":807,"_90":266,"_267":808,"_275":813,"_277":278},"526da0bc67f6",[809],{"_20":810,"_90":271,"_272":811,"_141":812},"b5c434461aac",[],"The creator suggests that while he spent the better part of a year building a system that could dynamically map and remap graph representations of codebases without significant latency, not every org is on the same page. “Even doing something like this with AI agents will take some time, and will cost internal resources. And people don’t always have patience for these things and may want to see a one-shot solution instead. But I think the approach will get more momentum and I think many companies will adopt it eventually.”",[],{"_20":815,"_90":266,"_267":816,"_275":821,"_277":367},"05e8e1c9fe0a",[817],{"_20":818,"_90":271,"_272":819,"_141":820},"76872200c049",[],"Learnings from Building",[],{"_20":823,"_90":266,"_267":824,"_275":829,"_277":278},"8c4981547047",[825],{"_20":826,"_90":271,"_272":827,"_141":828},"58335d9df518",[],"When asked what his most important learnings from the project are, Avagyan offers a few suggestions. “One, which I think is most important, is to just build something for yourself that you would like to have. That's pretty much how this project was born. Because I was dealing with [the challenges of managing a] monorepo, and at first, I just wanted to visualize it and understand its complexity. I looked for solutions to see if there was a good product for me. I didn't find one, so I decided I would build it myself, and after releasing it publicly, it turned to be useful for other people.”",[],{"_20":831,"_90":266,"_267":832,"_275":864,"_277":278},"81d7413fc3b2",[833,837,842,846,851,855,860],{"_20":834,"_90":271,"_272":835,"_141":836},"321ac6bc0e40",[],"“Second, I would recommend building things from the perspective of thinking about what you do every day and how you can accelerate what you do and be more performant with your tools.” The creator notes another open-source project of his, ",{"_20":838,"_90":271,"_272":839,"_141":841},"9f8ed6fdab01",[840],"f040745fb71d","Croft",{"_20":843,"_90":271,"_272":844,"_141":845},"630e70cbbe50",[],", as an example. “I’m a VS Code user, but I enjoy terminal as well, so I found myself going back and forth between VS Code, ",{"_20":847,"_90":271,"_272":848,"_141":850},"94d7ac6fa32a",[849],"3f971d287b17","Neovim",{"_20":852,"_90":271,"_272":853,"_141":854},"e76bcfb5a8f3",[],", ",{"_20":856,"_90":271,"_272":857,"_141":859},"93a91dcf4857",[858],"2f238ed440f7","Zed",{"_20":861,"_90":271,"_272":862,"_141":863},"1bb94c846e83",[]," and other alternatives. I found myself thinking there should be a better way, so I built a VS Code clone in the terminal with Rust to make it super-fast. I’ve been using it every day myself and I would recommend others try it out.”",[865,867,869],{"_20":840,"_90":30,"_395":866},"https://github.com/vitali87/croft",{"_20":849,"_90":30,"_395":868},"https://neovim.io/",{"_20":858,"_90":30,"_395":870},"https://zed.dev/",{"_20":872,"_90":266,"_267":873,"_275":896,"_277":278},"6869a525750a",[874,878,883,887,892],{"_20":875,"_90":271,"_272":876,"_141":877},"30637c109bb6",[],"“Finally, I’d recommend finding a distribution channel for your work. Even the greatest product on earth won’t necessarily be noticed if you just put it on GitHub and leave it there. You need to promote it. I was fortunate enough to have worked with the founder of ",{"_20":879,"_90":271,"_272":880,"_141":882},"6424a1b96d65",[881],"48182a105088","Daily Dose of Data Science",{"_20":884,"_90":271,"_272":885,"_141":886},"3954a9df1f48",[]," when I was working on my own startup back in 2023. I got coverage for my product in this popular newsletter, which might have been the trigger that helped it ‘go viral’ on GitHub the first time. That said, I have also tried many other channels like Hacker News, LinkedIn and X posts, giving talks (including this session ",{"_20":888,"_90":271,"_272":889,"_141":891},"6f0d56991c70",[890],"41760ee29615","with Memgraph",{"_20":893,"_90":271,"_272":894,"_141":895},"dd3d4a61f74f",[],"), but eventually, the project started trending again on GitHub organically. I guess it might have to do with the ‘right solution at the right time’ phenomenon.”",[897,899],{"_20":881,"_90":30,"_395":898},"https://blog.dailydoseofds.com/",{"_20":890,"_90":30,"_395":900},"https://www.youtube.com/watch?v=O2jUTq6nCEY&t=2s",{"_20":902,"_90":266,"_267":903,"_275":908,"_277":367},"1d6c6865362e",[904],{"_20":905,"_90":271,"_272":906,"_141":907},"2586e6d9e8b9",[],"The Future of Codebases: Built and Managed by AI?",[],{"_20":910,"_90":266,"_267":911,"_275":916,"_277":278},"ab8bfa185ba6",[912],{"_20":913,"_90":271,"_272":914,"_141":915},"067bce70e73c",[],"From his experience building the project, Avagyan advises anyone working in a technical capacity to learn how to orchestrate. “Software engineering is changing faster than people think. The ability to orchestrate things will be important no matter what. By that, I mean knowing many different technologies: Their strengths and weaknesses, the scalability of each thing, and when to use what.”",[],{"_20":918,"_90":266,"_267":919,"_275":932,"_277":278},"afb3c879f969",[920,924,928],{"_20":921,"_90":271,"_272":922,"_141":923},"49750bd53c8c",[],"“For example, in order to deploy applications at scale, you might need a Kubernetes cluster. You shouldn’t have to be a highly skilled DevOps engineer to know that as AI can help you there, but you would need to know ",{"_20":925,"_90":271,"_272":926,"_141":927},"7f5989d240bd",[439],"when",{"_20":929,"_90":271,"_272":930,"_141":931},"56e7f92d1742",[]," to use it, and what the pros and cons are. That will help you to have this overarching, holistic view of what it's like to build a highly scalable software engineering system.”",[],{"_20":934,"_90":266,"_267":935,"_275":940,"_277":278},"dc75d7ad8097",[936],{"_20":937,"_90":271,"_272":938,"_141":939},"c6a9980c57d2",[],"“You need to understand how the distributed systems work, and the code-graph-rag project fits really well here to help you ask architectural questions and locate potential bottlenecks, like dead code or other opportunities for optimization.”",[],{"_20":942,"_90":266,"_267":943,"_275":956,"_277":278},"628421de9da8",[944,948,952],{"_20":945,"_90":271,"_272":946,"_141":947},"0cc52c592750",[],"“It’s about having this type of ‘systems thinking,’ an understanding of system design architecture and the underlying principles of the technologies. Not just knowing ",{"_20":949,"_90":271,"_272":950,"_141":951},"d4b8c4a82cf1",[439],"what Redis is",{"_20":953,"_90":271,"_272":954,"_141":955},"ad91e713dbfb",[],", but also understanding what caching is and why it’s important. You’re going to need to apply that understanding when you think your system actually needs caching!”",[],{"_20":958,"_90":266,"_267":959,"_275":964,"_277":278},"8eaf5dda166e",[960],{"_20":961,"_90":271,"_272":962,"_141":963},"7fccb285f275",[],"“So I think orchestration will be important for quite some time, because AI is still not at the level of fully, autonomously orchestrating large-scale systems that will work smoothly and without any problems. We are not there yet.”",[],17,"https://cdn.sanity.io/images/50q6fr1p/production/28801f05c737cc57c3c04d467a0a54838fc70ad0-1200x630.png","9d8377ac-25e6-47b7-8e40-22ee9a7cb43e","2026-08-27T16:38:00.000Z","understanding-code-by-treating-it-as-a-graph","Is the Key to Understanding Code Treating it as a Graph?","blogArticle",{"_300":973,"_310":1404,"_127":1405,"_313":1406,"_317":1407,"_319":1408,"_32":1409,"_322":971},[974,982,990,1038,1046,1050,1058,1066,1095,1103,1111,1119,1127,1135,1143,1182,1194,1206,1218,1230,1238,1246,1254,1262,1270,1278,1286,1316,1324,1332,1340,1348,1356,1364,1372,1380,1388,1396],{"_20":975,"_90":266,"_267":976,"_275":981,"_277":367},"9196fa5c1337",[977],{"_20":978,"_90":271,"_272":979,"_141":980},"daa6967db340",[],"The Unique Challenges of Mobile Compute",[],{"_20":983,"_90":266,"_267":984,"_275":989,"_277":278},"76f45bfec570",[985],{"_20":986,"_90":271,"_272":987,"_141":988},"6c276d156142",[],"A significant focus in modern AI has been on large language models with billions of parameters. Billions more parameters mean bigger training investment, and presumably, more-impressive performance. But there are emerging use cases for mobile AI inference, like offline mobile text generation and the rise of general-purpose generative models for edge that hint at a growing need for reliable mobile AI performance.",[],{"_20":991,"_90":266,"_267":992,"_275":1029,"_277":278},"af0f0de9eaae",[993,998,1002,1007,1011,1016,1020,1025],{"_20":994,"_90":271,"_272":995,"_141":997},"bce9edf18932",[996],"01f586bb19c8","Chris Karani",{"_20":999,"_90":271,"_272":1000,"_141":1001},"669b28ad0b26",[],", a longtime software engineer with specific expertise working in the mobile space, has built a variety of open-source, mobile-specific AI projects like ",{"_20":1003,"_90":271,"_272":1004,"_141":1006},"8b6f89ec9c39",[1005],"dc8c3118f86c","Wax",{"_20":1008,"_90":271,"_272":1009,"_141":1010},"43437631fed2",[]," and ",{"_20":1012,"_90":271,"_272":1013,"_141":1015},"4fbb11a36374",[1014],"4edd5928711b","Swarm",{"_20":1017,"_90":271,"_272":1018,"_141":1019},"e59bd93b5314",[],", and is now focusing on building a mobile-specific monitoring and release-gating platform ",{"_20":1021,"_90":271,"_272":1022,"_141":1024},"aa0cafd1ebca",[1023],"a7fbf0b65b8d","RYNO",{"_20":1026,"_90":271,"_272":1027,"_141":1028},"4ab51806f777",[]," after observing the unique challenges that on-device inference poses to software performance on mobile.",[1030,1032,1034,1036],{"_20":996,"_90":30,"_395":1031},"https://www.linkedin.com/in/chriskarani/",{"_20":1005,"_90":30,"_395":1033},"https://github.com/christopherkarani/Wax",{"_20":1014,"_90":30,"_395":1035},"https://github.com/christopherkarani/Swarm",{"_20":1023,"_90":30,"_395":1037},"https://www.youtube.com/watch?v=yL9lcmvSs7o",{"_20":1039,"_90":266,"_267":1040,"_275":1045,"_277":278},"6a7d245a9398",[1041],{"_20":1042,"_90":271,"_272":1043,"_141":1044},"d215b9275145",[],"Below, he explains why mobile inference needs a new breed of observability, and why on-device inference may necessitate a different way to think about app development: At the edge, moving inference on-device effectively introduces a variety of new hardware-specific variables, such as device generations, OS versions, and thermal and memory constraints.",[],{"_20":1047,"_90":127,"_92":1048},"68822d00ffc2",{"_94":1049,"_90":96},"image-1dd5e966858d3cb95946cf1b3d940b1c92f2c46a-2030x554-png",{"_20":1051,"_90":266,"_267":1052,"_275":1057,"_277":278},"23fa169cb01d",[1053],{"_20":1054,"_90":271,"_272":1055,"_141":1056},"57f6112d5429",[439],"The RYNO dashboard specifically monitors on-device inference.",[],{"_20":1059,"_90":266,"_267":1060,"_275":1065,"_277":367},"5d05e23e9ffc",[1061],{"_20":1062,"_90":271,"_272":1063,"_141":1064},"d169649fc0a1",[],"How Traditional Observability Can’t Cover AI at the Edge",[],{"_20":1067,"_90":266,"_267":1068,"_275":1090,"_277":278},"1e42fff1e07f",[1069,1073,1078,1081,1086],{"_20":1070,"_90":271,"_272":1071,"_141":1072},"c4f86ecd4a57",[],"Karani explains that as a builder in the mobile space, he initially relied on popular tools like ",{"_20":1074,"_90":271,"_272":1075,"_141":1077},"471e6fe7b6f2",[1076],"f7f739690c4b","LangFuse",{"_20":1079,"_90":271,"_272":1080,"_141":1010},"4d633666c652",[],{"_20":1082,"_90":271,"_272":1083,"_141":1085},"a54412f6e2d3",[1084],"f42d14678a11","LangSmith",{"_20":1087,"_90":271,"_272":1088,"_141":1089},"ad6e4e5ad7b2",[]," for observability, but found that neither provided the monitoring coverage his projects needed. He found himself building RYNO, a flight recorder and release gate for AI in production on mobile, which focuses on privacy, safe execution traces from real devices, and turning production failures into regression tests to improve future releases.",[1091,1093],{"_20":1076,"_90":30,"_395":1092},"https://langfuse.com/",{"_20":1084,"_90":30,"_395":1094},"https://www.langchain.com/langsmith-platform",{"_20":1096,"_90":266,"_267":1097,"_275":1102,"_277":278},"4a79b7587c7b",[1098],{"_20":1099,"_90":271,"_272":1100,"_141":1101},"f0af90a0db90",[],"“The project combines the hardware state with the end AI behavior to let teams debug and figure out why model failures happen when the apps are actually in production,” the founder explains. As an example, Karani cites a team he spoke with whose mobile app that identifies plants out in the wild and diagnoses them for issues.",[],{"_20":1104,"_90":266,"_267":1105,"_275":1110,"_277":278},"f8c80b58c7b7",[1106],{"_20":1107,"_90":271,"_272":1108,"_141":1109},"756f14956665",[],"Over time, the app team noticed negative reviews in the App Store from frustrated users who found the app misidentifying plants, but when the app’s developers conducted the same tests internally, they noticed no errors. “What they didn't realize was that a lot of their users were out using their apps in high ambient temperatures. This causes a variety of issues that the existing tools just couldn't catch.”",[],{"_20":1112,"_90":266,"_267":1113,"_275":1118,"_277":278},"73f032e4b7e8",[1114],{"_20":1115,"_90":271,"_272":1116,"_141":1117},"4a033185569e",[],"“For instance, once inference is running on a phone in production, changes in thermal state, memory pressure, and available compute can change how that workload performs in production. You can see slower execution, memory-related failures, or different behavior from what you saw during testing. RYNO comes in and is able to combine the hardware state with the model output and help teams debug why their models are failing when they're out into production.”",[],{"_20":1120,"_90":266,"_267":1121,"_275":1126,"_277":367},"cc837e4097a6",[1122],{"_20":1123,"_90":271,"_272":1124,"_141":1125},"4be7b5ebf70f",[],"Closing the Loop for Mobile: Ragequitting, UX, and Regressions",[],{"_20":1128,"_90":266,"_267":1129,"_275":1134,"_277":278},"ac1a98cd7c62",[1130],{"_20":1131,"_90":271,"_272":1132,"_141":1133},"cb6169cdaa7e",[],"For consumer-level mobile applications, this type of failure can lead to the ultimate cost: Users ragequitting the app and immediately deleting it. While the founder’s aim is eventually to target optimization opportunities for any edge computing setup, he admits that mobile is his current focus. “In mobile, most apps have a high uninstall rate.”",[],{"_20":1136,"_90":266,"_267":1137,"_275":1142,"_277":278},"09e3da705404",[1138],{"_20":1139,"_90":271,"_272":1140,"_141":1141},"bb84bfa9efca",[],"To avoid grossly inaccurate outputs due to hallucinations, Karani explains that his platform runs AI jobs across five stages: Capture, explain, replay, promote, and release.",[],{"_20":1144,"_90":266,"_267":1145,"_1173":1174,"_1175":1176,"_275":1177,"_277":278},"a3c417f4e89a",[1146,1151,1155,1160,1164,1169],{"_20":1147,"_90":271,"_272":1148,"_141":1150},"14fdc7cba99a",[1149],"strong","Capture:",{"_20":1152,"_90":271,"_272":1153,"_141":1154},"aa00c58d638c",[]," Utilizing the open-source, lightweight, privacy-centric ",{"_20":1156,"_90":271,"_272":1157,"_141":1159},"62c5efc259aa",[1158],"39f4350f1285","Terra SDK",{"_20":1161,"_90":271,"_272":1162,"_141":1163},"faaca851a04b",[],", which can be embedded into mobile apps, and is built on ",{"_20":1165,"_90":271,"_272":1166,"_141":1168},"2b5210b4a320",[1167],"12ed0e79639f","open telemetry",{"_20":1170,"_90":271,"_272":1171,"_141":1172},"1cf657c9feb9",[]," to prevent vendor lock-in, and records OS version, memory pressure, thermal state, and records OS version, memory pressure, thermal state, device class, and the compute resources involved in inference, such as CPU, GPU, or Neural Engine where available","level",1,"listItem","bullet",[1178,1180],{"_20":1158,"_90":30,"_395":1179},"https://github.com/tryterra/terra-react",{"_20":1167,"_90":30,"_395":1181},"https://opentelemetry.io",{"_20":1183,"_90":266,"_267":1184,"_1173":1174,"_1175":1176,"_275":1193,"_277":278},"6bfe8b8aa55b",[1185,1189],{"_20":1186,"_90":271,"_272":1187,"_141":1188},"531d8bfb8a6c",[1149],"Explain:",{"_20":1190,"_90":271,"_272":1191,"_141":1192},"102c1b804637",[]," Utilizing the local macOS app’s ability to plot a visual timeline of device physics and model execution, identifying factors like correlating changes in device state with changes in model execution",[],{"_20":1195,"_90":266,"_267":1196,"_1173":1174,"_1175":1176,"_275":1205,"_277":278},"16a216eace7b",[1197,1201],{"_20":1198,"_90":271,"_272":1199,"_141":1200},"005091edab91",[1149],"Replay:",{"_20":1202,"_90":271,"_272":1203,"_141":1204},"6e1f8d5da353",[]," Having captured structured metadata, template IDs, token counts, and the precise physical hardware context at the time of errors, developers can use a replay button to recreate the conditions surrounding the failure to artificially reproduce the same environmental stress for testing purposes",[],{"_20":1207,"_90":266,"_267":1208,"_1173":1174,"_1175":1176,"_275":1217,"_277":278},"64a94ff32346",[1209,1213],{"_20":1210,"_90":271,"_272":1211,"_141":1212},"c2cb193596ec",[1149],"Promote:",{"_20":1214,"_90":271,"_272":1215,"_141":1216},"057867fa95b8",[]," Teams can turn a one-off production failure into a structured, repeatable evaluation",[],{"_20":1219,"_90":266,"_267":1220,"_1173":1174,"_1175":1176,"_275":1229,"_277":278},"523186127ddd",[1221,1225],{"_20":1222,"_90":271,"_272":1223,"_141":1224},"3f0388696f60",[1149],"Release:",{"_20":1226,"_90":271,"_272":1227,"_141":1228},"3802f3236628",[]," From here, the platform connects to a team CI/CD pipeline to run various evaluations on different devices with that specific eval case prior to the next app release to prevent further regressions before they make it to production",[],{"_20":1231,"_90":266,"_267":1232,"_275":1237,"_277":278},"88dd59afe227",[1233],{"_20":1234,"_90":271,"_272":1235,"_141":1236},"6cf15725e554",[],"The founder adds: “A lot of these issues also come in simple OS updates. Everything was working fine, then Apple launches a new update that introduces unexpected changes. And sometimes getting that stress test when you're testing within a controlled environment is difficult. So a lot of these issues can only be caught when the AI is actually ‘out in the wild.’”",[],{"_20":1239,"_90":266,"_267":1240,"_275":1245,"_277":278},"a4d61e87b83e",[1241],{"_20":1242,"_90":271,"_272":1243,"_141":1244},"c63132c0118c",[],"“Sometimes you have to actually catch these failures once they're actually already out there because these systems are so non deterministic. They're not like traditional, deterministic software where you might have a really tight unit test case, so certain errors don’t reach production.”",[],{"_20":1247,"_90":266,"_267":1248,"_275":1253,"_277":278},"51f37cb77d65",[1249],{"_20":1250,"_90":271,"_272":1251,"_141":1252},"9098f81dfbb7",[],"“Because there's 100 million ways that the AI can actually fail. So, one of the best approaches is having this sort of loop that we've created to catch them quickly in production and ensure that they don't persist in the future.”",[],{"_20":1255,"_90":266,"_267":1256,"_275":1261,"_277":367},"6e814b0ff721",[1257],{"_20":1258,"_90":271,"_272":1259,"_141":1260},"07bb1c6dbf0f",[],"Building for Privacy and Memory Optimization",[],{"_20":1263,"_90":266,"_267":1264,"_275":1269,"_277":278},"564424a3cff6",[1265],{"_20":1266,"_90":271,"_272":1267,"_141":1268},"4c7d752edc34",[],"Karani explains that privacy was a key part of the project due to its initial focus on iOS. “We believe that the on-device AI on iOS is some of the best in the world right now. The Apple Neural Engine lets users run these really awesome models. But for iOS and mobile users, privacy is very important. It’s common even for experienced teams to accidentally violate user privacy while trying to collect the debugging context they desperately need.”",[],{"_20":1271,"_90":266,"_267":1272,"_275":1277,"_277":278},"1d35f785606e",[1273],{"_20":1274,"_90":271,"_272":1275,"_141":1276},"8a890a6f2be8",[],"“This is how teams are silently trying to capture model regression with internal tooling. They captured a prompt and its output, and those contain extremely sensitive data, so you end up violating user privacy. To fix that for RYNO, we actually have a ‘never log’ list. No screenshots, no user prompts, no contacts lists, no physical addresses, no chat transcripts.”",[],{"_20":1279,"_90":266,"_267":1280,"_275":1285,"_277":278},"846ca4d16b40",[1281],{"_20":1282,"_90":271,"_272":1283,"_141":1284},"8da126fcdaa0",[],"“We use a minimal telemetry schema. Instead of logging what the user has typed, we log a structured shape and the operational health of the mathematical transaction. We've been using a lot of tools to ensure that teams are able to get the metadata that they need to reproduce these failures while still avoiding violations of user privacy in the process. We think this is super-important for on-device AI.”",[],{"_20":1287,"_90":266,"_267":1288,"_275":1311,"_277":278},"ea0d0888f24d",[1289,1293,1298,1302,1307],{"_20":1290,"_90":271,"_272":1291,"_141":1292},"c484d592a241",[],"Aside from privacy, the founder notes that going lightweight was an important architectural consideration to run successfully on edge. “Because of the memory pressure issues with the ",{"_20":1294,"_90":271,"_272":1295,"_141":1297},"e39d37c1ea2c",[1296],"a281272b15f2","Jetson Linux",{"_20":1299,"_90":271,"_272":1300,"_141":1301},"7c27af004f44",[],", we made a key decision early on to build the core of the SDK in ",{"_20":1303,"_90":271,"_272":1304,"_141":1306},"a74babccffb6",[1305],"a0ea04ccc546","Zig",{"_20":1308,"_90":271,"_272":1309,"_141":1310},"49524083c6a5",[],". This gave us a lot of control over memory pressure and it gave us full control over how we actually want to architect memory use for the SDK, because on-device AI uses a lot of resources on mobile.”",[1312,1314],{"_20":1296,"_90":30,"_395":1313},"https://developer.nvidia.com/embedded/jetson-linux-r3643",{"_20":1305,"_90":30,"_395":1315},"https://ziglang.org/",{"_20":1317,"_90":266,"_267":1318,"_275":1323,"_277":278},"e379b830e1eb",[1319],{"_20":1320,"_90":271,"_272":1321,"_141":1322},"090dfbc5e2fc",[],"“So we needed to build an SDK that's extremely lightweight. Because we’re running an observability SDK on constrained hardware, it would need to stay lightweight enough to not create another source of memory pressure competing against the model it’s observing. We think that for edge AI, debugging is something that is going to become a big problem. And it's totally different from how current tools actually enable teams to receive telemetry.”",[],{"_20":1325,"_90":266,"_267":1326,"_275":1331,"_277":278},"d120d7d1c55e",[1327],{"_20":1328,"_90":271,"_272":1329,"_141":1330},"017f00a9c3a6",[],"The founder admits that part of his inspiration came from his own analysis of the AI space, which increasingly seems dominated by billion-dollar vendors pushing trillion-parameter models. “We believe wholeheartedly that edge AI is 100% the future. Smaller models are improving at a rapid rate. Vendors like Apple and Google keep pumping a lot of money in the space, and we think that the kind of benefits that edge AI provides are undeniable.”",[],{"_20":1333,"_90":266,"_267":1334,"_275":1339,"_277":278},"88259a07d188",[1335],{"_20":1336,"_90":271,"_272":1337,"_141":1338},"007257714f01",[],"“First, there’s privacy. Second, there’s improvements to latency, and third, is cost reduction. As the models keep improving, people are going to start realizing and taking this extremely seriously as we move forward. The space is still very early. But the world I see in the future is one in which we'll have on-device AI everywhere you go. There’s already on-device AI in cars, and we'll have robots that need on-device AI, for television, mobile, and so on.”",[],{"_20":1341,"_90":266,"_267":1342,"_275":1347,"_277":278},"fa06d141f9b1",[1343],{"_20":1344,"_90":271,"_272":1345,"_141":1346},"8c15a64289b3",[],"“Yes, the Cloud will always be where true intelligence, the larger computational intelligence, lives. But more and more companies are going to keep moving towards leveraging the on-device AI space as we move forward. And I think that's why Apple has also been putting a lot of effort year over year into the Apple Neural Engine and every chip that they release, prioritizing the inference power that they can actually pull out of the on device models.”",[],{"_20":1349,"_90":266,"_267":1350,"_275":1355,"_277":367},"bb08c1e33c67",[1351],{"_20":1352,"_90":271,"_272":1353,"_141":1354},"8225a1eccfb5",[],"Founder Lessons, Enterprise Adoption, and the Future of Compute",[],{"_20":1357,"_90":266,"_267":1358,"_275":1363,"_277":278},"0f1dca34a263",[1359],{"_20":1360,"_90":271,"_272":1361,"_141":1362},"5446dd4a7a6b",[],"For founders looking to build on-device AI products, Karani suggests that his own deep understanding of the space has been fundamental to his progress. “I think having a good understanding of how the hardware state actually works is important. The computation and the OS system attributes during inference time...that’s a different problem space that a lot of engineers need to understand if they're going into the on-device space.”",[],{"_20":1365,"_90":266,"_267":1366,"_275":1371,"_277":278},"2f49784b8a7f",[1367],{"_20":1368,"_90":271,"_272":1369,"_141":1370},"bd75e9744e7c",[],"“Inference is one thing, input and output of prompts is another. But for a lot of these models, you have to understand they're not in a problem space that is similar to running on a large data center in Atlanta with perfect resources all the time. These are models that are running on-device with varying, different pressures in constrained environments. Understanding those environments is key to actually building the right systems for AI solutions.”",[],{"_20":1373,"_90":266,"_267":1374,"_275":1379,"_277":278},"d217ab50b70d",[1375],{"_20":1376,"_90":271,"_272":1377,"_141":1378},"80ee14ec9ff8",[],"On the question of why device-specific telemetry still doesn’t seem to be mainstream at the enterprise level, the founder points back to how the tool ecosystem for edge computing is still in its early days. “There’s a lack of tooling. A lot of the enterprise companies we speak to are concerned over their lack of telemetry and understanding of how models behave when they’re actually out into production.”",[],{"_20":1381,"_90":266,"_267":1382,"_275":1387,"_277":278},"66d1e4b93387",[1383],{"_20":1384,"_90":271,"_272":1385,"_141":1386},"f3f842438cd8",[],"“For instance, we were speaking to a medical company that was trying to launch a very privacy-centric, on-device model to different customers. But what they found is that they just couldn’t risk getting an incorrect diagnosis from the model (and not being able to understand why it happened). Existing tools just didn't cater to them. The space is so early and emerging and a lot of the focus is on cloud models.”",[],{"_20":1389,"_90":266,"_267":1390,"_275":1395,"_277":278},"37063324755f",[1391],{"_20":1392,"_90":271,"_272":1393,"_141":1394},"345027e2fcbe",[],"The founder notes that while high-end cloud models get a lot of attention, they’re also currently leading to a lot of untenable costs. “I think that's what's going to push enterprises more into on-device AI. And as [on-device models] improve, the solutions will become simpler, but we need to provide them with the kind of tooling that enables them to ship on-device AI reliably to their users.”",[],{"_20":1397,"_90":266,"_267":1398,"_275":1403,"_277":278},"8e071c2e06f0",[1399],{"_20":1400,"_90":271,"_272":1401,"_141":1402},"6731a73112cc",[],"Will there be an inflection point at which everything flips from cloud to local? Maybe not. “I think people are going to have a balance of the two. Teams will leverage on-device models for certain tasks and route to cloud models when they need heavy computational work to be completed. I think the future will be a hybrid of the two. I don’t think on-device AI is going to completely negate the need for Cloud, but I think cost and performance are going to push people to try to understand how to leverage a hybrid of the two. And the majority of the work we do today will be pushed to the on-device models for inference.”",[],13,"https://cdn.sanity.io/images/50q6fr1p/production/b4042cb54ee8f7b7f4ab04864bd8e1cf7a157ff6-1200x630.png","f7ca2bf6-bf0c-4904-aa01-faede655849e","2026-08-25T16:22:00.000Z","why-on-device-inference-needs-custom-observability","Why On-Device Inference Needs Custom Observability",{"_300":1411,"_310":2134,"_127":2135,"_313":2136,"_317":2137,"_319":2138,"_32":2139,"_322":971},[1412,1420,1450,1458,1506,1510,1525,1533,1552,1571,1587,1595,1625,1633,1641,1649,1668,1687,1703,1711,1719,1728,1736,1744,1752,1771,1806,1814,1838,1857,1865,1873,1889,1897,1905,1920,1928,1936,1944,1963,1987,2013,2021,2048,2056,2064,2072,2080,2088,2107,2126],{"_20":1413,"_90":266,"_267":1414,"_275":1419,"_277":367},"7a24ac14d07e",[1415],{"_20":1416,"_90":271,"_272":1417,"_141":1418},"48d3443f20a8",[],"How Can Agents Be the Future if They’re not Reliable?",[],{"_20":1421,"_90":266,"_267":1422,"_275":1445,"_277":278},"ff2d4b14fb40",[1423,1427,1432,1436,1441],{"_20":1424,"_90":271,"_272":1425,"_141":1426},"4b0676b5544d",[],"Some reports suggest that as many as ",{"_20":1428,"_90":271,"_272":1429,"_141":1431},"7633cd943027",[1430],"72307ba313ce","25%",{"_20":1433,"_90":271,"_272":1434,"_141":1435},"103406d76f91",[]," of enterprises have adopted agentic workflows. Isn’t this the era of AI agents? Why isn’t the number higher? Aside from predictable enterprise-level concerns (",{"_20":1437,"_90":271,"_272":1438,"_141":1440},"01325be45d21",[1439],"c2f310fcffb7","49%",{"_20":1442,"_90":271,"_272":1443,"_141":1444},"c145585f2175",[]," of enterprises are reportedly holding off due to security concerns, for instance), agents haven’t proven to be reliable workhorses at scale, particularly for long-horizon tasks. Not yet, anyway.",[1446,1448],{"_20":1430,"_90":30,"_395":1447},"https://snyk.io/blog/agentic-development-lifecycle/",{"_20":1439,"_90":30,"_395":1449},"https://www.forrester.com/blogs/the-state-of-agentic-ai-in-2026-companies-are-chasing-few-are-catching/",{"_20":1451,"_90":266,"_267":1452,"_275":1457,"_277":278},"72359702785e",[1453],{"_20":1454,"_90":271,"_272":1455,"_141":1456},"c805aa2c35cb",[],"Agents still can’t “remember” their learnings from previous successful runs, still hallucinate when their context window becomes full, and still have a number of other issues. Wasn’t the perfect agentic future supposed to feature technical teams commanding fleets of infallible, well-trained agents to do their bidding?",[],{"_20":1459,"_90":266,"_267":1460,"_275":1499,"_277":278},"24ebf08aefeb",[1461,1465,1470,1474,1479,1482,1486,1490,1495],{"_20":1462,"_90":271,"_272":1463,"_141":1464},"0008706ad2a9",[],"Open-source creator ",{"_20":1466,"_90":271,"_272":1467,"_141":1469},"bfecdcdc2d8e",[1468],"f4b6e64c3af0","Mike Hostetler",{"_20":1471,"_90":271,"_272":1472,"_141":1473},"c55ab4189631",[]," believes such a future is possible if systems combine strong guardrails with fault-tolerant infrastructure designed for large-scale deployments. Here, he explains why he built his project, ",{"_20":1475,"_90":271,"_272":1476,"_141":1478},"1b8ae31d51e4",[1477],"b47c6c24e0ab","Jido",{"_20":1480,"_90":271,"_272":1481,"_141":854},"4ac8dc73cc44",[],{"_20":1483,"_90":271,"_272":1484,"_141":1485},"2f226b078804",[439],"not",{"_20":1487,"_90":271,"_272":1488,"_141":1489},"7c9c7486bda0",[]," using Python, the de facto programming language for AI, but using ",{"_20":1491,"_90":271,"_272":1492,"_141":1494},"be12332c52e1",[1493],"f60c98fe6c05","Elixir",{"_20":1496,"_90":271,"_272":1497,"_141":1498},"1edf6210f9e9",[],", which was inherently designed to support maintainability and massive concurrency.",[1500,1502,1504],{"_20":1468,"_90":30,"_395":1501},"https://www.linkedin.com/in/mikehostetler/",{"_20":1477,"_90":30,"_395":1503},"https://github.com/agentjido/jido",{"_20":1493,"_90":30,"_395":1505},"https://elixir-lang.org/",{"_20":1507,"_90":127,"_92":1508},"4bd56dd08d69",{"_94":1509,"_90":96},"image-734e0114ac063680123b3471dd5f4f588375e8fa-1280x591-jpg",{"_20":1511,"_90":266,"_267":1512,"_275":1522,"_277":278},"b03c891ae9f1",[1513,1517],{"_20":1514,"_90":271,"_272":1515,"_141":1516},"0c2b5b8ee499",[439],"Mike Hostetler discusses how AI is changing the business of building software on the Software Without Borders podcast. Image courtesy ",{"_20":1518,"_90":271,"_272":1519,"_141":1521},"a2615c1217b2",[1520,439],"ea2317db32a8","Software \nWithout Borders",[1523],{"_20":1520,"_90":30,"_395":1524},"https://www.youtube.com/watch?v=zVYqx_FDTPU",{"_20":1526,"_90":266,"_267":1527,"_275":1532,"_277":367},"378419cb6538",[1528],{"_20":1529,"_90":271,"_272":1530,"_141":1531},"b95d6349db96",[],"Resolving Nondeterministic LLMs and Deterministic Algorithms",[],{"_20":1534,"_90":266,"_267":1535,"_275":1549,"_277":278},"87b25977462d",[1536,1540,1545],{"_20":1537,"_90":271,"_272":1538,"_141":1539},"2cb97e117942",[],"Hostetler, a veteran developer and founder, got his start working on the ",{"_20":1541,"_90":271,"_272":1542,"_141":1544},"5df850edc9eb",[1543],"e7748844a8dd","jQuery",{"_20":1546,"_90":271,"_272":1547,"_141":1548},"e6f957aa936c",[]," ecosystem, from which he built a career, a startup, and a lifelong curiosity about technology. He explains that his introduction to Elixir came from a tour of duty working in distributed systems, which inspired him to think through the challenge of being able to run multiple agents with real-world reliability. “I envisioned a future of ‘10,000 agents per human.’”",[1550],{"_20":1543,"_90":30,"_395":1551},"https://jquery.com",{"_20":1553,"_90":266,"_267":1554,"_275":1568,"_277":278},"0609f26003a6",[1555,1559,1564],{"_20":1556,"_90":271,"_272":1557,"_141":1558},"11d3ae480877",[],"The creator notes that his original vision was running 10,000 agents on a single ",{"_20":1560,"_90":271,"_272":1561,"_141":1563},"bd8a2854d8b0",[1562],"f82f2e7f077d","Raspberry Pi",{"_20":1565,"_90":271,"_272":1566,"_141":1567},"3efb34af94bf",[],". In other words, in a resource-constrained environment with no direct access to LLMs. Models were getting better, but capital expenditure from foundation labs continued to skyrocket.",[1569],{"_20":1562,"_90":30,"_395":1570},"https://www.raspberrypi.com/",{"_20":1572,"_90":266,"_267":1573,"_275":1586,"_277":278},"c7d5705ac245",[1574,1578,1582],{"_20":1575,"_90":271,"_272":1576,"_141":1577},"22d5ed497f6c",[],"Hostetler suggests his goal was to make the best of both worlds: Capitalize on the improving performance of state-of-the-art models, combined with performant infrastructure that wouldn’t break the bank. “The intersection of these two ideas is: Agents needed to be easy to build, easy to deploy, easy to orchestrate and coordinate. And then, 20% of your agents could use an LLM as the thinking step. But it needed to be just as easy to build 80% of your agents on what I call ",{"_20":1579,"_90":271,"_272":1580,"_141":1581},"ae3aaa793b3f",[439],"classical AI algorithms",{"_20":1583,"_90":271,"_272":1584,"_141":1585},"c8c502a31d12",[],".”",[],{"_20":1588,"_90":266,"_267":1589,"_275":1594,"_277":278},"5e457368ab04",[1590],{"_20":1591,"_90":271,"_272":1592,"_141":1593},"ed9ee37193c9",[],"The builder clarifies that ‘classic algorithms’ also include logic that predates LLMs: “Everything from a finite state machine to a behavior tree to hierarchical task networks. Video game AI as well as LLM AI. And those could work in concert and then be easily and inexpensively deployable for a user, which gets into the real pragmatic piece.”",[],{"_20":1596,"_90":266,"_267":1597,"_275":1620,"_277":278},"c843c70bed8d",[1598,1602,1607,1611,1616],{"_20":1599,"_90":271,"_272":1600,"_141":1601},"9425a3cff2d7",[],"Hostetler clarifies that despite Jido’s explicit “AI optional” clause, his approach to AI is less skeptical and more pragmatic. “I love the nondeterminism of LLMs. I love pushing those boundaries. Just by happenstance, having put my own open-source project out there, I got to know ",{"_20":1603,"_90":271,"_272":1604,"_141":1606},"9a152e0af025",[1605],"c4b6a4a077f8","Geoff Huntley",{"_20":1608,"_90":271,"_272":1609,"_141":1610},"f8941b7433c0",[]," and tried ",{"_20":1612,"_90":271,"_272":1613,"_141":1615},"b9826d2e81c5",[1614],"cfe50a2150c7","the Ralph Wiggum loop",{"_20":1617,"_90":271,"_272":1618,"_141":1619},"64bca5e784fe",[]," before it was publicly available. Loved it, and had Jido running loops.”",[1621,1623],{"_20":1605,"_90":30,"_395":1622},"https://ghuntley.com",{"_20":1614,"_90":30,"_395":1624},"https://ghuntley.com/loop/",{"_20":1626,"_90":266,"_267":1627,"_275":1632,"_277":278},"103cd73a04dd",[1628],{"_20":1629,"_90":271,"_272":1630,"_141":1631},"9d7796132c04",[],"“But I quickly observed that [with successive loops], you end up compounding quality issues and you run into these challenges.” The builder’s observations led him to start experimenting with combinations of agentic loops and classical, deterministic AI algorithms, based on a self-taught course of study.",[],{"_20":1634,"_90":266,"_267":1635,"_275":1640,"_277":278},"0291b7718207",[1636],{"_20":1637,"_90":271,"_272":1638,"_141":1639},"094ef0d4310f",[],"“I've used my computer science degree more in the last two years than I have in my entire career, which is just so much fun. So I’m not ‘anti-AI’ at all. What I want to put forward is something that lets you use both modes of tooling in the same context, instead of having a ‘developer mentality’ that requires a hard switch between ‘Here’s an agent that has an LLM as its brain’ versus an agent that has a finite state machine as its brain, and you have to build a bridge between the two. Jido makes both into first-class citizens. I knew as an engineer, as an architect, I would want both.”",[],{"_20":1642,"_90":266,"_267":1643,"_275":1648,"_277":367},"8b84eea66041",[1644],{"_20":1645,"_90":271,"_272":1646,"_141":1647},"66b38a3b5c20",[],"How Can Agents Master Long-Horizon Jobs?",[],{"_20":1650,"_90":266,"_267":1651,"_275":1665,"_277":278},"47dc737f6c1e",[1652,1656,1661],{"_20":1653,"_90":271,"_272":1654,"_141":1655},"867bc7833538",[],"Hostetler admits to reading, and speculating about, the news headlines about agents seemingly getting closer to the holy grail of succeeding on complicated, long-horizon tasks in a single, zero-shot run. “Yes, I read the headlines, and I see the ",{"_20":1657,"_90":271,"_272":1658,"_141":1660},"06d1b38bf227",[1659],"2ea1dd0e9cf9","METR reports",{"_20":1662,"_90":271,"_272":1663,"_141":1664},"8b4acaa0ac87",[],". I would say I have hypotheses about the topic, but I acknowledge the limits of my hypotheses.”",[1666],{"_20":1659,"_90":30,"_395":1667},"https://metr.org/time-horizons/",{"_20":1669,"_90":266,"_267":1670,"_275":1684,"_277":278},"8d0acac52e79",[1671,1675,1680],{"_20":1672,"_90":271,"_272":1673,"_141":1674},"2c71dc2a8678",[],"“We see new model drops like the [recalled-and-re-released] ",{"_20":1676,"_90":271,"_272":1677,"_141":1679},"45c1bbef0be9",[1678],"f0386e204d9f","Fable 5",{"_20":1681,"_90":271,"_272":1682,"_141":1683},"1fbdf1ad0724",[],", which can reportedly do a long-running task for eight hours, uninterrupted.” The creator notes that it can be hard to separate reality from hype, but notes that foundation labs may have different incentives than the rest of us.",[1685],{"_20":1678,"_90":30,"_395":1686},"https://www.anthropic.com/news/fable-mythos-access",{"_20":1688,"_90":266,"_267":1689,"_275":1702,"_277":278},"a2cf64eff7a9",[1690,1694,1698],{"_20":1691,"_90":271,"_272":1692,"_141":1693},"eaf492689fdb",[],"“I would think there is a lot of pressure to embed the capability ",{"_20":1695,"_90":271,"_272":1696,"_141":1697},"92183232c806",[439],"behind the walls",{"_20":1699,"_90":271,"_272":1700,"_141":1701},"8058aab96629",[]," of the model; to make Fable better via academic RL, or to have a lot of infrastructure running between the API call and the model itself. You see them pulling in things like their web API tools, and doing everything to make Anthropic a walled garden for any corporate customer.”",[],{"_20":1704,"_90":266,"_267":1705,"_275":1710,"_277":278},"41e706c870c8",[1706],{"_20":1707,"_90":271,"_272":1708,"_141":1709},"14797e507230",[],"Hostetler contrasts the lofty ambitions of foundation labs against his day-to-day work, which requires him to service ERP systems maintained by tech leaders across the country who need reliable performance, day in and day out.",[],{"_20":1712,"_90":266,"_267":1713,"_275":1718,"_277":278},"c04dd4c136d2",[1714],{"_20":1715,"_90":271,"_272":1716,"_141":1717},"840ee6f95b58",[],"The creator suggests starting from a strong harness, but also looking into reliability. “A really concrete step is to start with a very high-quality model harness if I'm going to build my own agent. Yes, admittedly, Elixir’s philosophy is ‘let it crash,’ but you don't really want that to happen in practice. Your focus should be: How do you recover from the crash? How do you deliver high-quality software from that?”",[],{"_20":1720,"_90":266,"_267":1721,"_275":1726,"_277":1727},"5824b8efe53d",[1722],{"_20":1723,"_90":271,"_272":1724,"_141":1725},"16d38849b2d4",[],"“Elixir’s philosophy is ‘let it crash,’ but you don't really want that to happen in practice. Your focus should be: How do you recover from the crash? How do you deliver high-quality software from that?” -Mike Hostetler, Creator/Jido",[],"blockquote",{"_20":1729,"_90":266,"_267":1730,"_275":1735,"_277":367},"5959d9db324a",[1731],{"_20":1732,"_90":271,"_272":1733,"_141":1734},"9adc46734820",[],"Squaring the Circle: Autonomous Agents vs. Reliable Uptime",[],{"_20":1737,"_90":266,"_267":1738,"_275":1743,"_277":278},"b4fc4a69d6f3",[1739],{"_20":1740,"_90":271,"_272":1741,"_141":1742},"e958458240eb",[],"The builder recognizes the gap between LLM-powered agents that often fall down for a variety of reasons and Elixir-based systems like Discord and Pinterest that are expected to provide continuous uptime for millions of users. “Without getting too technical, this really was a key design decision of Jido itself.”",[],{"_20":1745,"_90":266,"_267":1746,"_275":1751,"_277":278},"40ebc9c9d5ad",[1747],{"_20":1748,"_90":271,"_272":1749,"_141":1750},"9b48defee678",[],"Hostetler explains that the project was designed to accommodate both builders of independent, solo agents as well as those building for coordinated, multi-agent use cases. “And also, there’s all the infrastructure concerns for when you go to deploy: Where does it live? How is it persisted? It's persisted with what I consider to be two schools of thought.”",[],{"_20":1753,"_90":266,"_267":1754,"_275":1768,"_277":278},"01a202626a6c",[1755,1759,1764],{"_20":1756,"_90":271,"_272":1757,"_141":1758},"6a69eed46b2a",[],"“The first [persistence story] is that I persist my ",{"_20":1760,"_90":271,"_272":1761,"_141":1763},"be252cd6a312",[1762],"e73f4b0caaf3","BEAM system",{"_20":1765,"_90":271,"_272":1766,"_141":1767},"888079506d54",[]," back to a durable store, like a Postgres database which is centralized. No issue there. And I would say that more than half our users use this. The other key story is what I call the fully distributed, fault-tolerant approach for scale that you get into with the really big deployments, such as WhatsApp or Facebook Messenger. Multi-region, multi-clustered...the big stuff.”",[1769],{"_20":1762,"_90":30,"_395":1770},"https://en.wikipedia.org/wiki/BEAM_(Erlang_virtual_machine)",{"_20":1772,"_90":266,"_267":1773,"_275":1803,"_277":278},"52380ad616db",[1774,1778,1782,1786,1790,1794,1799],{"_20":1775,"_90":271,"_272":1776,"_141":1777},"04e742e52dfa",[],"“Jido was geared for [large-scale deployments]. We could get into the specifics of how Jido was created to live within the BEAM itself, but it ",{"_20":1779,"_90":271,"_272":1780,"_141":1781},"7f2912ffef49",[439],"is",{"_20":1783,"_90":271,"_272":1784,"_141":1785},"f38721e57e56",[]," possible. And there are nuances here, too. People come to the project and they sometimes feel like it's overbuilt. Case in point, when you send a message into a Jido agent, we use a dedicated message envelope called a ",{"_20":1787,"_90":271,"_272":1788,"_141":1789},"360df35b7e3c",[439],"Jido signal",{"_20":1791,"_90":271,"_272":1792,"_141":1793},"51665ddc50c6",[],", which, when you're in a single-node use case is really and truly overkill. And yet it's the standard built on the ",{"_20":1795,"_90":271,"_272":1796,"_141":1798},"152bbc74099b",[1797],"0abd3bbf8418","CloudEvents spec",{"_20":1800,"_90":271,"_272":1801,"_141":1802},"ca903e998961",[]," (which is independent of, and exists outside of Elixir).”",[1804],{"_20":1797,"_90":30,"_395":1805},"https://cloudevents.io/",{"_20":1807,"_90":266,"_267":1808,"_275":1813,"_277":278},"46faea6fef5d",[1809],{"_20":1810,"_90":271,"_272":1811,"_141":1812},"e670c10a6d1b",[],"“We do this because you can't have it both ways: You can't have your typical simple JSON payload alongside a robust, enterprise-grade, transport-agnostic CloudEvents envelope and do the same thing. You've got to pick a lane. And so, Jido picked the ‘robust and scalable’ lane. I do work with some teams that are now asking me about the multi-cluster use case. I’m working toward a demo of a multi-region cluster independent of a durable store with resilient agents.”",[],{"_20":1815,"_90":266,"_267":1816,"_275":1837,"_277":278},"8a6207353488",[1817,1821,1825,1829,1833],{"_20":1818,"_90":271,"_272":1819,"_141":1820},"775967e75006",[],"“To clarify, everything I just discussed was ",{"_20":1822,"_90":271,"_272":1823,"_141":1824},"5cfaaca93e88",[439],"outside",{"_20":1826,"_90":271,"_272":1827,"_141":1828},"97a4f29363fe",[]," the agentic loop. ",{"_20":1830,"_90":271,"_272":1831,"_141":1832},"accaff227757",[439],"Within",{"_20":1834,"_90":271,"_272":1835,"_141":1836},"83672844a0e3",[]," the agentic loop of determinism versus nondeterminism, there are guardrails within which Jido has to operate. It can't just go do everything because it was meant for the Raspberry Pi use case. Because Elixir and BEAM can natively cluster, you could easily have a deploy to support a use case for something like, let’s say, Internet of Things (IoT).”",[],{"_20":1839,"_90":266,"_267":1840,"_275":1854,"_277":278},"36dc5918428c",[1841,1845,1850],{"_20":1842,"_90":271,"_272":1843,"_141":1844},"f9f53a4cd67b",[],"“For example, you’re going to have a central cluster that then works with Jido agents that are deployed in an IoT setting that talk back to the central cluster, and you'd have two agents communicating with one another. You could have that modality in a larger deployment. As an example, one of the big successes in the Elixir world is the robot control project ",{"_20":1846,"_90":271,"_272":1847,"_141":1849},"30ba83fa35f4",[1848],"74bfc2d507f3","Beam Bots",{"_20":1851,"_90":271,"_272":1852,"_141":1853},"ac05df5ad6aa",[],", which adopted Jido natively, so we’re seeing use cases for non-clustered low-level IoT all the way up to your typical Claude Code agent harness.”",[1855],{"_20":1848,"_90":30,"_395":1856},"https://github.com/beam-bots",{"_20":1858,"_90":266,"_267":1859,"_275":1864,"_277":367},"6471f5331431",[1860],{"_20":1861,"_90":271,"_272":1862,"_141":1863},"88eb6436d108",[],"How Startup Founders Should Think About Agentic Products",[],{"_20":1866,"_90":266,"_267":1867,"_275":1872,"_277":278},"b02dc08a377e",[1868],{"_20":1869,"_90":271,"_272":1870,"_141":1871},"71c2612c69e4",[],"When asked how he would advise startup founders thinking of launching agentic products, Hostetler offers a handful of suggestions. “For your first level of planning, I would say: Focus on the default. How you define what an ‘agent’ is could be colored by your Claude Code glasses! Make sure that as you're defining an agent in terms of what you bring into your infrastructure, and that you have a tighter, concrete definition of what that is.”",[],{"_20":1874,"_90":266,"_267":1875,"_275":1888,"_277":278},"322cd96a4729",[1876,1880,1884],{"_20":1877,"_90":271,"_272":1878,"_141":1879},"a7c7ebbd0554",[],"“Second, the other mistake that I've seen (and have made personally) is that everybody wants to let the LLM ‘take the wheel.’ At the point when you're designing infrastructure to build a company on, you have to draw clear boundaries between nondeterminism and determinism, and create gates to bring it back and forth. And this is ",{"_20":1881,"_90":271,"_272":1882,"_141":1883},"1ea4bce42d9f",[439],"outside of",{"_20":1885,"_90":271,"_272":1886,"_141":1887},"9510224427a1",[]," the agentic loop.”",[],{"_20":1890,"_90":266,"_267":1891,"_275":1896,"_277":278},"e80672b9d929",[1892],{"_20":1893,"_90":271,"_272":1894,"_141":1895},"61e9e3aed2a8",[],"The creator suggests that customer expectations for agentic projects have grown over time. “After a few years, we’ve seen the patterns that ‘work,’ whether it's natural language or dynamic UI, we know the patterns to create user value and what users expect. The innovation has shifted from, ‘We can do just about anything,’ to ‘The user expectations are pretty much there, so how do you deliver on that?’”",[],{"_20":1898,"_90":266,"_267":1899,"_275":1904,"_277":278},"32013237d35f",[1900],{"_20":1901,"_90":271,"_272":1902,"_141":1903},"95b20553d1ab",[],"Hostetler describes an interesting project a friend built in Elixir that effectively replicated Claude Code’s functionality, but for posting on LinkedIn, using a dedicated agent with a specific ID. “Persistence wasn't dynamically allocated, but the agent would persist, and then it would hibernate and rehydrate when you wanted to edit a piece of content.”",[],{"_20":1906,"_90":266,"_267":1907,"_275":1919,"_277":278},"3309765c1194",[1908,1912,1916],{"_20":1909,"_90":271,"_272":1910,"_141":1911},"6b38e3208d9b",[],"The project let users edit posts normally via the LinkedIn GUI, but also supported giving instructions to a coordinator agent. “The key is, he made that persistent throughout the entire experience. So, no matter which modality you were interacting with, there was a kind of predefined team structure for how the agents would interact with your content. And it just struck me as this really innovative mental leap, that any agentic products I see ",{"_20":1913,"_90":271,"_272":1914,"_141":1915},"302d71f6b276",[439],"aren't thinking big enough",{"_20":1917,"_90":271,"_272":1918,"_141":1585},"5e2c8479951c",[],[],{"_20":1921,"_90":266,"_267":1922,"_275":1927,"_277":278},"f9024ac9c07d",[1923],{"_20":1924,"_90":271,"_272":1925,"_141":1926},"090d9b48e200",[],"The creator suggests that the main challenge he’d offer to startup founders and product owners is to think bigger. “I don't see a lot of product owners thinking about [larger ideas] because they're really stuck in the mindset of, ‘Claude Code is my agent. It can do everything. I have to always use Claude Code.’ I say: ‘No, you really need to break out of that mental model.’”",[],{"_20":1929,"_90":266,"_267":1930,"_275":1935,"_277":1727},"d279075f7c24",[1931],{"_20":1932,"_90":271,"_272":1933,"_141":1934},"1407b21e0ca6",[],"“It just struck me...that any agentic products I see aren't thinking big enough. I don't see a lot of product owners thinking about [larger ideas] because they're really stuck in the mindset of, ‘Claude Code is my agent. I say: ‘No, you really need to break out of that mental model.’”",[],{"_20":1937,"_90":266,"_267":1938,"_275":1943,"_277":367},"8bd22d228d02",[1939],{"_20":1940,"_90":271,"_272":1941,"_141":1942},"febccbe3dad6",[],"How to Think About Enterprise Adoption",[],{"_20":1945,"_90":266,"_267":1946,"_275":1960,"_277":278},"55d44d50b054",[1947,1951,1956],{"_20":1948,"_90":271,"_272":1949,"_141":1950},"140634326dd3",[],"When asked how he would advise ambitious startup founders looking to sell AI products to enterprises, Hostetler draws upon his own day-to-day experience. “I would say that we're early. I would acknowledge the timeline displacement, ",{"_20":1952,"_90":271,"_272":1953,"_141":1955},"60c8c804bc83",[1954],"395e4914b63e","Ray Kurzweil’s",{"_20":1957,"_90":271,"_272":1958,"_141":1959},"940cd7aa0849",[]," riff on the William Gibson quote about the future being here, just not evenly distributed.”",[1961],{"_20":1954,"_90":30,"_395":1962},"https://www.writingsbyraykurzweil.com/the-law-of-accelerating-returns",{"_20":1964,"_90":266,"_267":1965,"_275":1986,"_277":278},"69e3ce55443f",[1966,1970,1974,1978,1982],{"_20":1967,"_90":271,"_272":1968,"_141":1969},"c2cbce688847",[],"“What's happening in enterprises is that there are engineering teams who ",{"_20":1971,"_90":271,"_272":1972,"_141":1973},"8f43979ee05a",[439],"are ",{"_20":1975,"_90":271,"_272":1976,"_141":1977},"7386ba0066ca",[],"using the latest tools, and they're on that curve somewhere. But ",{"_20":1979,"_90":271,"_272":1980,"_141":1981},"80dac42e9497",[439],"the operations teams",{"_20":1983,"_90":271,"_272":1984,"_141":1985},"f3f8661263be",[]," are just starting.” The creator notes that he works with operations teams that are just starting to encounter the same challenges that engineering teams faced 18 months ago: Worrying whether AI will replace them, realizing AI likely won’t replace them, then trying to figure out how to fit into this brave new world.",[],{"_20":1988,"_90":266,"_267":1989,"_275":2010,"_277":278},"d6bdea3ba045",[1990,1994,1999,2003,2007],{"_20":1991,"_90":271,"_272":1992,"_141":1993},"6dbb3fee6f18",[],"“We're early in that phase [where people are trying to find] pragmatic use cases. The issue isn't so much the tools themselves. What's interesting to me is the layer above them, which I wrote about in ",{"_20":1995,"_90":271,"_272":1996,"_141":1998},"e44831398a0a",[1997],"ba5da2cbf968","my blog on orchestration",{"_20":2000,"_90":271,"_272":2001,"_141":2002},"3c012b7e05ac",[],". To me, orchestration is the cornerstone, because there's nothing actually orchestrating ",{"_20":2004,"_90":271,"_272":2005,"_141":2006},"c493d94c2769",[439],"the tools",{"_20":2008,"_90":271,"_272":2009,"_141":1585},"0ddedf4c18ed",[],[2011],{"_20":1997,"_90":30,"_395":2012},"https://mike-hostetler.com/blog/orchestrating-intelligence-why-every-company-will-have-a-chief-agent-officer-y4EQpjr9",{"_20":2014,"_90":266,"_267":2015,"_275":2020,"_277":278},"ffdaf5b669b5",[2016],{"_20":2017,"_90":271,"_272":2018,"_141":2019},"d9fbf1dd4f20",[],"“I think that corporations are set up in silos. Sales isn't talking to marketing, who isn't talking to ops. Ops isn't talking to product. So, the pragmatic things that we need are places to deploy AI experiments, because the thing we've emphasized internally isn't so much AI as an end state, but rather, AI as iteration.”",[],{"_20":2022,"_90":266,"_267":2023,"_275":2045,"_277":278},"86f97ec55b10",[2024,2028,2033,2037,2041],{"_20":2025,"_90":271,"_272":2026,"_141":2027},"9aad627e9643",[],"The creator recounts a story of a team he works with using Claude Code to build a dashboard. In a completely unintended consequence, Claude Code used the Google Workspace connect to deploy the dashboard to Google Sheets via ",{"_20":2029,"_90":271,"_272":2030,"_141":2032},"865280795f71",[2031],"2ed51292aa7f","Apps Script",{"_20":2034,"_90":271,"_272":2035,"_141":2036},"4e0143f6f2a2",[]," to create a public URL via, of all things, a Google Sheets backdoor. “I burst out laughing. 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I managed all the IT and compliance stuff for a publicly-traded company.” The creator notes that “AI governance” could easily go beyond basic compliance frameworks like SOC 2.",[],{"_20":2057,"_90":266,"_267":2058,"_275":2063,"_277":278},"8fe6ad610c6c",[2059],{"_20":2060,"_90":271,"_272":2061,"_141":2062},"9e450b53590e",[],"“Every LLM call in your organization will eventually be proxied and logged. But nobody's doing this at the moment. Think about just capturing it as one problem. Analyzing and fingerprinting.” The creator predicts that sooner than we think, organizations may need to be “AI compliant” with whatever new version of the SOC2 standard that arises.",[],{"_20":2065,"_90":266,"_267":2066,"_275":2071,"_277":278},"ef3eab6b09a3",[2067],{"_20":2068,"_90":271,"_272":2069,"_141":2070},"856e44ea47e3",[],"“Another [enterprise use case] I’d look at is insurance. Cybersecurity insurance with AI, mark my words, in the next two years, that will be a ‘thing.’ And this won’t just be your CrowdStrike-style, on-device stuff. It's all the things that get exfiltrated from what you build. Nobody's talking about that. The strategy there is very immature. Admittedly, this isn’t a very sexy space, but I think there's a lot of money to be made there.”",[],{"_20":2073,"_90":266,"_267":2074,"_275":2079,"_277":367},"8c5c46a705f3",[2075],{"_20":2076,"_90":271,"_272":2077,"_141":2078},"e55bcf804130",[],"The Future of Elixir and Durable Systems",[],{"_20":2081,"_90":266,"_267":2082,"_275":2087,"_277":278},"44f07555baa8",[2083],{"_20":2084,"_90":271,"_272":2085,"_141":2086},"83aa3f705283",[],"The creator is realistic about how his project and the greater Elixir ecosystem figure into the future of software development. “A non-Elixir shop is going to have a hard time adopting Elixir. So I can see Jido becoming an agentic sidecar that eventually makes it easy for TypeScript devs to spin up an agent with Elixir-level durability.”",[],{"_20":2089,"_90":266,"_267":2090,"_275":2104,"_277":278},"dbad934515e7",[2091,2095,2100],{"_20":2092,"_90":271,"_272":2093,"_141":2094},"ddf9d15e994c",[],"“This might be for a market segment that could be ‘one step below’ the ",{"_20":2096,"_90":271,"_272":2097,"_141":2099},"7929d2ffed1a",[2098],"f82cbe3cdbf8","Temporals",{"_20":2101,"_90":271,"_272":2102,"_141":2103},"82c9fc0d6074",[]," of the world. To clarify, I’ve used Temporal before, and it’s fantastic, though expensive. But thinking pragmatically, there are a lot more TypeScript devs in the world. Python will be its own thing. TypeScript devs are going to need an SDK to easily call Jido agents, and then Jido agents will operate async, and it'll just be self-contained with a dashboard to spin it up.”",[2105],{"_20":2098,"_90":30,"_395":2106},"https://temporal.io/",{"_20":2108,"_90":266,"_267":2109,"_275":2123,"_277":278},"b3f069861ce0",[2110,2114,2119],{"_20":2111,"_90":271,"_272":2112,"_141":2113},"7dc862f60a3b",[],"The creator acknowledges that popularly-used languages and frameworks like TypeScript and ",{"_20":2115,"_90":271,"_272":2116,"_141":2118},"a5ab9089e32a",[2117],"cc95782eb602","Node.js",{"_20":2120,"_90":271,"_272":2121,"_141":2122},"05d94911aeac",[]," are excellent for what they are, and that they solve specific problems. “But you need to be able to spin things up inexpensively that companies built on TypeScript can solve either by running in Docker via their infrastructure, or run out of a cloud where they can spin up platforms of agents, with one agent per customer (or dozens of agents per customer).”",[2124],{"_20":2117,"_90":30,"_395":2125},"http://node.js",{"_20":2127,"_90":266,"_267":2128,"_275":2133,"_277":278},"1c459bacc235",[2129],{"_20":2130,"_90":271,"_272":2131,"_141":2132},"4773952f0d8b",[],"“And to be able to do that practically is just going to be overwhelmingly expensive, even with Cloud costs. And you need to be able to stitch it all together, potentially using non-deterministic agents with deterministic agents to deliver a strong product experience. It’s a very early picture, but that's where I see the market now.”",[],19,"https://cdn.sanity.io/images/50q6fr1p/production/a119969ab98a18b0937559865cbc6ee4dee53c2d-1200x630.png","39be2ceb-4600-40c4-80a9-dc0c7b9504dd","2026-08-04T16:24:00.000Z","how-to-make-agents-durable-for-concurrent-systems","How to Make Agents Durable for Concurrent Systems","modules","moreFromLibrary",[2143,2145,2147],{"_20":2144,"_94":314,"_90":96},"ScuAgkyF1MI4",{"_20":2146,"_94":335,"_90":96},"QyO72LsNJGfj",{"_20":2148,"_94":351,"_90":96},"bk8wx4FWAkjj","outlines",[2151],{"_20":2152,"_90":266,"_267":2153,"_275":2158,"_277":278},"c8df051c6ebb",[2154],{"_20":2155,"_90":271,"_272":2156,"_141":2157},"12c7be051b0a",[],"

Shifting to Online Community: The Future of DevRel\n
- Four Takes on DevRel
- Rebuilding the Playbook Online
- What Community Actually Means
- What DevRel Measures Now
- Impact Over Activity
- What's Working, What's Missing
\n

",[],"posterFrame",{"_90":127,"_92":2161},{"_94":2162,"_90":96},"image-8ee24edac2c836e5e6be6a03b23fb7607154e4f4-1000x562-jpg","2020-08-05T10:30:10","slideDeck",{"_90":319,"_2166":2167},"current","shifting-to-online-community-the-future-of-devrel","speakers","speakersWithOrg",[2171,2327,2384,2436],{"_20":2172,"_90":2173,"_2174":2175,"_2243":2244},"spk0slmbDY","speaker","organization",{"_239":2176,"_241":2177,"_243":2178,"_2179":2180,"_90":2174,"_246":2186,"_2187":2188,"_2195":2196,"_13":2204,"_2205":138,"_2206":2207,"_30":2208,"_2209":2210,"_2213":2214,"_282":2215,"_2216":138,"_2217":2218,"_2227":2228,"_319":2231,"_2233":2234,"_2235":2236,"_2237":2238},"2022-04-29T20:41:45Z","reckFo3TEagoBvvrr","zC6dciyUsre68R6Yd2tMGm","_system",{"_2181":2182},"base",{"_2183":2177,"_2184":2185},"id","rev","rdofR6C9TPA5BJl8cKEph1","2026-09-11T23:39:12Z","about",[2189],{"_20":2187,"_90":266,"_267":2190,"_275":2194,"_277":278},[2191],{"_20":2187,"_90":271,"_272":2192,"_141":2193},[],"Orbit helps teams manage their developer community and connect with contributors, ambassadors, and influencers to build better APIs, features, and products. 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context.",[2594,2598],{"_20":2578,"_90":2595,"_2596":2597},"timestamp","time","00:00:08.799",{"_20":2591,"_90":2595,"_2596":2599},"00:00:17.240",{"_20":2601,"_90":266,"_267":2602,"_275":2616,"_277":278},"53e5fcf8e960",[2603,2608,2611],{"_20":2604,"_90":271,"_272":2605,"_141":2607},"9b89344275d9",[2606],"df5bd4a","And that would be really helpful as we go through the rest of the conversation.",{"_20":2609,"_90":271,"_272":2610,"_141":2587},"b36a25be2612",[],{"_20":2612,"_90":271,"_272":2613,"_141":2615},"454950ef178b",[2614],"2aa87bb","So Jessica, how about you kick us off?",[2617,2619],{"_20":2606,"_90":2595,"_2596":2618},"00:00:29.000",{"_20":2614,"_90":2595,"_2596":2620},"00:00:32.279",{"_20":2622,"_90":266,"_267":2623,"_275":2641,"_277":278},"fe29cdccb0f5",[2624,2629,2633,2636],{"_20":2625,"_90":271,"_272":2626,"_141":2628},"8626527b7150",[2627,1149],"a55d52f","Jessica West:",{"_20":2630,"_90":271,"_272":2631,"_141":2632},"aa69bf37087b",[2627]," Yeah, absolutely. Hello everybody. My name is Jessica West.",{"_20":2634,"_90":271,"_272":2635,"_141":2587},"af4fb602844f",[],{"_20":2637,"_90":271,"_272":2638,"_141":2640},"746b50ebb175",[2639],"cde80c7","I am the head of developer relations at LaunchDarkly.",[2642,2644],{"_20":2627,"_90":2595,"_2596":2643},"00:00:35.320",{"_20":2639,"_90":2595,"_2596":2645},"00:00:39.760",{"_20":2647,"_90":266,"_267":2648,"_275":2670,"_277":278},"7980d8cd0574",[2649,2654,2657,2662,2665],{"_20":2650,"_90":271,"_272":2651,"_141":2653},"258fd1613bb3",[2652],"ba469ee","It's a feature management platform. And currently what I'm working on is just, well, a lot of work because we're home.",{"_20":2655,"_90":271,"_272":2656,"_141":2587},"4c91aa7299a7",[],{"_20":2658,"_90":271,"_272":2659,"_141":2661},"70e1b209f10b",[2660],"13b5a30","And so we work and repeat, and then I'm going outside and hang with my dog.",{"_20":2663,"_90":271,"_272":2664,"_141":2587},"5b218bb21d97",[],{"_20":2666,"_90":271,"_272":2667,"_141":2669},"f43e8d74a0b3",[2668],"543429d","But beyond that, when you think about developer relations generally, it's really, if you look at the title, it's relating to developers.",[2671,2673,2675],{"_20":2652,"_90":2595,"_2596":2672},"00:00:43.120",{"_20":2660,"_90":2595,"_2596":2674},"00:00:49.920",{"_20":2668,"_90":2595,"_2596":2676},"00:00:54.860",{"_20":2678,"_90":266,"_267":2679,"_275":2693,"_277":1727},"35106efe9aee",[2680,2685,2688],{"_20":2681,"_90":271,"_272":2682,"_141":2684},"25be2e146cef",[2683],"3427e46","So in DevRel, we're always talking to people, we're looking for people that are developers that know how to proactively speak with other developers and helping devs better understand our product",{"_20":2686,"_90":271,"_272":2687,"_141":2587},"8b19a289ee8e",[],{"_20":2689,"_90":271,"_272":2690,"_141":2692},"bfc70a0e512e",[2691],"805d941","and keeping that feedback loop open.",[2694,2696],{"_20":2683,"_90":2595,"_2596":2695},"00:01:04.879",{"_20":2691,"_90":2595,"_2596":2697},"00:01:15.039",{"_20":2699,"_90":266,"_267":2700,"_275":2730,"_277":278},"05aa8e5f4b68",[2701,2706,2709,2714,2717,2722,2725],{"_20":2702,"_90":271,"_272":2703,"_141":2705},"d7ded5f85073",[2704],"a15af66","So allowing developers to say, hey, here's how I'm thinking about a product.",{"_20":2707,"_90":271,"_272":2708,"_141":2587},"00fdb16f5aa1",[],{"_20":2710,"_90":271,"_272":2711,"_141":2713},"334e60e4f97b",[2712],"050eb11","What do you think about this?",{"_20":2715,"_90":271,"_272":2716,"_141":2587},"6132593adbc5",[],{"_20":2718,"_90":271,"_272":2719,"_141":2721},"85e0855aad5e",[2720],"20e7341","And for us to then, as an advocate,",{"_20":2723,"_90":271,"_272":2724,"_141":2587},"44b58219ef41",[],{"_20":2726,"_90":271,"_272":2727,"_141":2729},"8ec60e2823a0",[2728],"95cbcb0","to go advocate for them to our company and bring that feedback loop, and then come back and say, here's why this is a great solution for you and here we solve this, or let us help you find in a different way.",[2731,2733,2735,2737],{"_20":2704,"_90":2595,"_2596":2732},"00:01:16.960",{"_20":2712,"_90":2595,"_2596":2734},"00:01:21.119",{"_20":2720,"_90":2595,"_2596":2736},"00:01:24.120",{"_20":2728,"_90":2595,"_2596":2738},"00:01:26.360",{"_20":2740,"_90":266,"_267":2741,"_275":2755,"_277":278},"63e956a0c56e",[2742,2747,2750],{"_20":2743,"_90":271,"_272":2744,"_141":2746},"ebf996729c8f",[2745],"f4812ec","Things that we work on is kind of a number of ways.",{"_20":2748,"_90":271,"_272":2749,"_141":2587},"eed5660d5ded",[],{"_20":2751,"_90":271,"_272":2752,"_141":2754},"bfe9f6f1c4a5",[2753],"deef83a","We partner with our integrations team very heavily and helping with those partnerships and making sure those collaborations work really nicely.",[2756,2758],{"_20":2745,"_90":2595,"_2596":2757},"00:01:38.240",{"_20":2753,"_90":2595,"_2596":2759},"00:01:40.800",{"_20":2761,"_90":266,"_267":2762,"_275":2792,"_277":278},"8b71618036be",[2763,2768,2771,2776,2779,2784,2787],{"_20":2764,"_90":271,"_272":2765,"_141":2767},"269ffe3dc0a4",[2766],"d310777","And then activities ranging from creating demos",{"_20":2769,"_90":271,"_272":2770,"_141":2587},"2fa75cc855e9",[],{"_20":2772,"_90":271,"_272":2773,"_141":2775},"b50813970fcf",[2774],"01556bb","to webinars and helping with docs.",{"_20":2777,"_90":271,"_272":2778,"_141":2587},"26f6744b7833",[],{"_20":2780,"_90":271,"_272":2781,"_141":2783},"d2905112f77a",[2782],"39aa3a9","And then the thing that a lot of us have seen for developer relations is assisting with events, speaking and the lovely booth duties.",{"_20":2785,"_90":271,"_272":2786,"_141":2587},"e882689938e3",[],{"_20":2788,"_90":271,"_272":2789,"_141":2791},"5394061c1b9c",[2790],"0bbfb2d","So yeah, it's just a little bit of everything, kind of from the code, content, and community perspective.",[2793,2795,2797,2799],{"_20":2766,"_90":2595,"_2596":2794},"00:01:48.000",{"_20":2774,"_90":2595,"_2596":2796},"00:01:50.780",{"_20":2782,"_90":2595,"_2596":2798},"00:01:53.100",{"_20":2790,"_90":2595,"_2596":2800},"00:02:01.740",{"_20":2802,"_90":266,"_267":2803,"_275":2813,"_277":278},"17339a4f0d11",[2804,2809],{"_20":2805,"_90":271,"_272":2806,"_141":2808},"6ab3e90411b6",[2807,1149],"4da8583","Patrick:",{"_20":2810,"_90":271,"_272":2811,"_141":2812},"ed9c68337825",[2807]," Awesome. Thanks for that. Jana, would you like to go next?",[2814],{"_20":2807,"_90":2595,"_2596":2815},"00:02:08.759",{"_20":2817,"_90":266,"_267":2818,"_275":2844,"_277":278},"8c4f95064f5f",[2819,2824,2828,2831,2836,2839],{"_20":2820,"_90":271,"_272":2821,"_141":2823},"6d2d15e976d6",[2822,1149],"1349c17","Jana Boruta:",{"_20":2825,"_90":271,"_272":2826,"_141":2827},"0a0c9fb4ce76",[2822]," Sure. Hi, I'm Jana. I lead experiential marketing at HashiCorp.",{"_20":2829,"_90":271,"_272":2830,"_141":2587},"adbbdab8d798",[],{"_20":2832,"_90":271,"_272":2833,"_141":2835},"6be3a648424b",[2834],"86f23bf","I've been doing developer relations, community building, events, in-person events until March, for a decade now.",{"_20":2837,"_90":271,"_272":2838,"_141":2587},"f1d8fac316d8",[],{"_20":2840,"_90":271,"_272":2841,"_141":2843},"d3db4d288fe8",[2842],"639d65a","And I'm currently at HashiCorp, been here for the last five years.",[2845,2847,2849],{"_20":2822,"_90":2595,"_2596":2846},"00:02:13.160",{"_20":2834,"_90":2595,"_2596":2848},"00:02:19.120",{"_20":2842,"_90":2595,"_2596":2850},"00:02:27.200",{"_20":2852,"_90":266,"_267":2853,"_275":2867,"_277":278},"c44fe04a7477",[2854,2859,2862],{"_20":2855,"_90":271,"_272":2856,"_141":2858},"dcf87c20997d",[2857],"57dee42","We build infrastructure tools. So we have really big open source community and we also have enterprise version of our tools.",{"_20":2860,"_90":271,"_272":2861,"_141":2587},"128f23abafa7",[],{"_20":2863,"_90":271,"_272":2864,"_141":2866},"bcf9b2a96d97",[2865],"6335a00","And right now I'm in Mendocino on a vacation.",[2868,2870],{"_20":2857,"_90":2595,"_2596":2869},"00:02:30.240",{"_20":2865,"_90":2595,"_2596":2871},"00:02:37.340",{"_20":2873,"_90":266,"_267":2874,"_275":2888,"_277":278},"9fc1233078d9",[2875,2880,2883],{"_20":2876,"_90":271,"_272":2877,"_141":2879},"eb3754eb75ff",[2878],"0586e45","We just finished a big event two weeks ago. And I think Jessica explained DevRel pretty well.",{"_20":2881,"_90":271,"_272":2882,"_141":2587},"b7ffd5106469",[],{"_20":2884,"_90":271,"_272":2885,"_141":2887},"dba821cdb167",[2886],"097e94c","I mean that's how we approach it.",[2889,2891],{"_20":2878,"_90":2595,"_2596":2890},"00:02:41.340",{"_20":2886,"_90":2595,"_2596":2892},"00:02:46.720",{"_20":2894,"_90":266,"_267":2895,"_275":2917,"_277":278},"8afaa9c14800",[2896,2901,2904,2909,2912],{"_20":2897,"_90":271,"_272":2898,"_141":2900},"23af19ce2d79",[2899],"2af0f92","What's really cool at HashiCorp, we actually have a whole org that is dedicated to developer relations.",{"_20":2902,"_90":271,"_272":2903,"_141":2587},"7a985e06e4f3",[],{"_20":2905,"_90":271,"_272":2906,"_141":2908},"f0f48b81fa7f",[2907],"16227a7","And under that is my team, right?",{"_20":2910,"_90":271,"_272":2911,"_141":2587},"95e31d0c541d",[],{"_20":2913,"_90":271,"_272":2914,"_141":2916},"ac626e72ee4c",[2915],"161fd5f","We do the experiential marketing for a practitioner audience.",[2918,2920,2922],{"_20":2899,"_90":2595,"_2596":2919},"00:02:47.760",{"_20":2907,"_90":2595,"_2596":2921},"00:02:52.880",{"_20":2915,"_90":2595,"_2596":2923},"00:02:54.720",{"_20":2925,"_90":266,"_267":2926,"_275":2940,"_277":278},"a417df392a08",[2927,2932,2935],{"_20":2928,"_90":271,"_272":2929,"_141":2931},"c4554dcdb617",[2930],"6a8230f","We have the community team with the developer advocates, and then we have education, because really developer relations is all about content, education.",{"_20":2933,"_90":271,"_272":2934,"_141":2587},"38c3a40049e1",[],{"_20":2936,"_90":271,"_272":2937,"_141":2939},"000a538c641c",[2938],"76cd2ab","Yeah, and just helping our users learn how to use our products.",[2941,2943],{"_20":2930,"_90":2595,"_2596":2942},"00:02:57.840",{"_20":2938,"_90":2595,"_2596":2944},"00:03:06.960",{"_20":2946,"_90":266,"_267":2947,"_275":2964,"_277":278},"0f743f2a889b",[2948,2952,2956,2959],{"_20":2949,"_90":271,"_272":2950,"_141":2808},"3871f9d72be6",[2951,1149],"6e572c2",{"_20":2953,"_90":271,"_272":2954,"_141":2955},"7431690299c8",[2951]," Cool. Awesome. Thanks so much for dialing in from your vacation.",{"_20":2957,"_90":271,"_272":2958,"_141":2587},"d77d596872c9",[],{"_20":2960,"_90":271,"_272":2961,"_141":2963},"4175931dd5bb",[2962],"3117cba","I can't imagine a more relaxing thing to do on vacation than hang out with us.",[2965,2967],{"_20":2951,"_90":2595,"_2596":2966},"00:03:11.040",{"_20":2962,"_90":2595,"_2596":2968},"00:03:13.680",{"_20":2970,"_90":266,"_267":2971,"_275":2981,"_277":278},"f58b264ddae6",[2972,2977],{"_20":2973,"_90":271,"_272":2974,"_141":2976},"d26cbfd289e8",[2975,1149],"d09349d","Jana:",{"_20":2978,"_90":271,"_272":2979,"_141":2980},"5f8383fa8e65",[2975]," I'm not upset.",[2982],{"_20":2975,"_90":2595,"_2596":2983},"00:03:17.200",{"_20":2985,"_90":266,"_267":2986,"_275":2995,"_277":278},"708c60582e1e",[2987,2991],{"_20":2988,"_90":271,"_272":2989,"_141":2808},"ddde2f889fc0",[2990,1149],"1dafee2",{"_20":2992,"_90":271,"_272":2993,"_141":2994},"2b75bb2a943f",[2990]," Derric, how about you?",[2996],{"_20":2990,"_90":2595,"_2596":2997},"00:03:21.080",{"_20":2999,"_90":266,"_267":3000,"_275":3026,"_277":278},"249aa0163d9b",[3001,3006,3010,3013,3018,3021],{"_20":3002,"_90":271,"_272":3003,"_141":3005},"32ab60ced34d",[3004,1149],"1714196","Derric Gilling:",{"_20":3007,"_90":271,"_272":3008,"_141":3009},"c6cd2ac6952f",[3004]," Yeah, sure. Hi, my name is Derric and I'm the CEO of Moesif, an API analytics platform.",{"_20":3011,"_90":271,"_272":3012,"_141":2587},"82aa6966b316",[],{"_20":3014,"_90":271,"_272":3015,"_141":3017},"24dd15fbfd1a",[3016],"9b19bfa","We really help companies treat their APIs and products in themselves.",{"_20":3019,"_90":271,"_272":3020,"_141":2587},"9ac4d6cc85cc",[],{"_20":3022,"_90":271,"_272":3023,"_141":3025},"7bc33e18edec",[3024],"3f5c60b","Everything from guiding customers to getting that usage data.",[3027,3029,3031],{"_20":3004,"_90":2595,"_2596":3028},"00:03:22.840",{"_20":3016,"_90":2595,"_2596":3030},"00:03:28.680",{"_20":3024,"_90":2595,"_2596":3032},"00:03:33.000",{"_20":3034,"_90":266,"_267":3035,"_275":3049,"_277":278},"aa2da7ef5dae",[3036,3041,3044],{"_20":3037,"_90":271,"_272":3038,"_141":3040},"2d78779a13b2",[3039],"00d49c3","For us in terms of DevRel, we really see two big pieces.",{"_20":3042,"_90":271,"_272":3043,"_141":2587},"1854c98e237f",[],{"_20":3045,"_90":271,"_272":3046,"_141":3048},"d3d4d0aaef75",[3047],"654e0ee","One is education. I think that's really important in terms of helping our developers, whether it's around content to webinars to speaking at conferences.",[3050,3052],{"_20":3039,"_90":2595,"_2596":3051},"00:03:37.080",{"_20":3047,"_90":2595,"_2596":3053},"00:03:41.320",{"_20":3055,"_90":266,"_267":3056,"_275":3078,"_277":1727},"f77926c3cf01",[3057,3062,3065,3070,3073],{"_20":3058,"_90":271,"_272":3059,"_141":3061},"39a0f407c003",[3060],"453f6b6","The other big piece is authenticity.",{"_20":3063,"_90":271,"_272":3064,"_141":2587},"51b8477154b5",[],{"_20":3066,"_90":271,"_272":3067,"_141":3069},"b1cc89f1c645",[3068],"b90a085","And the reason why I believe in this so much is because we're not tied to other goals such as sales, which is commission-based.",{"_20":3071,"_90":271,"_272":3072,"_141":2587},"5c478cf192e2",[],{"_20":3074,"_90":271,"_272":3075,"_141":3077},"a07bac17b112",[3076],"eb8b300","DevRel is really there just to be that liaison between the community versus the engineering and product teams.",[3079,3081,3083],{"_20":3060,"_90":2595,"_2596":3080},"00:03:50.180",{"_20":3068,"_90":2595,"_2596":3082},"00:03:52.340",{"_20":3076,"_90":2595,"_2596":3084},"00:04:00.520",{"_20":3086,"_90":266,"_267":3087,"_275":3104,"_277":278},"5ca9e2b73db1",[3088,3092,3096,3099],{"_20":3089,"_90":271,"_272":3090,"_141":2808},"6a895966fb85",[3091,1149],"b450850",{"_20":3093,"_90":271,"_272":3094,"_141":3095},"b4c04282b96e",[3091]," Lots of juicy stuff here. Can't wait to unpack.",{"_20":3097,"_90":271,"_272":3098,"_141":2587},"de4f48da371c",[],{"_20":3100,"_90":271,"_272":3101,"_141":3103},"ca27b8d201b4",[3102],"a714196","And my name's Patrick. I'm a co-founder and CEO of Orbit.",[3105,3107],{"_20":3091,"_90":2595,"_2596":3106},"00:04:06.900",{"_20":3102,"_90":2595,"_2596":3108},"00:04:09.700",{"_20":3110,"_90":266,"_267":3111,"_275":3125,"_277":278},"8b18a8a774d3",[3112,3117,3120],{"_20":3113,"_90":271,"_272":3114,"_141":3116},"0f60e82ae2e0",[3115],"351b6e7","Orbit is a community experience platform that's focused heavily on developer communities.",{"_20":3118,"_90":271,"_272":3119,"_141":2587},"65ae3b84381d",[],{"_20":3121,"_90":271,"_272":3122,"_141":3124},"25a5bf565ec7",[3123],"d92b5ba","So happy to be talking with the crew today, as Orbit sits at the intersection of DevRel and community and lots of other exciting things.",[3126,3128],{"_20":3115,"_90":2595,"_2596":3127},"00:04:13.300",{"_20":3123,"_90":2595,"_2596":3129},"00:04:18.359",{"_20":3131,"_90":266,"_267":3132,"_275":3137,"_277":367},"620bdedf2c09",[3133],{"_20":3134,"_90":271,"_272":3135,"_141":3136},"2362b24d7873",[],"Rebuilding the Playbook Online",[],{"_20":3139,"_90":266,"_267":3140,"_275":3165,"_277":278},"e30fbc8c339e",[3141,3145,3149,3152,3157,3160],{"_20":3142,"_90":271,"_272":3143,"_141":2808},"cb917d56f8cb",[3144,1149],"c26e63a",{"_20":3146,"_90":271,"_272":3147,"_141":3148},"adbcfeb53326",[3144]," So I guess to kick us off, let's start broad and, in light of the changes over the past few months,",{"_20":3150,"_90":271,"_272":3151,"_141":2587},"287ae88e0c6e",[],{"_20":3153,"_90":271,"_272":3154,"_141":3156},"fbf242e43174",[3155],"6637b5c","how has the practice of DevRel changed given the context that you shared about your company?",{"_20":3158,"_90":271,"_272":3159,"_141":2587},"4d3ec6f6b8b5",[],{"_20":3161,"_90":271,"_272":3162,"_141":3164},"1f147394933e",[3163],"003c0b6","What's different now?",[3166,3168,3170],{"_20":3144,"_90":2595,"_2596":3167},"00:04:25.319",{"_20":3155,"_90":2595,"_2596":3169},"00:04:30.639",{"_20":3163,"_90":2595,"_2596":3171},"00:04:35.440",{"_20":3173,"_90":266,"_267":3174,"_275":3191,"_277":278},"ffbe820dadec",[3175,3179,3183,3186],{"_20":3176,"_90":271,"_272":3177,"_141":2976},"413001021260",[3178,1149],"75ca3a6",{"_20":3180,"_90":271,"_272":3181,"_141":3182},"96cb25ec2f50",[3178]," Where do we even start? Or who wants to start?",{"_20":3184,"_90":271,"_272":3185,"_141":2587},"2b2e16f0e13e",[],{"_20":3187,"_90":271,"_272":3188,"_141":3190},"4a6c89cf723b",[3189],"f5305fd","I mean, maybe I'll start.",[3192,3194],{"_20":3178,"_90":2595,"_2596":3193},"00:04:39.480",{"_20":3189,"_90":2595,"_2596":3195},"00:04:43.160",{"_20":3197,"_90":266,"_267":3198,"_275":3220,"_277":278},"19ebbf8d4ece",[3199,3204,3207,3212,3215],{"_20":3200,"_90":271,"_272":3201,"_141":3203},"99eb138529be",[3202],"1ddd10d","Yeah, I mean, it's interesting, right? DevRel.",{"_20":3205,"_90":271,"_272":3206,"_141":2587},"1883393226ee",[],{"_20":3208,"_90":271,"_272":3209,"_141":3211},"1b1a757fc7a2",[3210],"129925b","It's a collection of different activities, whether they're online, your learn platforms, forums, in-person, whether it's speaking at conferences, booth,",{"_20":3213,"_90":271,"_272":3214,"_141":2587},"6115da7b2a09",[],{"_20":3216,"_90":271,"_272":3217,"_141":3219},"24cab1cc5014",[3218],"a37c9e5","organizing meetups, things like that. And just now everything shifted, right?",[3221,3223,3225],{"_20":3202,"_90":2595,"_2596":3222},"00:04:44.440",{"_20":3210,"_90":2595,"_2596":3224},"00:04:47.340",{"_20":3218,"_90":2595,"_2596":3226},"00:04:57.400",{"_20":3228,"_90":266,"_267":3229,"_275":3243,"_277":278},"5f5bf3443ca9",[3230,3235,3238],{"_20":3231,"_90":271,"_272":3232,"_141":3234},"4ac4f6c56042",[3233],"01a2893","In February and March, we had to kind of redo all of our DevRel plans and shift everything to the online, right?",{"_20":3236,"_90":271,"_272":3237,"_141":2587},"83d0f59e07d9",[],{"_20":3239,"_90":271,"_272":3240,"_141":3242},"5c85dba83a42",[3241],"3f6f4f0","And we have to really think about, how do you make these online experiences engaging, interesting, and still, because we still have our goals to hit.",[3244,3246],{"_20":3233,"_90":2595,"_2596":3245},"00:05:01.800",{"_20":3241,"_90":2595,"_2596":3247},"00:05:09.300",{"_20":3249,"_90":266,"_267":3250,"_275":3276,"_277":278},"b57ba23a4891",[3251,3256,3260,3263,3268,3271],{"_20":3252,"_90":271,"_272":3253,"_141":3255},"b25a72504343",[3254,1149],"6f462ef","Jessica:",{"_20":3257,"_90":271,"_272":3258,"_141":3259},"da8960785eb4",[3254]," Fun challenge. For us, for things changing, the events was just for our teams just a portion.",{"_20":3261,"_90":271,"_272":3262,"_141":2587},"c118b59d1823",[],{"_20":3264,"_90":271,"_272":3265,"_141":3267},"a158b3bb37d5",[3266],"d6a81ec","As a smaller team, we don't have the resources that Hashi does.",{"_20":3269,"_90":271,"_272":3270,"_141":2587},"52d605fb667b",[],{"_20":3272,"_90":271,"_272":3273,"_141":3275},"a883a261052a",[3274],"3eaa574","So we have each advocate focusing on a little bit of what their focus areas was.",[3277,3279,3281],{"_20":3254,"_90":2595,"_2596":3278},"00:05:16.780",{"_20":3266,"_90":2595,"_2596":3280},"00:05:24.220",{"_20":3274,"_90":2595,"_2596":3282},"00:05:30.020",{"_20":3284,"_90":266,"_267":3285,"_275":3307,"_277":278},"e5d7f9f41229",[3286,3291,3294,3299,3302],{"_20":3287,"_90":271,"_272":3288,"_141":3290},"813d1d43ffcd",[3289],"d1e074a","So we just had a portion that was the in-person events, shifted obviously.",{"_20":3292,"_90":271,"_272":3293,"_141":2587},"d41381f97914",[],{"_20":3295,"_90":271,"_272":3296,"_141":3298},"41625579416f",[3297],"99af35d","And everything I think was",{"_20":3300,"_90":271,"_272":3301,"_141":2587},"2e9db57e3e7c",[],{"_20":3303,"_90":271,"_272":3304,"_141":3306},"012f371d4ca7",[3305],"b9142a9","very jarring at the very beginning of the pandemic, but as far as transitioning to more of the virtual events, it was a nice opportunity for us to go attend those",[3308,3310,3312],{"_20":3289,"_90":2595,"_2596":3309},"00:05:36.139",{"_20":3297,"_90":2595,"_2596":3311},"00:05:41.419",{"_20":3305,"_90":2595,"_2596":3313},"00:05:46.400",{"_20":3315,"_90":266,"_267":3316,"_275":3330,"_277":278},"148e90e443cb",[3317,3322,3325],{"_20":3318,"_90":271,"_272":3319,"_141":3321},"5f074b85f78b",[3320],"2244044","and actually helped some of our advocates that aren't able to travel as much participate and be engaged in those types of events and send proposals,",{"_20":3323,"_90":271,"_272":3324,"_141":2587},"ebf68e490743",[],{"_20":3326,"_90":271,"_272":3327,"_141":3329},"1ee9a8664a1b",[3328],"d3ce93f","because they could actually go speak at that event because it was online versus in person.",[3331,3333],{"_20":3320,"_90":2595,"_2596":3332},"00:05:55.080",{"_20":3328,"_90":2595,"_2596":3334},"00:06:03.320",{"_20":3336,"_90":266,"_267":3337,"_275":3359,"_277":278},"0096b6d8e881",[3338,3343,3346,3351,3354],{"_20":3339,"_90":271,"_272":3340,"_141":3342},"215681b8ef71",[3341],"412c9e1","So we saw a mix of some people that obviously did a downturn for the first month or so when everything first started.",{"_20":3344,"_90":271,"_272":3345,"_141":2587},"812dd578fe54",[],{"_20":3347,"_90":271,"_272":3348,"_141":3350},"2859ee7fef62",[3349],"1a54cc5","And then we saw an uptick of people that were actually able to go submit a talk and speak at an event that couldn't travel before.",{"_20":3352,"_90":271,"_272":3353,"_141":2587},"7873399260e7",[],{"_20":3355,"_90":271,"_272":3356,"_141":3358},"6844c558c72c",[3357],"1c34a77","So it was a percentage change, but it wasn't a big strategy change.",[3360,3362,3364],{"_20":3341,"_90":2595,"_2596":3361},"00:06:07.720",{"_20":3349,"_90":2595,"_2596":3363},"00:06:16.940",{"_20":3357,"_90":2595,"_2596":3365},"00:06:23.660",{"_20":3367,"_90":266,"_267":3368,"_275":3394,"_277":278},"1282559f68e1",[3369,3374,3378,3381,3386,3389],{"_20":3370,"_90":271,"_272":3371,"_141":3373},"6ec991602047",[3372,1149],"b5cefdd","Derric:",{"_20":3375,"_90":271,"_272":3376,"_141":3377},"952d40164929",[3372]," Yeah, and just to add to that, I mean the educational piece is always there when it comes to DevRel.",{"_20":3379,"_90":271,"_272":3380,"_141":2587},"70436522782c",[],{"_20":3382,"_90":271,"_272":3383,"_141":3385},"ee42f9ad1a16",[3384],"654a0e4","But the way that you talk about that stuff before, you have to mobilize the entire team, everyone from sales to marketing to",{"_20":3387,"_90":271,"_272":3388,"_141":2587},"aaacc84cb7eb",[],{"_20":3390,"_90":271,"_272":3391,"_141":3393},"4c1aa38c59d0",[3392],"7fe80b3","anyone else that needs to do event planning for a large event like that.",[3395,3397,3399],{"_20":3372,"_90":2595,"_2596":3396},"00:06:29.000",{"_20":3384,"_90":2595,"_2596":3398},"00:06:34.539",{"_20":3392,"_90":2595,"_2596":3400},"00:06:42.980",{"_20":3402,"_90":266,"_267":3403,"_275":3425,"_277":278},"f69e3d850485",[3404,3409,3412,3417,3420],{"_20":3405,"_90":271,"_272":3406,"_141":3408},"ccf82f452e20",[3407],"927bce1","Now we're focused on micro events where it might be just one or two people and that's it.",{"_20":3410,"_90":271,"_272":3411,"_141":2587},"f4ba356fd8b3",[],{"_20":3413,"_90":271,"_272":3414,"_141":3416},"cac4351c8080",[3415],"dfe18ec","That is playing their event independently",{"_20":3418,"_90":271,"_272":3419,"_141":2587},"e29977936287",[],{"_20":3421,"_90":271,"_272":3422,"_141":3424},"fc8a58105521",[3423],"2ae441e","and get to actually create more of a relationship with those folks that are on that webinar or that podcast or whatnot.",[3426,3428,3430],{"_20":3407,"_90":2595,"_2596":3427},"00:06:46.580",{"_20":3415,"_90":2595,"_2596":3429},"00:06:51.620",{"_20":3423,"_90":2595,"_2596":3431},"00:06:54.740",{"_20":3433,"_90":266,"_267":3434,"_275":3451,"_277":278},"6e80355d01f3",[3435,3439,3443,3446],{"_20":3436,"_90":271,"_272":3437,"_141":2808},"10aab632efda",[3438,1149],"a861a13",{"_20":3440,"_90":271,"_272":3441,"_141":3442},"681cf7a2d4cd",[3438]," Yeah, great points. So thinking about the education piece, it seems like previously for a lot of companies, the in-person workshop was a big part of the educational effort.",{"_20":3444,"_90":271,"_272":3445,"_141":2587},"c20bea92c1bc",[],{"_20":3447,"_90":271,"_272":3448,"_141":3450},"05cfd02d385e",[3449],"03a73f1","Has that changed the ability to create meaningful connection and educate people in an online setting? How is that different now than it was in a very in-person world?",[3452,3454],{"_20":3438,"_90":2595,"_2596":3453},"00:07:03.900",{"_20":3449,"_90":2595,"_2596":3455},"00:07:15.139",{"_20":3457,"_90":266,"_267":3458,"_275":3475,"_277":278},"5ccec92e4af0",[3459,3463,3467,3470],{"_20":3460,"_90":271,"_272":3461,"_141":2976},"ad425d8703bf",[3462,1149],"52ee38f",{"_20":3464,"_90":271,"_272":3465,"_141":3466},"821fa75ffd36",[3462]," Even before the pandemic hit, we're really building out our learn platform because the in-person trainings, they don't scale, right?",{"_20":3468,"_90":271,"_272":3469,"_141":2587},"9a7e26e1ad49",[],{"_20":3471,"_90":271,"_272":3472,"_141":3474},"11e7ff11eb67",[3473],"4124bbf","We would have training day at our conferences or workshops.",[3476,3478],{"_20":3462,"_90":2595,"_2596":3477},"00:07:26.340",{"_20":3473,"_90":2595,"_2596":3479},"00:07:33.540",{"_20":3481,"_90":266,"_267":3482,"_275":3496,"_277":1727},"55db3962bfd4",[3483,3488,3491],{"_20":3484,"_90":271,"_272":3485,"_141":3487},"7d9fa36c0665",[3486],"1536146","But you could have max 25 to 30 students and we only have so many trainers, versus building out a learn platform that thousands of people can go through and go through the different modules.",{"_20":3489,"_90":271,"_272":3490,"_141":2587},"8ad4b9edc1ec",[],{"_20":3492,"_90":271,"_272":3493,"_141":3495},"ea29257d7e12",[3494],"7ab4e77","So yeah, a hybrid is great.",[3497,3499],{"_20":3486,"_90":2595,"_2596":3498},"00:07:38.120",{"_20":3494,"_90":2595,"_2596":3500},"00:07:48.759",{"_20":3502,"_90":266,"_267":3503,"_275":3520,"_277":278},"bf41d8f90076",[3504,3508,3512,3515],{"_20":3505,"_90":271,"_272":3506,"_141":3255},"204eb1524476",[3507,1149],"981d2d9",{"_20":3509,"_90":271,"_272":3510,"_141":3511},"debdb3de1063",[3507]," Yeah, I was gonna say, echoing what Jana said, for us the education piece, we didn't really use events as an education point.",{"_20":3513,"_90":271,"_272":3514,"_141":2587},"47d6562a567e",[],{"_20":3516,"_90":271,"_272":3517,"_141":3519},"1735d203d325",[3518],"6db44f3","We had a workshop that the developer relations team was in charge of for our big event, but that was just one event through the whole year.",[3521,3523],{"_20":3507,"_90":2595,"_2596":3522},"00:07:52.699",{"_20":3518,"_90":2595,"_2596":3524},"00:08:00.220",{"_20":3526,"_90":266,"_267":3527,"_275":3541,"_277":278},"7578fc81eb49",[3528,3533,3536],{"_20":3529,"_90":271,"_272":3530,"_141":3532},"1333f1114864",[3531],"d72002e","So for us our education is a lot more with online content through tutorials, demos, and written content.",{"_20":3534,"_90":271,"_272":3535,"_141":2587},"2b080c96c704",[],{"_20":3537,"_90":271,"_272":3538,"_141":3540},"3d61c805e605",[3539],"52ebb1e","It scales much better and it lives a lot better over time.",[3542,3544],{"_20":3531,"_90":2595,"_2596":3543},"00:08:10.940",{"_20":3539,"_90":2595,"_2596":3545},"00:08:17.980",{"_20":3547,"_90":266,"_267":3548,"_275":3562,"_277":278},"cb532b09cc16",[3549,3554,3557],{"_20":3550,"_90":271,"_272":3551,"_141":3553},"3ff2cabdd1a8",[3552],"cea66c1","So we're trying to focus in on saying, hey, this is the piece of content so that you can see",{"_20":3555,"_90":271,"_272":3556,"_141":2587},"15c655c1ca08",[],{"_20":3558,"_90":271,"_272":3559,"_141":3561},"724003368a1b",[3560],"d50b70a","you'll see that that lives better over time, whether that be a blog, technical documentation, or tutorial.",[3563,3565],{"_20":3552,"_90":2595,"_2596":3564},"00:08:21.980",{"_20":3560,"_90":2595,"_2596":3566},"00:08:28.480",{"_20":3568,"_90":266,"_267":3569,"_275":3591,"_277":278},"3a6f86331e41",[3570,3575,3578,3583,3586],{"_20":3571,"_90":271,"_272":3572,"_141":3574},"7b7258245db8",[3573],"e2d9a7a","So our team actually was working on type of work called Guides, which is like our learning platform, and we were working on that in Q1 and we launched that in Q2, which is really exciting, because that's",{"_20":3576,"_90":271,"_272":3577,"_141":2587},"b44cd2fc804c",[],{"_20":3579,"_90":271,"_272":3580,"_141":3582},"c2e0b7136177",[3581],"00a18d6","one of those first pieces that we're working and engaging and helping our community learn and engage, and that's through",{"_20":3584,"_90":271,"_272":3585,"_141":2587},"181391757a00",[],{"_20":3587,"_90":271,"_272":3588,"_141":3590},"65ac850866e5",[3589],"b79417a","best practice of how you use feature flags in general, and then tutorials, so it's a blend, that one, within our documentation side.",[3592,3594,3596],{"_20":3573,"_90":2595,"_2596":3593},"00:08:34.800",{"_20":3581,"_90":2595,"_2596":3595},"00:08:46.040",{"_20":3589,"_90":2595,"_2596":3597},"00:08:53.880",{"_20":3599,"_90":266,"_267":3600,"_275":3617,"_277":278},"2dc48553fae9",[3601,3605,3609,3612],{"_20":3602,"_90":271,"_272":3603,"_141":3373},"91899dc052b2",[3604,1149],"3d501a6",{"_20":3606,"_90":271,"_272":3607,"_141":3608},"99fe8e10d71d",[3604]," Yeah, and when it comes to these educational pieces, if you think about an event, you usually only have maybe a couple talks that you're able to do.",{"_20":3610,"_90":271,"_272":3611,"_141":2587},"3ea723a009c5",[],{"_20":3613,"_90":271,"_272":3614,"_141":3616},"508263b267b2",[3615],"23a5a8c","So it might be a little bit higher level, a little bit broad.",[3618,3620],{"_20":3604,"_90":2595,"_2596":3619},"00:09:02.680",{"_20":3615,"_90":2595,"_2596":3621},"00:09:09.560",{"_20":3623,"_90":266,"_267":3624,"_275":3646,"_277":278},"fd126e527b77",[3625,3630,3633,3638,3641],{"_20":3626,"_90":271,"_272":3627,"_141":3629},"6d9156845075",[3628],"781397c","When you start creating stuff that's asynchronous, someone that can take a look at your piece of content offline on their own time, you can actually be really targeted.",{"_20":3631,"_90":271,"_272":3632,"_141":2587},"e96d7322cbbb",[],{"_20":3634,"_90":271,"_272":3635,"_141":3637},"72cf569933f3",[3636],"d1e044f","You can have like a whole story behind this piece of content, and then this piece of content can feed into the next piece of content and create that whole story behind it, which is a little bit different than what we've seen from in-person",{"_20":3639,"_90":271,"_272":3640,"_141":2587},"2981d17291b7",[],{"_20":3642,"_90":271,"_272":3643,"_141":3645},"ff3f1dc9479d",[3644],"837c094","events.",[3647,3649,3651],{"_20":3628,"_90":2595,"_2596":3648},"00:09:12.339",{"_20":3636,"_90":2595,"_2596":3650},"00:09:21.300",{"_20":3644,"_90":2595,"_2596":3652},"00:09:32.899",{"_20":3654,"_90":266,"_267":3655,"_275":3672,"_277":278},"b4399a59358a",[3656,3660,3664,3667],{"_20":3657,"_90":271,"_272":3658,"_141":3255},"0041415e3907",[3659,1149],"04e6ef6",{"_20":3661,"_90":271,"_272":3662,"_141":3663},"7b5e3e04b1db",[3659]," Yeah, if I could add on to that, which brings up a really good point for this kind of building that story, having written content and having the demos.",{"_20":3665,"_90":271,"_272":3666,"_141":2587},"88eef57a784d",[],{"_20":3668,"_90":271,"_272":3669,"_141":3671},"704072b67e6a",[3670],"2e72d4a","That increases our scope to talk with a lot more people, right?",[3673,3675],{"_20":3659,"_90":2595,"_2596":3674},"00:09:34.000",{"_20":3670,"_90":2595,"_2596":3676},"00:09:45.520",{"_20":3678,"_90":266,"_267":3679,"_275":3693,"_277":278},"c54a37fd0e6f",[3680,3685,3688],{"_20":3681,"_90":271,"_272":3682,"_141":3684},"f5cb85a44c51",[3683],"aec3a09","The diversity aspect. So someone that wouldn't have a chance to go to an event, or even from a language perspective, they can translate that",{"_20":3686,"_90":271,"_272":3687,"_141":2587},"0baf0abbbeeb",[],{"_20":3689,"_90":271,"_272":3690,"_141":3692},"c8e93c4a2e10",[3691],"cc85e9f","may not be the best, but they can run it through Google Translate, or if your company has the ability to put those in different languages, that's a lot easier to digest, and from an education point and having people understand it and go through different",[3694,3696],{"_20":3683,"_90":2595,"_2596":3695},"00:09:49.120",{"_20":3691,"_90":2595,"_2596":3697},"00:09:58.140",{"_20":3699,"_90":266,"_267":3700,"_275":3722,"_277":278},"6121385fc949",[3701,3706,3709,3714,3717],{"_20":3702,"_90":271,"_272":3703,"_141":3705},"b5606e4f5f38",[3704],"56f1e9c","series of data on their own time and at their own pace, rather than being in a workshop and trying to catch up with the instructor, feeling maybe behind because they got stuck in some debugging area, or maybe their",{"_20":3707,"_90":271,"_272":3708,"_141":2587},"2fc9e5666bfa",[],{"_20":3710,"_90":271,"_272":3711,"_141":3713},"05d89783eb3b",[3712],"ac854d2","computer wasn't set up and it",{"_20":3715,"_90":271,"_272":3716,"_141":2587},"3bd754dcef66",[],{"_20":3718,"_90":271,"_272":3719,"_141":3721},"f03619dc1fa5",[3720],"b4933c1","could be like a really high anxious point. And so having content in a non in-person type like an event makes it a lot more digestible and I think a little more accessible.",[3723,3725,3727],{"_20":3704,"_90":2595,"_2596":3724},"00:10:09.620",{"_20":3712,"_90":2595,"_2596":3726},"00:10:21.520",{"_20":3720,"_90":2595,"_2596":3728},"00:10:22.960",{"_20":3730,"_90":266,"_267":3731,"_275":3748,"_277":278},"1b42289d016c",[3732,3736,3740,3743],{"_20":3733,"_90":271,"_272":3734,"_141":3373},"b6234e741e81",[3735,1149],"c9d122b",{"_20":3737,"_90":271,"_272":3738,"_141":3739},"41a1b930357e",[3735]," And just not wider in terms of audience. Now you're targeting a global audience, but also different social economic backgrounds, right.",{"_20":3741,"_90":271,"_272":3742,"_141":2587},"f640aee141d4",[],{"_20":3744,"_90":271,"_272":3745,"_141":3747},"581a8eb81811",[3746],"66a7576","Some of these events are pretty expensive.",[3749,3751],{"_20":3735,"_90":2595,"_2596":3750},"00:10:34.180",{"_20":3746,"_90":2595,"_2596":3752},"00:10:41.600",{"_20":3754,"_90":266,"_267":3755,"_275":3777,"_277":278},"81aeaf96cb47",[3756,3761,3764,3769,3772],{"_20":3757,"_90":271,"_272":3758,"_141":3760},"afee4127c0ef",[3759],"4372b53","If you go to AWS, you had to fly there, attend.",{"_20":3762,"_90":271,"_272":3763,"_141":2587},"31968ad93515",[],{"_20":3765,"_90":271,"_272":3766,"_141":3768},"63ae2fa08469",[3767],"52efeab","The tickets themselves are not cheap.",{"_20":3770,"_90":271,"_272":3771,"_141":2587},"e7d9d3489610",[],{"_20":3773,"_90":271,"_272":3774,"_141":3776},"4ee7f23826fc",[3775],"73f040c","And now you're able to reach an audience that could be really anywhere in the world and has an interest in learning your technology or trying something new.",[3778,3780,3782],{"_20":3759,"_90":2595,"_2596":3779},"00:10:43.760",{"_20":3767,"_90":2595,"_2596":3781},"00:10:46.800",{"_20":3775,"_90":2595,"_2596":3783},"00:10:48.560",{"_20":3785,"_90":266,"_267":3786,"_275":3803,"_277":278},"62da51fe17b0",[3787,3791,3795,3798],{"_20":3788,"_90":271,"_272":3789,"_141":2976},"a78ffaa89338",[3790,1149],"f212cf6",{"_20":3792,"_90":271,"_272":3793,"_141":3794},"fe92e215613a",[3790]," Yeah, I love that point. So we converted our in-person event, our European event, and we were expecting about a thousand people, and yet we had 8,500 people register from 105",{"_20":3796,"_90":271,"_272":3797,"_141":2587},"beff96fea14b",[],{"_20":3799,"_90":271,"_272":3800,"_141":3802},"f5dec7487401",[3801],"8096d62","different countries. So all of a sudden, when you take this in-person event that is really expensive to organize, right.",[3804,3806],{"_20":3790,"_90":2595,"_2596":3805},"00:10:57.980",{"_20":3801,"_90":2595,"_2596":3807},"00:11:09.839",{"_20":3809,"_90":266,"_267":3810,"_275":3824,"_277":1727},"be12ddd2fcd7",[3811,3816,3819],{"_20":3812,"_90":271,"_272":3813,"_141":3815},"9f884d6f5917",[3814],"a1fcdd4","And you're flying your employees out, your flying speakers out, to this like digital event, and it just becomes accessible to more people around the world.",{"_20":3817,"_90":271,"_272":3818,"_141":2587},"00d31cb3b874",[],{"_20":3820,"_90":271,"_272":3821,"_141":3823},"d28aa72155cb",[3822],"d36f7c0","It's a beautiful thing to discover.",[3825,3827],{"_20":3814,"_90":2595,"_2596":3826},"00:11:16.800",{"_20":3822,"_90":2595,"_2596":3828},"00:11:26.880",{"_20":3830,"_90":266,"_267":3831,"_275":3848,"_277":278},"13ba88fd7622",[3832,3836,3840,3843],{"_20":3833,"_90":271,"_272":3834,"_141":3255},"cd43faad3619",[3835,1149],"1f3e5bf",{"_20":3837,"_90":271,"_272":3838,"_141":3839},"cc9398310b92",[3835]," Yeah, and not to mention the people that are working full-time jobs during the day and then that are learning things at night.",{"_20":3841,"_90":271,"_272":3842,"_141":2587},"46ffa0decb8f",[],{"_20":3844,"_90":271,"_272":3845,"_141":3847},"8ccd2db91508",[3846],"f430fb0","And so that really goes back to that education piece, which I think is so core to developer relations, and making sure that you're not focusing on relying on your event exclusively for that portion.",[3849,3851],{"_20":3835,"_90":2595,"_2596":3850},"00:11:29.560",{"_20":3846,"_90":2595,"_2596":3852},"00:11:36.440",{"_20":3854,"_90":266,"_267":3855,"_275":3872,"_277":278},"dbcc9f1bc0fa",[3856,3860,3864,3867],{"_20":3857,"_90":271,"_272":3858,"_141":2976},"4f99f25c5c67",[3859,1149],"ded8d89",{"_20":3861,"_90":271,"_272":3862,"_141":3863},"312879626a61",[3859]," I actually think after this, I mean, again, it's so unfortunate what's happening in the world, but this shift, right, to really, how do you build these digital experiences, improve your digital experiences, whether it's like across your",{"_20":3865,"_90":271,"_272":3866,"_141":2587},"17f7c107b811",[],{"_20":3868,"_90":271,"_272":3869,"_141":3871},"3aec7fed7a60",[3870],"1423137","learn, education, forum, whatever you do, it's been such a great shift, right?",[3873,3875],{"_20":3859,"_90":2595,"_2596":3874},"00:11:46.820",{"_20":3870,"_90":2595,"_2596":3876},"00:11:58.060",{"_20":3878,"_90":266,"_267":3879,"_275":3909,"_277":278},"ce1145325d61",[3880,3885,3888,3893,3896,3901,3904],{"_20":3881,"_90":271,"_272":3882,"_141":3884},"c142c142d947",[3883],"6a863c0","I think we will always have, at least for our conferences, always have like a really built out digital component.",{"_20":3886,"_90":271,"_272":3887,"_141":2587},"8571aa01936e",[],{"_20":3889,"_90":271,"_272":3890,"_141":3892},"c37aa59bccbd",[3891],"9cfc210","'Cause yeah, I mean, so many things from like the content we produce. We had about 23",{"_20":3894,"_90":271,"_272":3895,"_141":2587},"1c893a5fc14b",[],{"_20":3897,"_90":271,"_272":3898,"_141":3900},"ea9fa3212767",[3899],"b571bd7","sessions and we had sent everyone speaker kits and now we have these really highly produced videos, right, of our customers speaking, of our ambassadors speaking.",{"_20":3902,"_90":271,"_272":3903,"_141":2587},"cdfc587c27f5",[],{"_20":3905,"_90":271,"_272":3906,"_141":3908},"f9fbb0ad04b0",[3907],"4b8dfc9","It's on our YouTube, it's on our resource page, and that just extends the reach of the conference so much farther.",[3910,3912,3914,3916],{"_20":3883,"_90":2595,"_2596":3911},"00:12:02.060",{"_20":3891,"_90":2595,"_2596":3913},"00:12:08.300",{"_20":3899,"_90":2595,"_2596":3915},"00:12:13.940",{"_20":3907,"_90":2595,"_2596":3917},"00:12:22.700",{"_20":3919,"_90":266,"_267":3920,"_275":3925,"_277":367},"d551c159a313",[3921],{"_20":3922,"_90":271,"_272":3923,"_141":3924},"fee4ebf5d730",[],"What Community Actually Means",[],{"_20":3927,"_90":266,"_267":3928,"_275":3953,"_277":278},"1bf073c480b2",[3929,3933,3937,3940,3945,3948],{"_20":3930,"_90":271,"_272":3931,"_141":2808},"69f0e90cd441",[3932,1149],"731b742",{"_20":3934,"_90":271,"_272":3935,"_141":3936},"ed8ada8622fd",[3932]," So I'm interested, it seems like the ability to scale educational content and training materials is sort of unparalleled online versus offline.",{"_20":3938,"_90":271,"_272":3939,"_141":2587},"f4179842d7a3",[],{"_20":3941,"_90":271,"_272":3942,"_141":3944},"808eab39bdc4",[3943],"cd293bf","What does that mean for the community aspect of DevRel, if you think about sort of code, content, community as kind of some of the three big buckets that DevRel folks think about?",{"_20":3946,"_90":271,"_272":3947,"_141":2587},"9bc0b9b0f720",[],{"_20":3949,"_90":271,"_272":3950,"_141":3952},"1c999b5df516",[3951],"4956ac1","Asynchronous education is super effective, but are we losing anything in terms of community by a shift to purely online?",[3954,3956,3958],{"_20":3932,"_90":2595,"_2596":3955},"00:12:28.060",{"_20":3943,"_90":2595,"_2596":3957},"00:12:37.120",{"_20":3951,"_90":2595,"_2596":3959},"00:12:47.940",{"_20":3961,"_90":266,"_267":3962,"_275":3979,"_277":278},"2dd79e738478",[3963,3967,3971,3974],{"_20":3964,"_90":271,"_272":3965,"_141":3255},"1e17e735422d",[3966,1149],"cbf0ec8",{"_20":3968,"_90":271,"_272":3969,"_141":3970},"6b1f21f61c6b",[3966]," I can take that one if you don't mind kicking that off.",{"_20":3972,"_90":271,"_272":3973,"_141":2587},"b6d7e7febde4",[],{"_20":3975,"_90":271,"_272":3976,"_141":3978},"30f19f6d5d34",[3977],"c343647","I think for community, it's something that we have to make sure that we distinguish, like community",[3980,3982],{"_20":3966,"_90":2595,"_2596":3981},"00:12:56.340",{"_20":3977,"_90":2595,"_2596":3983},"00:12:58.660",{"_20":3985,"_90":266,"_267":3986,"_275":4008,"_277":278},"66436d87c60b",[3987,3992,3995,4000,4003],{"_20":3988,"_90":271,"_272":3989,"_141":3991},"8fd22504005e",[3990],"f093700","it is not the same as in-person things. Like, we have community that's online, and through that, if you think about what, ten, fifteen years ago, when we had these. No,",{"_20":3993,"_90":271,"_272":3994,"_141":2587},"6d4136cea4ef",[],{"_20":3996,"_90":271,"_272":3997,"_141":3999},"12d4b224599a",[3998],"5772cc7","more than ten, fifteen years ago.",{"_20":4001,"_90":271,"_272":4002,"_141":2587},"9ef6d9103676",[],{"_20":4004,"_90":271,"_272":4005,"_141":4007},"78e793184665",[4006],"768d881","I'm getting old. Long time ago when the internet first came out, we had the IRC, like those chat rooms that people were coming in there and talking and finding",[4009,4011,4013],{"_20":3990,"_90":2595,"_2596":4010},"00:13:06.300",{"_20":3998,"_90":2595,"_2596":4012},"00:13:18.279",{"_20":4006,"_90":2595,"_2596":4014},"00:13:19.480",{"_20":4016,"_90":266,"_267":4017,"_275":4031,"_277":278},"76f9250dda9a",[4018,4023,4026],{"_20":4019,"_90":271,"_272":4020,"_141":4022},"4d33194e61d6",[4021],"d46f88b","their community. Someone brought it up, like Napster. Good example.",{"_20":4024,"_90":271,"_272":4025,"_141":2587},"b3f6b0203dab",[],{"_20":4027,"_90":271,"_272":4028,"_141":4030},"02fca4e7a4b6",[4029],"7cc21db","There was a channel, there's a whole community that was created around sharing music because they couldn't afford to do the CDs and, granted, it was illegal, and all those things.",[4032,4034],{"_20":4021,"_90":2595,"_2596":4033},"00:13:31.560",{"_20":4029,"_90":2595,"_2596":4035},"00:13:35.540",{"_20":4037,"_90":266,"_267":4038,"_275":4060,"_277":278},"ab00497ea549",[4039,4044,4047,4052,4055],{"_20":4040,"_90":271,"_272":4041,"_141":4043},"bfe0fa88b291",[4042],"801a9d2","But the community was there, and so that was through more things than just events, and so I think it's really",{"_20":4045,"_90":271,"_272":4046,"_141":2587},"c724f740123c",[],{"_20":4048,"_90":271,"_272":4049,"_141":4051},"8eb4b7977c81",[4050],"40d6dd4","important to not convolute those. And you've got great tools like Discourse that you can have your own community and sharing information and answering those questions, that makes it really safe within your community, or",{"_20":4053,"_90":271,"_272":4054,"_141":2587},"7053c6e9bafe",[],{"_20":4056,"_90":271,"_272":4057,"_141":4059},"479a36cec558",[4058],"f573a26","Discord for alternative Slack.",[4061,4063,4065],{"_20":4042,"_90":2595,"_2596":4062},"00:13:44.020",{"_20":4050,"_90":2595,"_2596":4064},"00:13:51.440",{"_20":4058,"_90":2595,"_2596":4066},"00:14:03.500",{"_20":4068,"_90":266,"_267":4069,"_275":4075,"_277":278},"bc51670c0234",[4070],{"_20":4071,"_90":271,"_272":4072,"_141":4074},"0a6f832142a3",[4073],"5b1f33e","And so I think that there's so many portions of the community.",[4076],{"_20":4073,"_90":2595,"_2596":4077},"00:14:06.540",{"_20":4079,"_90":266,"_267":4080,"_275":4094,"_277":1727},"8613008241c8",[4081,4086,4089],{"_20":4082,"_90":271,"_272":4083,"_141":4085},"9da067510703",[4084],"2add3af","So with these events that we're seeing in a virtual manner, it's still part of your community, but it's not the whole part of the community.",{"_20":4087,"_90":271,"_272":4088,"_141":2587},"8fec0129ab64",[],{"_20":4090,"_90":271,"_272":4091,"_141":4093},"417c7efcd011",[4092],"f8f752f","I think that those things aren't necessarily suffering, they're just changing.",[4095,4097],{"_20":4084,"_90":2595,"_2596":4096},"00:14:09.180",{"_20":4092,"_90":2595,"_2596":4098},"00:14:16.600",{"_20":4100,"_90":266,"_267":4101,"_275":4126,"_277":278},"e8580673dc08",[4102,4106,4110,4113,4118,4121],{"_20":4103,"_90":271,"_272":4104,"_141":2976},"5bf9300c2ce8",[4105,1149],"e5d4dc8",{"_20":4107,"_90":271,"_272":4108,"_141":4109},"aed01d9a0833",[4105]," Yeah, so we've of course been building online communities since the 70s, right?",{"_20":4111,"_90":271,"_272":4112,"_141":2587},"623225517793",[],{"_20":4114,"_90":271,"_272":4115,"_141":4117},"3d6bbe8d5742",[4116],"66c6a77","There's been different versions of it, which looks different now.",{"_20":4119,"_90":271,"_272":4120,"_141":2587},"7c2d30f1b3ed",[],{"_20":4122,"_90":271,"_272":4123,"_141":4125},"446ae023bfde",[4124],"9815940","But there's an aspect of community, right?",[4127,4129,4131],{"_20":4105,"_90":2595,"_2596":4128},"00:14:21.339",{"_20":4116,"_90":2595,"_2596":4130},"00:14:25.500",{"_20":4124,"_90":2595,"_2596":4132},"00:14:29.579",{"_20":4134,"_90":266,"_267":4135,"_275":4149,"_277":278},"d419bc81b7b0",[4136,4141,4144],{"_20":4137,"_90":271,"_272":4138,"_141":4140},"b31375bce4f4",[4139],"9344a05","Those in-person connections that I do think are missing, and it's hard, right?",{"_20":4142,"_90":271,"_272":4143,"_141":2587},"bbf1ecd713a8",[],{"_20":4145,"_90":271,"_272":4146,"_141":4148},"c7e3ce0eb3f7",[4147],"903f513","It's hard. Like, I wish we were all sitting in a room together, right, with the attendees.",[4150,4152],{"_20":4139,"_90":2595,"_2596":4151},"00:14:32.600",{"_20":4147,"_90":2595,"_2596":4153},"00:14:38.440",{"_20":4155,"_90":266,"_267":4156,"_275":4170,"_277":278},"79371edf496e",[4157,4162,4165],{"_20":4158,"_90":271,"_272":4159,"_141":4161},"9513922237a7",[4160],"dafa474","Like, there's those connections. So I do believe at some point people will want in person to come back, and I haven't quite figured out how to really get those",{"_20":4163,"_90":271,"_272":4164,"_141":2587},"5dad17f1860a",[],{"_20":4166,"_90":271,"_272":4167,"_141":4169},"3da523165934",[4168],"f499a26","connections in a digital way that you get in person.",[4171,4173],{"_20":4160,"_90":2595,"_2596":4172},"00:14:42.680",{"_20":4168,"_90":2595,"_2596":4174},"00:14:54.660",{"_20":4176,"_90":266,"_267":4177,"_275":4186,"_277":278},"55b379dbedee",[4178,4182],{"_20":4179,"_90":271,"_272":4180,"_141":3373},"879c0a7168af",[4181,1149],"c21c951",{"_20":4183,"_90":271,"_272":4184,"_141":4185},"b1757c764603",[4181]," Besides the Zoom happy hours.",[4187],{"_20":4181,"_90":2595,"_2596":4188},"00:14:58.100",{"_20":4190,"_90":266,"_267":4191,"_275":4200,"_277":278},"24745398be31",[4192,4196],{"_20":4193,"_90":271,"_272":4194,"_141":2976},"c4e82068db34",[4195,1149],"fd3cda9",{"_20":4197,"_90":271,"_272":4198,"_141":4199},"f4afcac4d146",[4195]," Right. People are exhausted. I mean, so for us, we built a custom platform for our digital conference. And so we tried to build in community engagements that way.",[4201],{"_20":4195,"_90":2595,"_2596":4202},"00:15:00.580",{"_20":4204,"_90":266,"_267":4205,"_275":4219,"_277":278},"29ecc899f2e6",[4206,4211,4214],{"_20":4207,"_90":271,"_272":4208,"_141":4210},"83e741933d5a",[4209],"170f3e5","So it's chat, right? People be able to chat, ask questions.",{"_20":4212,"_90":271,"_272":4213,"_141":2587},"538590d0209e",[],{"_20":4215,"_90":271,"_272":4216,"_141":4218},"cfa66a68077a",[4217],"6bf8a9e","We had this like meetup function that you can suggest to host a meetup, right?",[4220,4222],{"_20":4209,"_90":2595,"_2596":4221},"00:15:09.079",{"_20":4217,"_90":2595,"_2596":4223},"00:15:11.959",{"_20":4225,"_90":266,"_267":4226,"_275":4240,"_277":278},"701b51696e55",[4227,4232,4235],{"_20":4228,"_90":271,"_272":4229,"_141":4231},"69da847d25e4",[4230],"1ab5354","We kind of thought of that as like hanging out at the Hashi Cafe, like at our coffee shop at our conferences, so people would suggest a meetup and then people would join.",{"_20":4233,"_90":271,"_272":4234,"_141":2587},"dae42eaa4d5a",[],{"_20":4236,"_90":271,"_272":4237,"_141":4239},"1198731b5ba4",[4238],"a869a51","But again, I mean, it's tough to replicate that connection you have in person.",[4241,4243],{"_20":4230,"_90":2595,"_2596":4242},"00:15:15.319",{"_20":4238,"_90":2595,"_2596":4244},"00:15:23.860",{"_20":4246,"_90":266,"_267":4247,"_275":4264,"_277":278},"f483860954bb",[4248,4252,4256,4259],{"_20":4249,"_90":271,"_272":4250,"_141":3255},"6bd7f52e1026",[4251,1149],"701015a",{"_20":4253,"_90":271,"_272":4254,"_141":4255},"651cc3c35bb6",[4251]," Yeah, I think we're not gonna be able to replace that.",{"_20":4257,"_90":271,"_272":4258,"_141":2587},"5c3eafcfcbc6",[],{"_20":4260,"_90":271,"_272":4261,"_141":4263},"3cac1a76221a",[4262],"01649de","Because yeah, we are humans, we create that connection.",[4265,4267],{"_20":4251,"_90":2595,"_2596":4266},"00:15:28.500",{"_20":4262,"_90":2595,"_2596":4268},"00:15:31.380",{"_20":4270,"_90":266,"_267":4271,"_275":4285,"_277":278},"bda03714aef9",[4272,4277,4280],{"_20":4273,"_90":271,"_272":4274,"_141":4276},"19c3a13697dd",[4275],"184e5e7","But until we have that one, and in a safer manner.",{"_20":4278,"_90":271,"_272":4279,"_141":2587},"e2dbc9d755f1",[],{"_20":4281,"_90":271,"_272":4282,"_141":4284},"33e5074c8bb5",[4283],"5046093","It's just changing.",[4286,4288],{"_20":4275,"_90":2595,"_2596":4287},"00:15:34.180",{"_20":4283,"_90":2595,"_2596":4289},"00:15:38.700",{"_20":4291,"_90":266,"_267":4292,"_275":4314,"_277":278},"5246345b5123",[4293,4298,4301,4306,4309],{"_20":4294,"_90":271,"_272":4295,"_141":4297},"d124d37f3504",[4296],"9c055b1","But I think that we'll have that balance once we come back into whatever normal looks like, or whatever kind of cadence, like what a post-pandemic world looks like and",{"_20":4299,"_90":271,"_272":4300,"_141":2587},"5cc64cec91fc",[],{"_20":4302,"_90":271,"_272":4303,"_141":4305},"116cdba59af1",[4304],"23cf3f5","where we are. That's what we'll see.",{"_20":4307,"_90":271,"_272":4308,"_141":2587},"2292ee255c5f",[],{"_20":4310,"_90":271,"_272":4311,"_141":4313},"e8c775ceac2c",[4312],"9292169","I think we'll be appreciating those in-person events and that contact even more so.",[4315,4317,4319],{"_20":4296,"_90":2595,"_2596":4316},"00:15:40.540",{"_20":4304,"_90":2595,"_2596":4318},"00:15:52.220",{"_20":4312,"_90":2595,"_2596":4320},"00:15:54.220",{"_20":4322,"_90":266,"_267":4323,"_275":4329,"_277":278},"f175a9c42383",[4324],{"_20":4325,"_90":271,"_272":4326,"_141":4328},"0a48c1d2d3a3",[4327],"3682ece","But it'll go back to, I think Derric had mentioned earlier, kind of doing more micro events versus these big large-scale ones. I think we'll see that not only virtually but also in person as well, because it's just more of a safety point.",[4330],{"_20":4327,"_90":2595,"_2596":4331},"00:16:00.459",{"_20":4333,"_90":266,"_267":4334,"_275":4356,"_277":278},"9a13891560fc",[4335,4340,4343,4348,4351],{"_20":4336,"_90":271,"_272":4337,"_141":4339},"f1416b3b4611",[4338],"ec31918","And so if you think about some of these big events that we've all attended, and I think about being squished and just being moved down the hallway for an hour trying to get from one point",{"_20":4341,"_90":271,"_272":4342,"_141":2587},"53e709aa7e48",[],{"_20":4344,"_90":271,"_272":4345,"_141":4347},"82071b528179",[4346],"8fb72eb","to the Venetian in the other.",{"_20":4349,"_90":271,"_272":4350,"_141":2587},"2d121840f21b",[],{"_20":4352,"_90":271,"_272":4353,"_141":4355},"938c688ecc7f",[4354],"44f1494","Sorry, re:Invent. That's a lot, and the thought of that is kind of a point of anxiety.",[4357,4359,4361],{"_20":4338,"_90":2595,"_2596":4358},"00:16:10.600",{"_20":4346,"_90":2595,"_2596":4360},"00:16:21.700",{"_20":4354,"_90":2595,"_2596":4362},"00:16:23.380",{"_20":4364,"_90":266,"_267":4365,"_275":4371,"_277":278},"87d7c12594c5",[4366],{"_20":4367,"_90":271,"_272":4368,"_141":4370},"c9778b4a71f3",[4369],"85dae99","So I think that we'll see these events really kind of come back to what we've had, like the community and coming together, that local part, and making sure that you have a really authentic connection.",[4372],{"_20":4369,"_90":2595,"_2596":4373},"00:16:30.080",{"_20":4375,"_90":266,"_267":4376,"_275":4401,"_277":278},"cf456adcb7ec",[4377,4381,4385,4388,4393,4396],{"_20":4378,"_90":271,"_272":4379,"_141":2976},"f19fd4359f49",[4380,1149],"123c08c",{"_20":4382,"_90":271,"_272":4383,"_141":4384},"4eee5c0dd102",[4380]," And personally, I don't know about you, but I don't want to attend like AWS re:Invent.",{"_20":4386,"_90":271,"_272":4387,"_141":2587},"1077a41fb5ea",[],{"_20":4389,"_90":271,"_272":4390,"_141":4392},"b7b8e26b29af",[4391],"afd2149","Does anyone actually want to attend it, right?",{"_20":4394,"_90":271,"_272":4395,"_141":2587},"c7d81835c7ea",[],{"_20":4397,"_90":271,"_272":4398,"_141":4400},"de6bef8c6587",[4399],"ca609d0","For me, I'm like, I don't want my team and I to have to organize a 10,000 person conference with a massive expo hall.",[4402,4404,4406],{"_20":4380,"_90":2595,"_2596":4403},"00:16:41.800",{"_20":4391,"_90":2595,"_2596":4405},"00:16:47.000",{"_20":4399,"_90":2595,"_2596":4407},"00:16:49.160",{"_20":4409,"_90":266,"_267":4410,"_275":4424,"_277":278},"4b4e054a9a9f",[4411,4416,4419],{"_20":4412,"_90":271,"_272":4413,"_141":4415},"dda14f799d36",[4414],"5709354","I also think they're just wasteful, right?",{"_20":4417,"_90":271,"_272":4418,"_141":2587},"4d2ee6c050c8",[],{"_20":4420,"_90":271,"_272":4421,"_141":4423},"c3b89cfeacd2",[4422],"1a54320","I mean, all the signage is thrown out, like all the carpet we cut.",[4425,4427],{"_20":4414,"_90":2595,"_2596":4426},"00:16:54.600",{"_20":4422,"_90":2595,"_2596":4428},"00:16:57.480",{"_20":4430,"_90":266,"_267":4431,"_275":4453,"_277":1727},"da882e9fb748",[4432,4437,4440,4445,4448],{"_20":4433,"_90":271,"_272":4434,"_141":4436},"55a1eaf6481d",[4435],"5e2723a","So yeah, I'm excited, and I think this is such a beautiful time for us to reset and just do things better, right?",{"_20":4438,"_90":271,"_272":4439,"_141":2587},"661f83210256",[],{"_20":4441,"_90":271,"_272":4442,"_141":4444},"b92af4759a57",[4443],"7e25269","And figure out what these new ways of doing things are.",{"_20":4446,"_90":271,"_272":4447,"_141":2587},"42c25ed95061",[],{"_20":4449,"_90":271,"_272":4450,"_141":4452},"7525928514e2",[4451],"c99b905","But yeah, I don't want to go back to 10,000 person conferences.",[4454,4456,4458],{"_20":4435,"_90":2595,"_2596":4455},"00:17:01.080",{"_20":4443,"_90":2595,"_2596":4457},"00:17:09.060",{"_20":4451,"_90":2595,"_2596":4459},"00:17:11.699",{"_20":4461,"_90":266,"_267":4462,"_275":4467,"_277":367},"5d21ef2c0f03",[4463],{"_20":4464,"_90":271,"_272":4465,"_141":4466},"7db52dac5fff",[],"What DevRel Measures Now",[],{"_20":4469,"_90":266,"_267":4470,"_275":4495,"_277":278},"5df2679704cd",[4471,4475,4479,4482,4487,4490],{"_20":4472,"_90":271,"_272":4473,"_141":2808},"83c9c0d0ce90",[4474,1149],"f1afce3",{"_20":4476,"_90":271,"_272":4477,"_141":4478},"5791ffc697f4",[4474]," So that's an interesting point.",{"_20":4480,"_90":271,"_272":4481,"_141":2587},"76fd0646ac5b",[],{"_20":4483,"_90":271,"_272":4484,"_141":4486},"8e7e17182da9",[4485],"267f773","Let's shift gears a little bit to some of the nuts and bolts.",{"_20":4488,"_90":271,"_272":4489,"_141":2587},"1b9b343cb492",[],{"_20":4491,"_90":271,"_272":4492,"_141":4494},"48eae5559871",[4493],"20ec12a","We've got a lot of founders, we've got a lot of DevRels wondering, what do I do, how do I do it.",[4496,4498,4500],{"_20":4474,"_90":2595,"_2596":4497},"00:17:16.079",{"_20":4485,"_90":2595,"_2596":4499},"00:17:18.000",{"_20":4493,"_90":2595,"_2596":4501},"00:17:21.760",{"_20":4503,"_90":266,"_267":4504,"_275":4526,"_277":278},"dcd247c87515",[4505,4510,4513,4518,4521],{"_20":4506,"_90":271,"_272":4507,"_141":4509},"9972b0b2fe5a",[4508],"3e95eee","So maybe let's start with, I think, two related questions.",{"_20":4511,"_90":271,"_272":4512,"_141":2587},"e4e6d506a4e3",[],{"_20":4514,"_90":271,"_272":4515,"_141":4517},"da603bdaac58",[4516],"01e2b4c","I'll start with, what are you measuring now?",{"_20":4519,"_90":271,"_272":4520,"_141":2587},"b9cb21eb2ee0",[],{"_20":4522,"_90":271,"_272":4523,"_141":4525},"b82baef3fad9",[4524],"ae37343","Has that changed in the past quarter or two?",[4527,4529,4531],{"_20":4508,"_90":2595,"_2596":4528},"00:17:26.079",{"_20":4516,"_90":2595,"_2596":4530},"00:17:30.980",{"_20":4524,"_90":2595,"_2596":4532},"00:17:33.940",{"_20":4534,"_90":266,"_267":4535,"_275":4549,"_277":278},"8f233e529da2",[4536,4541,4544],{"_20":4537,"_90":271,"_272":4538,"_141":4540},"fb0a215b54d7",[4539],"fac2089","What are the top two or three things that are really important, that you're reporting out on, that you're winning budget for? And then we can go into the nuts and bolts of some of the tactics that you're using to make those",{"_20":4542,"_90":271,"_272":4543,"_141":2587},"49192a190c10",[],{"_20":4545,"_90":271,"_272":4546,"_141":4548},"ae8bffb1525e",[4547],"c1fa7aa","OKRs and objectives come to life.",[4550,4552],{"_20":4539,"_90":2595,"_2596":4551},"00:17:37.760",{"_20":4547,"_90":2595,"_2596":4553},"00:17:48.279",{"_20":4555,"_90":266,"_267":4556,"_275":4581,"_277":278},"ba1ddb560267",[4557,4561,4565,4568,4573,4576],{"_20":4558,"_90":271,"_272":4559,"_141":3255},"1375493fac7b",[4560,1149],"5ed8f15",{"_20":4562,"_90":271,"_272":4563,"_141":4564},"a98c4f8b65a2",[4560]," Makes sense. It's funny, I just gave a talk on this yesterday about measuring advocacy.",{"_20":4566,"_90":271,"_272":4567,"_141":2587},"4577bba6298c",[],{"_20":4569,"_90":271,"_272":4570,"_141":4572},"239f2d0f3d78",[4571],"341f07d","And so I feel like it's very top of mind.",{"_20":4574,"_90":271,"_272":4575,"_141":2587},"0592991545fd",[],{"_20":4577,"_90":271,"_272":4578,"_141":4580},"bcae9f755625",[4579],"6dede95","So like when I mentioned earlier, because events were just a portion of it, we haven't changed the way we're measuring those.",[4582,4584,4586],{"_20":4560,"_90":2595,"_2596":4583},"00:17:51.080",{"_20":4571,"_90":2595,"_2596":4585},"00:17:56.760",{"_20":4579,"_90":2595,"_2596":4587},"00:17:59.700",{"_20":4589,"_90":266,"_267":4590,"_275":4604,"_277":278},"6963b219dd6a",[4591,4596,4599],{"_20":4592,"_90":271,"_272":4593,"_141":4595},"a3bf41b64eae",[4594],"b71056b","And we're measuring things from the OKR perspective, we're looking at all the different activities.",{"_20":4597,"_90":271,"_272":4598,"_141":2587},"8edf49b52e98",[],{"_20":4600,"_90":271,"_272":4601,"_141":4603},"65dae34d33c9",[4602],"7eeba57","So like we're looking at how the content's performing for those unique visitors coming in with our specific content that we're writing and putting out there.",[4605,4607],{"_20":4594,"_90":2595,"_2596":4606},"00:18:06.420",{"_20":4602,"_90":2595,"_2596":4608},"00:18:12.920",{"_20":4610,"_90":266,"_267":4611,"_275":4625,"_277":278},"7978aee73bdf",[4612,4617,4620],{"_20":4613,"_90":271,"_272":4614,"_141":4616},"adf4847d130b",[4615],"4d6b519","What's the funnel for them, from the behavior of, do they go from the guide to a sign up page, they",{"_20":4618,"_90":271,"_272":4619,"_141":2587},"ff8bd4e71164",[],{"_20":4621,"_90":271,"_272":4622,"_141":4624},"d954509bafbf",[4623],"3a599f9","go from a guide, do they leave, how long are they on that page, to all the way through looking at our SDK adoption and we have the attach rate from our integrations.",[4626,4628],{"_20":4615,"_90":2595,"_2596":4627},"00:18:19.880",{"_20":4623,"_90":2595,"_2596":4629},"00:18:26.720",{"_20":4631,"_90":266,"_267":4632,"_275":4654,"_277":278},"00e2ba10d19f",[4633,4638,4641,4646,4649],{"_20":4634,"_90":271,"_272":4635,"_141":4637},"e4a58dd7693d",[4636],"6afe367","And looking at the whole story of where they come and engage with us, whether from online through Twitter, LinkedIn, with our website, and then all the way through account signup.",{"_20":4639,"_90":271,"_272":4640,"_141":2587},"5bb2b1cd2328",[],{"_20":4642,"_90":271,"_272":4643,"_141":4645},"fe0c6cbf3cc3",[4644],"6587b2e","And so we look at that as like a holistic point from our dashboards for developer relations",{"_20":4647,"_90":271,"_272":4648,"_141":2587},"b21eef703317",[],{"_20":4650,"_90":271,"_272":4651,"_141":4653},"bd31ab08281c",[4652],"cebec96","and then bring that in. And so for events, the things that have changed is it's a little bit easier because we can see the number of registrants and the attendees really easily for going to the talk.",[4655,4657,4659],{"_20":4636,"_90":2595,"_2596":4656},"00:18:38.179",{"_20":4644,"_90":2595,"_2596":4658},"00:18:47.700",{"_20":4652,"_90":2595,"_2596":4660},"00:18:52.980",{"_20":4662,"_90":266,"_267":4663,"_275":4685,"_277":278},"745e9062eb67",[4664,4669,4672,4677,4680],{"_20":4665,"_90":271,"_272":4666,"_141":4668},"50a8b1598231",[4667],"29cd491","So before you had to have a guesstimate of the person, the advocate was on stage and saying like, oh, I had 50 people at my talk, I think.",{"_20":4670,"_90":271,"_272":4671,"_141":2587},"2a8826c727cb",[],{"_20":4673,"_90":271,"_272":4674,"_141":4676},"15db7d6042ba",[4675],"4111e70","Now we can see very clearly like there was 138 attendees,",{"_20":4678,"_90":271,"_272":4679,"_141":2587},"9d06c47058db",[],{"_20":4681,"_90":271,"_272":4682,"_141":4684},"df666d5000d1",[4683],"f1a9a5e","sort of thing. So it didn't change measurement specifically, but it made it better because we had a very clear idea of what was being measured, and then we can pull that into the impact.",[4686,4688,4690],{"_20":4667,"_90":2595,"_2596":4687},"00:19:03.960",{"_20":4675,"_90":2595,"_2596":4689},"00:19:10.760",{"_20":4683,"_90":2595,"_2596":4691},"00:19:14.040",{"_20":4693,"_90":266,"_267":4694,"_275":4719,"_277":278},"5910e4b2b11a",[4695,4699,4703,4706,4711,4714],{"_20":4696,"_90":271,"_272":4697,"_141":3373},"705eb21c8bc5",[4698,1149],"5717f1a",{"_20":4700,"_90":271,"_272":4701,"_141":4702},"63d094894cde",[4698]," And this also allows you to iterate on content and what you're doing for DevRel activities much faster, right?",{"_20":4704,"_90":271,"_272":4705,"_141":2587},"9028bc558323",[],{"_20":4707,"_90":271,"_272":4708,"_141":4710},"3090d7942ce3",[4709],"6344095","Before, if you're going to an in-person event, you have a dump of the x number of emails attended, and then you have to try and figure out, okay, what did they actually do, did they get any benefit from this activity? Nowadays",{"_20":4712,"_90":271,"_272":4713,"_141":2587},"39c6ce113ad0",[],{"_20":4715,"_90":271,"_272":4716,"_141":4718},"b1fcb5d844b5",[4717],"2119991","you can get very narrow into, they're able to look at this piece of content, then this piece of content, and once they sell that piece of content, they want to actually give it for a spin.",[4720,4722,4724],{"_20":4698,"_90":2595,"_2596":4721},"00:19:24.300",{"_20":4709,"_90":2595,"_2596":4723},"00:19:30.300",{"_20":4717,"_90":2595,"_2596":4725},"00:19:42.419",{"_20":4727,"_90":266,"_267":4728,"_275":4742,"_277":278},"cd5304d6f11e",[4729,4734,4737],{"_20":4730,"_90":271,"_272":4731,"_141":4733},"dae78e709c40",[4732],"71e60aa","And this is where the more advocacy side is merging in with stuff like developer experience, thinking about what does that first-time experience look like,",{"_20":4735,"_90":271,"_272":4736,"_141":2587},"27816d1f12ff",[],{"_20":4738,"_90":271,"_272":4739,"_141":4741},"c153246d8e64",[4740],"04d48e1","how long does it take for them to get started with the SDK or create their API keys and that type of stuff, which was very hard to measure before.",[4743,4745],{"_20":4732,"_90":2595,"_2596":4744},"00:19:51.380",{"_20":4740,"_90":2595,"_2596":4746},"00:19:59.520",{"_20":4748,"_90":266,"_267":4749,"_275":4782,"_277":278},"0c27960b375c",[4750,4754,4758,4761,4766,4769,4774,4777],{"_20":4751,"_90":271,"_272":4752,"_141":2976},"fa9029a74db9",[4753,1149],"3877e32",{"_20":4755,"_90":271,"_272":4756,"_141":4757},"7ca725c74dfe",[4753]," Yeah, and for us, we just kind of changed the weight.",{"_20":4759,"_90":271,"_272":4760,"_141":2587},"904a1437ce03",[],{"_20":4762,"_90":271,"_272":4763,"_141":4765},"c60a9fb3f62e",[4764],"f1c81b8","So each activity for DevRel has like a number to it.",{"_20":4767,"_90":271,"_272":4768,"_141":2587},"d7a083781840",[],{"_20":4770,"_90":271,"_272":4771,"_141":4773},"2753ccde087e",[4772],"5ee65cc","And so we saw DevRel activities per month going down, but that just portion of their work was speaking at conferences, attending conferences, us having booths.",{"_20":4775,"_90":271,"_272":4776,"_141":2587},"8c050184b5c6",[],{"_20":4778,"_90":271,"_272":4779,"_141":4781},"b0dfe466bab6",[4780],"169b499","And so we just added more weight to writing a blog post or adding a learn module or responding to an open source issue, things like that.",[4783,4785,4787,4789],{"_20":4753,"_90":2595,"_2596":4784},"00:20:07.440",{"_20":4764,"_90":2595,"_2596":4786},"00:20:10.399",{"_20":4772,"_90":2595,"_2596":4788},"00:20:14.880",{"_20":4780,"_90":2595,"_2596":4790},"00:20:24.240",{"_20":4792,"_90":266,"_267":4793,"_275":4798,"_277":367},"8fc72ff485f6",[4794],{"_20":4795,"_90":271,"_272":4796,"_141":4797},"3474d9f16490",[],"Impact Over Activity",[],{"_20":4800,"_90":266,"_267":4801,"_275":4818,"_277":278},"228a3cfc0d41",[4802,4806,4810,4813],{"_20":4803,"_90":271,"_272":4804,"_141":3255},"6d4b5e6660b3",[4805,1149],"557303e",{"_20":4807,"_90":271,"_272":4808,"_141":4809},"be7508e35736",[4805]," I think that brings up a good point too for measurement.",{"_20":4811,"_90":271,"_272":4812,"_141":2587},"265b9be4d879",[],{"_20":4814,"_90":271,"_272":4815,"_141":4817},"1699a0b4f6c4",[4816],"7a9c75a","It's really easy to measure the number of activities, like, hey, we wrote five blog posts, we did about 10 of five events.",[4819,4821],{"_20":4805,"_90":2595,"_2596":4820},"00:20:37.840",{"_20":4816,"_90":2595,"_2596":4822},"00:20:40.960",{"_20":4824,"_90":266,"_267":4825,"_275":4839,"_277":1727},"17bb94d88c3e",[4826,4831,4834],{"_20":4827,"_90":271,"_272":4828,"_141":4830},"aff54a1e7df6",[4829],"3c74a6b","But I think for advocacy and for a lot of things, it's a really more impactful message if you're measuring the impact, right?",{"_20":4832,"_90":271,"_272":4833,"_141":2587},"66799c469ba1",[],{"_20":4835,"_90":271,"_272":4836,"_141":4838},"693ea4000eaf",[4837],"2a843b6","And that's a better story for you to better understand what your developers, your developer advocates are doing, and also for your executives to understand the value that your team is bringing.",[4840,4842],{"_20":4829,"_90":2595,"_2596":4841},"00:20:48.320",{"_20":4837,"_90":2595,"_2596":4843},"00:20:54.640",{"_20":4845,"_90":266,"_267":4846,"_275":4868,"_277":278},"5f37b30cebf4",[4847,4852,4855,4860,4863],{"_20":4848,"_90":271,"_272":4849,"_141":4851},"4f5b4e7709d8",[4850],"eef9d3c","So saying like just adjusting that weight, right?",{"_20":4853,"_90":271,"_272":4854,"_141":2587},"ca3259a6a054",[],{"_20":4856,"_90":271,"_272":4857,"_141":4859},"a01251e49d72",[4858],"2f8208d","Not only just adjusting the weight, but saying, hey, we wrote a blog post.",{"_20":4861,"_90":271,"_272":4862,"_141":2587},"90d5f9faea46",[],{"_20":4864,"_90":271,"_272":4865,"_141":4867},"a1a22e18e593",[4866],"18080e6","Cool, but that one blog post brought 20,000 people to our website.",[4869,4871,4873],{"_20":4850,"_90":2595,"_2596":4870},"00:21:03.640",{"_20":4858,"_90":2595,"_2596":4872},"00:21:06.440",{"_20":4866,"_90":2595,"_2596":4874},"00:21:10.100",{"_20":4876,"_90":266,"_267":4877,"_275":4899,"_277":278},"7491f278467e",[4878,4883,4886,4891,4894],{"_20":4879,"_90":271,"_272":4880,"_141":4882},"a28d36ca6b91",[4881],"cb97941","And one event, they had 10,000 developers.",{"_20":4884,"_90":271,"_272":4885,"_141":2587},"5e21414b1488",[],{"_20":4887,"_90":271,"_272":4888,"_141":4890},"4244c5813745",[4889],"a6f736b","And so even though those are only two things technically, that drove 35,000 developers, or unique visitors, to that content and brought that awareness to your company.",{"_20":4892,"_90":271,"_272":4893,"_141":2587},"1eb7a8395de6",[],{"_20":4895,"_90":271,"_272":4896,"_141":4898},"f06c5c57e2e8",[4897],"0840685","And so I think if you were measuring before by numbers, this is a great time to switch it to the impact because you can see that in a stronger manner.",[4900,4902,4904],{"_20":4881,"_90":2595,"_2596":4901},"00:21:15.620",{"_20":4889,"_90":2595,"_2596":4903},"00:21:18.260",{"_20":4897,"_90":2595,"_2596":4905},"00:21:27.840",{"_20":4907,"_90":266,"_267":4908,"_275":4933,"_277":278},"ce3598165a1a",[4909,4913,4917,4920,4925,4928],{"_20":4910,"_90":271,"_272":4911,"_141":2808},"54edd698ab6b",[4912,1149],"0e4ba73",{"_20":4914,"_90":271,"_272":4915,"_141":4916},"aa3e1e8338c6",[4912]," Yeah, speaking of impact, what are some examples?",{"_20":4918,"_90":271,"_272":4919,"_141":2587},"58e408728970",[],{"_20":4921,"_90":271,"_272":4922,"_141":4924},"24d18ff5659d",[4923],"26f0fbf","How would you measure that?",{"_20":4926,"_90":271,"_272":4927,"_141":2587},"01b411212d82",[],{"_20":4929,"_90":271,"_272":4930,"_141":4932},"2543ece35a16",[4931],"b612d79","Is it page views?",[4934,4936,4938],{"_20":4912,"_90":2595,"_2596":4935},"00:21:35.480",{"_20":4923,"_90":2595,"_2596":4937},"00:21:38.040",{"_20":4931,"_90":2595,"_2596":4939},"00:21:39.800",{"_20":4941,"_90":266,"_267":4942,"_275":4956,"_277":278},"710da652ec94",[4943,4948,4951],{"_20":4944,"_90":271,"_272":4945,"_141":4947},"947609edbccd",[4946],"8fa78d2","Is it signups? I'm sure it will vary per context, but I think sharing impact is essential.",{"_20":4949,"_90":271,"_272":4950,"_141":2587},"b25742d7dc8d",[],{"_20":4952,"_90":271,"_272":4953,"_141":4955},"0e6281a07d64",[4954],"76097f0","How are you all thinking about demonstrating that in your context?",[4957,4959],{"_20":4946,"_90":2595,"_2596":4958},"00:21:41.560",{"_20":4954,"_90":2595,"_2596":4960},"00:21:47.800",{"_20":4962,"_90":266,"_267":4963,"_275":4996,"_277":278},"f7b6698b0589",[4964,4968,4972,4975,4980,4983,4988,4991],{"_20":4965,"_90":271,"_272":4966,"_141":3373},"a99d8ea64e77",[4967,1149],"ef88d1e",{"_20":4969,"_90":271,"_272":4970,"_141":4971},"fc9debaedf91",[4967]," Yeah, I can take this one.",{"_20":4973,"_90":271,"_272":4974,"_141":2587},"9afb9f543fee",[],{"_20":4976,"_90":271,"_272":4977,"_141":4979},"6e2954b6f1f2",[4978],"1b8ffa2","So this is really interesting because it's dependent on the product.",{"_20":4981,"_90":271,"_272":4982,"_141":2587},"81334cd2512a",[],{"_20":4984,"_90":271,"_272":4985,"_141":4987},"8aad5adb4d0b",[4986],"6198489","Right.",{"_20":4989,"_90":271,"_272":4990,"_141":2587},"95df607d945e",[],{"_20":4992,"_90":271,"_272":4993,"_141":4995},"2adb586197e3",[4994],"2d2e99f","Is your product maybe open source, a tool or something like that?",[4997,4999,5001,5003],{"_20":4967,"_90":2595,"_2596":4998},"00:21:51.800",{"_20":4978,"_90":2595,"_2596":5000},"00:21:52.920",{"_20":4986,"_90":2595,"_2596":5002},"00:21:56.260",{"_20":4994,"_90":2595,"_2596":5004},"00:21:58.340",{"_20":5006,"_90":266,"_267":5007,"_275":5021,"_277":278},"6ab25fdc89ed",[5008,5013,5016],{"_20":5009,"_90":271,"_272":5010,"_141":5012},"802cbd979097",[5011],"778c4b1","But in terms of trying to understand what is the value that someone got out of that piece of content.",{"_20":5014,"_90":271,"_272":5015,"_141":2587},"00820757c9f7",[],{"_20":5017,"_90":271,"_272":5018,"_141":5020},"f4ce2b46fa1b",[5019],"4bcab70","And they may need to take a look at a couple of different pieces of content, but eventually they want to do something after that, whether that is signing up on your website or generating an API key or",[5022,5024],{"_20":5011,"_90":2595,"_2596":5023},"00:22:02.419",{"_20":5019,"_90":2595,"_2596":5025},"00:22:08.039",{"_20":5027,"_90":266,"_267":5028,"_275":5050,"_277":278},"fcbe375ad063",[5029,5034,5037,5042,5045],{"_20":5030,"_90":271,"_272":5031,"_141":5033},"3f3ae23874f5",[5032],"56a5185","testing out your platform. Now you're able to build out that full journey from initial piece of content and how many different pieces of content it took, right?",{"_20":5035,"_90":271,"_272":5036,"_141":2587},"e5650bdc05bb",[],{"_20":5038,"_90":271,"_272":5039,"_141":5041},"0bf1ac0c3081",[5040],"0c9c7e2","Because some content does really well in terms of top of the funnel, but then there's the other piece of content that is really, really well educational and",{"_20":5043,"_90":271,"_272":5044,"_141":2587},"81393c1037af",[],{"_20":5046,"_90":271,"_272":5047,"_141":5049},"75acd85237f3",[5048],"fd1e0e7","very on point. However, you have less total page views, but it's much better in terms of value that you bring into your community.",[5051,5053,5055],{"_20":5032,"_90":2595,"_2596":5052},"00:22:19.100",{"_20":5040,"_90":2595,"_2596":5054},"00:22:27.900",{"_20":5048,"_90":2595,"_2596":5056},"00:22:36.300",{"_20":5058,"_90":266,"_267":5059,"_275":5084,"_277":278},"575294484575",[5060,5064,5068,5071,5076,5079],{"_20":5061,"_90":271,"_272":5062,"_141":3255},"c605ab757797",[5063,1149],"5172d09",{"_20":5065,"_90":271,"_272":5066,"_141":5067},"6c325dcd8ae9",[5063]," Yeah, I'd say for us, for kind of measuring that one, we have everything that we're measuring and then saying like we're looking at that impact and saying, here's what we're driving towards:",{"_20":5069,"_90":271,"_272":5070,"_141":2587},"9ab42d0428ee",[],{"_20":5072,"_90":271,"_272":5073,"_141":5075},"0fe616aaa5f2",[5074],"ae928e0","the top of the funnel and the mid and the close.",{"_20":5077,"_90":271,"_272":5078,"_141":2587},"b9bf3c5b3f6e",[],{"_20":5080,"_90":271,"_272":5081,"_141":5083},"9d961e66af56",[5082],"ec3463d","And that goes along with really what our company goals are, right?",[5085,5087,5089],{"_20":5063,"_90":2595,"_2596":5086},"00:22:43.480",{"_20":5074,"_90":2595,"_2596":5088},"00:22:55.520",{"_20":5082,"_90":2595,"_2596":5090},"00:22:57.820",{"_20":5092,"_90":266,"_267":5093,"_275":5131,"_277":278},"244aca101fdf",[5094,5099,5102,5107,5110,5115,5118,5123,5126],{"_20":5095,"_90":271,"_272":5096,"_141":5098},"783aab16197a",[5097],"275624e","What does our company need most right now?",{"_20":5100,"_90":271,"_272":5101,"_141":2587},"75d4b0ad82b6",[],{"_20":5103,"_90":271,"_272":5104,"_141":5106},"312bd8584c44",[5105],"ab2d1ee","And is that more top of the funnel, or do we have a lot of leads coming in but they're not closing?",{"_20":5108,"_90":271,"_272":5109,"_141":2587},"028b3070c4e3",[],{"_20":5111,"_90":271,"_272":5112,"_141":5114},"ee48500f040d",[5113],"c208f7a","So that means people aren't understanding our products.",{"_20":5116,"_90":271,"_272":5117,"_141":2587},"f0dca66caf54",[],{"_20":5119,"_90":271,"_272":5120,"_141":5122},"9198f977dccd",[5121],"4306976","So we need to focus our efforts there,",{"_20":5124,"_90":271,"_272":5125,"_141":2587},"59a0792176db",[],{"_20":5127,"_90":271,"_272":5128,"_141":5130},"708621d6b043",[5129],"a1a8654","rather than just awareness. So for us we have a variance of, there's a certain percentage of our time that we're spending on top of the funnel.",[5132,5134,5136,5138,5140],{"_20":5097,"_90":2595,"_2596":5133},"00:23:02.140",{"_20":5105,"_90":2595,"_2596":5135},"00:23:04.220",{"_20":5113,"_90":2595,"_2596":5137},"00:23:08.300",{"_20":5121,"_90":2595,"_2596":5139},"00:23:10.220",{"_20":5129,"_90":2595,"_2596":5141},"00:23:12.060",{"_20":5143,"_90":266,"_267":5144,"_275":5166,"_277":278},"4276ac4246d4",[5145,5150,5153,5158,5161],{"_20":5146,"_90":271,"_272":5147,"_141":5149},"d684565a86b3",[5148],"d9c1c92","And then there's a different percentage that we're spending on closer to the bottom of making sure people understand that.",{"_20":5151,"_90":271,"_272":5152,"_141":2587},"2f0e3da90064",[],{"_20":5154,"_90":271,"_272":5155,"_141":5157},"11b1a9913868",[5156],"417e2c9","So for teams out there that are looking at what to measure",{"_20":5159,"_90":271,"_272":5160,"_141":2587},"bf954a444a10",[],{"_20":5162,"_90":271,"_272":5163,"_141":5165},"6236617a8284",[5164],"ad15d87","and how to spend those efforts, taking a step back and seeing what's most needed for your company right now.",[5167,5169,5171],{"_20":5148,"_90":2595,"_2596":5168},"00:23:20.000",{"_20":5156,"_90":2595,"_2596":5170},"00:23:25.760",{"_20":5164,"_90":2595,"_2596":5172},"00:23:28.940",{"_20":5174,"_90":266,"_267":5175,"_275":5197,"_277":278},"a8bc2a44e65e",[5176,5181,5184,5189,5192],{"_20":5177,"_90":271,"_272":5178,"_141":5180},"7186fed87c53",[5179],"4d516da","Is it high level awareness? And who's your competitor?",{"_20":5182,"_90":271,"_272":5183,"_141":2587},"863384f6be9a",[],{"_20":5185,"_90":271,"_272":5186,"_141":5188},"21d9b0d51b60",[5187],"2775760","What are they doing that's hurting you that you can help with?",{"_20":5190,"_90":271,"_272":5191,"_141":2587},"d431aa740126",[],{"_20":5193,"_90":271,"_272":5194,"_141":5196},"6adc9d6f1f86",[5195],"6746680","Or is it really going back to that understanding and education?",[5198,5200,5202],{"_20":5179,"_90":2595,"_2596":5199},"00:23:36.220",{"_20":5187,"_90":2595,"_2596":5201},"00:23:39.280",{"_20":5195,"_90":2595,"_2596":5203},"00:23:44.400",{"_20":5205,"_90":266,"_267":5206,"_275":5231,"_277":278},"e5fac5108c30",[5207,5211,5215,5218,5223,5226],{"_20":5208,"_90":271,"_272":5209,"_141":3373},"de3735c675c3",[5210,1149],"c2dd77a",{"_20":5212,"_90":271,"_272":5213,"_141":5214},"eaac5a8d5b7d",[5210]," Yeah, and with all this stuff moving towards online, it gives you a better opportunity to do that evaluation.",{"_20":5216,"_90":271,"_272":5217,"_141":2587},"31932c71f035",[],{"_20":5219,"_90":271,"_272":5220,"_141":5222},"b03735c58506",[5221],"fbe7f53","You can take a step back, and instead of just looking at the three talks that you did at one conference,",{"_20":5224,"_90":271,"_272":5225,"_141":2587},"3b5729b8bd9b",[],{"_20":5227,"_90":271,"_272":5228,"_141":5230},"3d85826a7787",[5229],"5ded4c4","now you can have certain content that is actually focused at top of the funnel, just getting that exposure out there.",[5232,5234,5236],{"_20":5210,"_90":2595,"_2596":5233},"00:23:49.060",{"_20":5221,"_90":2595,"_2596":5235},"00:23:54.900",{"_20":5229,"_90":2595,"_2596":5237},"00:23:59.900",{"_20":5239,"_90":266,"_267":5240,"_275":5254,"_277":278},"c06fa2210160",[5241,5246,5249],{"_20":5242,"_90":271,"_272":5243,"_141":5245},"2416631da7cb",[5244],"79b8c34","And then the other piece of content is really more around, okay, you know about this product, but what can you do with it?",{"_20":5247,"_90":271,"_272":5248,"_141":2587},"6cf8b4d16ce5",[],{"_20":5250,"_90":271,"_272":5251,"_141":5253},"90701f975365",[5252],"7ffa07d","Right? How should I leverage it?",[5255,5257],{"_20":5244,"_90":2595,"_2596":5256},"00:24:06.220",{"_20":5252,"_90":2595,"_2596":5258},"00:24:12.300",{"_20":5260,"_90":266,"_267":5261,"_275":5278,"_277":278},"1cfd6c53f0d8",[5262,5266,5270,5273],{"_20":5263,"_90":271,"_272":5264,"_141":3255},"84e3ac0b1b24",[5265,1149],"c13e7aa",{"_20":5267,"_90":271,"_272":5268,"_141":5269},"23fd6d16e414",[5265]," Yeah, I think analyzing and iterating is a much quicker response rate that we can do right now versus on the plane, because it's just getting on the plane.",{"_20":5271,"_90":271,"_272":5272,"_141":2587},"684ae1ee9303",[],{"_20":5274,"_90":271,"_272":5275,"_141":5277},"df9f6ccd7464",[5276],"67138e0","That was a lot of work and you're like, oh, now I gotta do my expense report, now I gotta go to this, and I have to get over jet lag, and I'll come back to it.",[5279,5281],{"_20":5265,"_90":2595,"_2596":5280},"00:24:14.780",{"_20":5276,"_90":2595,"_2596":5282},"00:24:23.700",{"_20":5284,"_90":266,"_267":5285,"_275":5299,"_277":278},"3cee4be6115f",[5286,5291,5294],{"_20":5287,"_90":271,"_272":5288,"_141":5290},"c0d2eda6c403",[5289],"1487df0","We can look at the event that we're doing virtually, and we can talk about, here's how many people we had attended, here's our event recap, here's some of the things that we're doing. And here,",{"_20":5292,"_90":271,"_272":5293,"_141":2587},"7d6a83a7178b",[],{"_20":5295,"_90":271,"_272":5296,"_141":5298},"373b5f9cd858",[5297],"f6b8003","because I was not on a plane, I was able to knock out some of this educational content.",[5300,5302],{"_20":5289,"_90":2595,"_2596":5301},"00:24:32.940",{"_20":5297,"_90":2595,"_2596":5303},"00:24:42.720",{"_20":5305,"_90":266,"_267":5306,"_275":5320,"_277":278},"f3b36c630965",[5307,5312,5315],{"_20":5308,"_90":271,"_272":5309,"_141":5311},"db1e01b7e8e8",[5310],"7adedc7","I was able to actually get some deep focus time to do that demo that was lacking, or the blog post associated with that, and then I did a Twitch stream, and I can see these three things that I did",{"_20":5313,"_90":271,"_272":5314,"_141":2587},"c33be8f4fd23",[],{"_20":5316,"_90":271,"_272":5317,"_141":5319},"ed062271a7b8",[5318],"d664c00","and I can measure the impact and what it resonated, and where they jumped off in the video or how long they spent on that blog post.",[5321,5323],{"_20":5310,"_90":2595,"_2596":5322},"00:24:46.880",{"_20":5318,"_90":2595,"_2596":5324},"00:24:58.700",{"_20":5326,"_90":266,"_267":5327,"_275":5341,"_277":1727},"4077252510be",[5328,5333,5336],{"_20":5329,"_90":271,"_272":5330,"_141":5332},"9676cc71ed0d",[5331],"2c622c8","I think Wistia is a great example of looking at engagement from your videos, for seeing, where do people rewatch?",{"_20":5334,"_90":271,"_272":5335,"_141":2587},"ca2055edd48b",[],{"_20":5337,"_90":271,"_272":5338,"_141":5340},"6e4ac3076dfa",[5339],"c330927","Where do they stop? Where did they get off?",[5342,5344],{"_20":5331,"_90":2595,"_2596":5343},"00:25:06.260",{"_20":5339,"_90":2595,"_2596":5345},"00:25:12.420",{"_20":5347,"_90":266,"_267":5348,"_275":5373,"_277":278},"b9673eee8eb2",[5349,5353,5357,5360,5365,5368],{"_20":5350,"_90":271,"_272":5351,"_141":2976},"a0419c601e42",[5352,1149],"67f43b6",{"_20":5354,"_90":271,"_272":5355,"_141":5356},"b52208c594ef",[5352]," Yeah, that's been a really nice shift, because in-person events, apart from doing a survey, you just don't have data like you do, right?",{"_20":5358,"_90":271,"_272":5359,"_141":2587},"4545339ad298",[],{"_20":5361,"_90":271,"_272":5362,"_141":5364},"2527145d2147",[5363],"c03f062","When you have set up all the data points on your websites. But yeah, we did our digital event",{"_20":5366,"_90":271,"_272":5367,"_141":2587},"aff5d5b074e5",[],{"_20":5369,"_90":271,"_272":5370,"_141":5372},"f7d157ee1f58",[5371],"1715fce","and now we're like, okay, on average, each person that signed up watched a talk for 20 minutes.",[5374,5376,5378],{"_20":5352,"_90":2595,"_2596":5375},"00:25:14.020",{"_20":5363,"_90":2595,"_2596":5377},"00:25:20.020",{"_20":5371,"_90":2595,"_2596":5379},"00:25:25.800",{"_20":5381,"_90":266,"_267":5382,"_275":5404,"_277":278},"1edb9cc54e65",[5383,5388,5391,5396,5399],{"_20":5384,"_90":271,"_272":5385,"_141":5387},"6b91d499a614",[5386],"435ff58","Right. And so we have all these data points and now we can adjust the program based on that: okay, so we made the day too long, it should probably be shorter, or people's attention span based on the average.",{"_20":5389,"_90":271,"_272":5390,"_141":2587},"bbde2b155b4c",[],{"_20":5392,"_90":271,"_272":5393,"_141":5395},"93a88da659e7",[5394],"eac6226","They could only watch for a max 20 minutes.",{"_20":5397,"_90":271,"_272":5398,"_141":2587},"0123035efe91",[],{"_20":5400,"_90":271,"_272":5401,"_141":5403},"87230238eb4f",[5402],"9d51647","So kind of adjusting these programs based on what we're finding, the data and how people are watching or consuming content, or the experience.",[5405,5407,5409],{"_20":5386,"_90":2595,"_2596":5406},"00:25:31.960",{"_20":5394,"_90":2595,"_2596":5408},"00:25:44.200",{"_20":5402,"_90":2595,"_2596":5410},"00:25:46.679",{"_20":5412,"_90":266,"_267":5413,"_275":5418,"_277":367},"ca9ca4dd0425",[5414],{"_20":5415,"_90":271,"_272":5416,"_141":5417},"a4048e49e1c2",[],"What's Working, What's Missing",[],{"_20":5420,"_90":266,"_267":5421,"_275":5438,"_277":278},"d31a008a5d66",[5422,5426,5430,5433],{"_20":5423,"_90":271,"_272":5424,"_141":2808},"bc44704bf535",[5425,1149],"0667565",{"_20":5427,"_90":271,"_272":5428,"_141":5429},"186dcc520b66",[5425]," So I'm wondering if we could drill down, maybe each of you could pick one tactic or technique that you've really seen be incredibly effective over the past few months.",{"_20":5431,"_90":271,"_272":5432,"_141":2587},"8d2bbb034345",[],{"_20":5434,"_90":271,"_272":5435,"_141":5437},"89158ca42bab",[5436],"b7596f1","It could be something with micro events, or the fact that your team can now do more CFPs because they're not flying around.",[5439,5441],{"_20":5425,"_90":2595,"_2596":5440},"00:25:55.660",{"_20":5436,"_90":2595,"_2596":5442},"00:26:06.000",{"_20":5444,"_90":266,"_267":5445,"_275":5459,"_277":278},"6fea96cbc641",[5446,5451,5454],{"_20":5447,"_90":271,"_272":5448,"_141":5450},"1db22c898fd4",[5449],"b1e4a54","What's sort of like one big thing that you've been really excited to drill into",{"_20":5452,"_90":271,"_272":5453,"_141":2587},"c926069931a0",[],{"_20":5455,"_90":271,"_272":5456,"_141":5458},"ace8af174e7f",[5457],"08d21e4","over the past few months, in terms of your goals and accomplishing them?",[5460,5462],{"_20":5449,"_90":2595,"_2596":5461},"00:26:12.880",{"_20":5457,"_90":2595,"_2596":5463},"00:26:18.580",{"_20":5465,"_90":266,"_267":5466,"_275":5499,"_277":278},"fa6c30d794ce",[5467,5471,5475,5478,5483,5486,5491,5494],{"_20":5468,"_90":271,"_272":5469,"_141":3373},"a1f893fed91e",[5470,1149],"38ee070",{"_20":5472,"_90":271,"_272":5473,"_141":5474},"e8bf822a7042",[5470]," For us, we can actually put more investment in terms of making sure that particular micro event has the most impact.",{"_20":5476,"_90":271,"_272":5477,"_141":2587},"16dddcd89a3d",[],{"_20":5479,"_90":271,"_272":5480,"_141":5482},"b19fe66624c3",[5481],"3103a1f","And it is helpful for our audience.",{"_20":5484,"_90":271,"_272":5485,"_141":2587},"618dac75a570",[],{"_20":5487,"_90":271,"_272":5488,"_141":5490},"1b3e9ed368bc",[5489],"f869ab6","What I mean by that is we can loop other folks, such as partners, customers, that might have a little bit more of, I would say, the numbers behind",{"_20":5492,"_90":271,"_272":5493,"_141":2587},"092a52915b9d",[],{"_20":5495,"_90":271,"_272":5496,"_141":5498},"eddddfaaac4d",[5497],"ee28287","why it is that you're doing what you're doing.",[5500,5502,5504,5506],{"_20":5470,"_90":2595,"_2596":5501},"00:26:23.300",{"_20":5481,"_90":2595,"_2596":5503},"00:26:31.260",{"_20":5489,"_90":2595,"_2596":5505},"00:26:32.940",{"_20":5497,"_90":2595,"_2596":5507},"00:26:43.840",{"_20":5509,"_90":266,"_267":5510,"_275":5524,"_277":278},"a60870e8a136",[5511,5516,5519],{"_20":5512,"_90":271,"_272":5513,"_141":5515},"1d7c67bbcd6c",[5514],"f64a580","Whereas when you go to something like an in-person event, you get so busy with the planning of the booth, planning on getting there and all that type of stuff.",{"_20":5517,"_90":271,"_272":5518,"_141":2587},"385cd10dc6f9",[],{"_20":5520,"_90":271,"_272":5521,"_141":5523},"adef14e68bae",[5522],"32fb114","It takes away time from maintaining those relationships.",[5525,5527],{"_20":5514,"_90":2595,"_2596":5526},"00:26:45.920",{"_20":5522,"_90":2595,"_2596":5528},"00:26:55.320",{"_20":5530,"_90":266,"_267":5531,"_275":5545,"_277":278},"8f7e0d31cc21",[5532,5537,5540],{"_20":5533,"_90":271,"_272":5534,"_141":5536},"eb8a390d43c5",[5535],"ee364c6","And we've noticed that we've been working with a lot of our partners much more recently",{"_20":5538,"_90":271,"_272":5539,"_141":2587},"23e8a8e88592",[],{"_20":5541,"_90":271,"_272":5542,"_141":5544},"a6a63fc02c16",[5543],"c71c90b","because of this.",[5546,5548],{"_20":5535,"_90":2595,"_2596":5547},"00:26:58.280",{"_20":5543,"_90":2595,"_2596":5549},"00:27:03.040",{"_20":5551,"_90":266,"_267":5552,"_275":5569,"_277":278},"079af2564917",[5553,5557,5561,5564],{"_20":5554,"_90":271,"_272":5555,"_141":2976},"d3e307eb9d29",[5556,1149],"812b63b",{"_20":5558,"_90":271,"_272":5559,"_141":5560},"4eecef5af95c",[5556]," The biggest shift and what I've loved is, so we always have product releases, product announcements at our conferences, but the really cool shift this time was",{"_20":5562,"_90":271,"_272":5563,"_141":2587},"9a6bc1f1cc3a",[],{"_20":5565,"_90":271,"_272":5566,"_141":5568},"132723e66885",[5567],"9237897","we spend a bunch more time working with product and engineering and our corporate comms team, and were able to just enhance those announcements, right?",[5570,5572],{"_20":5556,"_90":2595,"_2596":5571},"00:27:04.000",{"_20":5567,"_90":2595,"_2596":5573},"00:27:15.260",{"_20":5575,"_90":266,"_267":5576,"_275":5590,"_277":278},"4094ca9fe5f2",[5577,5582,5585],{"_20":5578,"_90":271,"_272":5579,"_141":5581},"6bc5f0af3955",[5580],"cd384b0","So we actually had to have all of the content announcements done a couple weeks prior, because we were recording the keynote a couple weeks before, and they were able to take the keynote and create these little snippets.",{"_20":5583,"_90":271,"_272":5584,"_141":2587},"13f3f79ef84a",[],{"_20":5586,"_90":271,"_272":5587,"_141":5589},"2cf9bbf53387",[5588],"794dd3e","We were able to brief press, an analyst, earlier.",[5591,5593],{"_20":5580,"_90":2595,"_2596":5592},"00:27:25.000",{"_20":5588,"_90":2595,"_2596":5594},"00:27:34.919",{"_20":5596,"_90":266,"_267":5597,"_275":5611,"_277":278},"34e42c30b983",[5598,5603,5606],{"_20":5599,"_90":271,"_272":5600,"_141":5602},"e29e00114cc3",[5601],"934f14e","So yeah, it actually made our releases a lot stronger.",{"_20":5604,"_90":271,"_272":5605,"_141":2587},"e7e745cbebae",[],{"_20":5607,"_90":271,"_272":5608,"_141":5610},"4deed1bec91a",[5609],"ff406b4","Right, because it took a coordination across the whole company to prepare for this event.",[5612,5614],{"_20":5601,"_90":2595,"_2596":5613},"00:27:38.280",{"_20":5609,"_90":2595,"_2596":5615},"00:27:43.179",{"_20":5617,"_90":266,"_267":5618,"_275":5632,"_277":278},"efc8f302fbd4",[5619,5624,5627],{"_20":5620,"_90":271,"_272":5621,"_141":5623},"0abdcab5cf54",[5622],"c1ebe8d","But then they had great content, they had, our press wrote about us, so that was like a massive shift versus you spend so much time",{"_20":5625,"_90":271,"_272":5626,"_141":2587},"41c379590f55",[],{"_20":5628,"_90":271,"_272":5629,"_141":5631},"c5c520736340",[5630],"ed4073c","preparing for that in person and that announcements at the in-person, but what about after that?",[5633,5635],{"_20":5622,"_90":2595,"_2596":5634},"00:27:47.100",{"_20":5630,"_90":2595,"_2596":5636},"00:27:55.540",{"_20":5638,"_90":266,"_267":5639,"_275":5664,"_277":278},"d9297061da79",[5640,5644,5648,5651,5656,5659],{"_20":5641,"_90":271,"_272":5642,"_141":3255},"b681db066640",[5643,1149],"ee8bfdb",{"_20":5645,"_90":271,"_272":5646,"_141":5647},"3afbfd3852f4",[5643]," Yeah, I think one thing that we've been drilling down even a little bit more is analyzing the data that we're looking at for how people are hearing about us and what kind of content they're landing on.",{"_20":5649,"_90":271,"_272":5650,"_141":2587},"73acc8927a89",[],{"_20":5652,"_90":271,"_272":5653,"_141":5655},"07fc4fecb664",[5654],"99583a5","And deepening what we're weighting for our technical documentation and guides and education points.",{"_20":5657,"_90":271,"_272":5658,"_141":2587},"5ccb713b42ad",[],{"_20":5660,"_90":271,"_272":5661,"_141":5663},"1fe798bd9d6c",[5662],"adcc220","So that's a stronger focus point that we have right now.",[5665,5667,5669],{"_20":5643,"_90":2595,"_2596":5666},"00:28:01.780",{"_20":5654,"_90":2595,"_2596":5668},"00:28:13.360",{"_20":5662,"_90":2595,"_2596":5670},"00:28:20.080",{"_20":5672,"_90":266,"_267":5673,"_275":5687,"_277":278},"ff8064cb4c36",[5674,5679,5682],{"_20":5675,"_90":271,"_272":5676,"_141":5678},"129dd4d7c419",[5677],"486a9eb","And then going to Jana's point, we had a beta release and we're working through a couple things for our feature workflows.",{"_20":5680,"_90":271,"_272":5681,"_141":2587},"62acd9cb0ceb",[],{"_20":5683,"_90":271,"_272":5684,"_141":5686},"5af4827c0fd1",[5685],"cdfaee0","And that was really strong because we had all the time to work on making sure the messaging was all correct.",[5688,5690],{"_20":5677,"_90":2595,"_2596":5689},"00:28:24.920",{"_20":5685,"_90":2595,"_2596":5691},"00:28:33.440",{"_20":5693,"_90":266,"_267":5694,"_275":5708,"_277":278},"eaa748636cbe",[5695,5700,5703],{"_20":5696,"_90":271,"_272":5697,"_141":5699},"9dc8e7245ac5",[5698],"d8143ea","Ahead of time we had customer panels and they were really excited about, like, what is the reason, what's the best use case.",{"_20":5701,"_90":271,"_272":5702,"_141":2587},"1acdbe36cf8e",[],{"_20":5704,"_90":271,"_272":5705,"_141":5707},"1e2b1ba32b46",[5706],"728fa43","And because we had more time to prep around that, that strengthened that release, which then led to a few follow-up pieces of content that we have going through it",[5709,5711],{"_20":5698,"_90":2595,"_2596":5710},"00:28:39.360",{"_20":5706,"_90":2595,"_2596":5712},"00:28:45.720",{"_20":5714,"_90":266,"_267":5715,"_275":5737,"_277":278},"bb28e25d0fdd",[5716,5721,5724,5729,5732],{"_20":5717,"_90":271,"_272":5718,"_141":5720},"0363bf594100",[5719],"b3f9495","and some demos, and thinking through that whole process of, okay, so we have this community aspect and how do we support that with our code and content, and that's that trifecta for what we do, and our",{"_20":5722,"_90":271,"_272":5723,"_141":2587},"29ed6dd4c23c",[],{"_20":5725,"_90":271,"_272":5726,"_141":5728},"6b50151157b6",[5727],"87a7253","superpower, so to speak, for DevRel, and how do we help make our company stronger from that one.",{"_20":5730,"_90":271,"_272":5731,"_141":2587},"9241fd4538fa",[],{"_20":5733,"_90":271,"_272":5734,"_141":5736},"caeb91c677c1",[5735],"7e3ec7f","So it allows us to focus in on that.",[5738,5740,5742],{"_20":5719,"_90":2595,"_2596":5739},"00:28:56.540",{"_20":5727,"_90":2595,"_2596":5741},"00:29:08.860",{"_20":5735,"_90":2595,"_2596":5743},"00:29:14.940",{"_20":5745,"_90":266,"_267":5746,"_275":5763,"_277":278},"84b887d87e8d",[5747,5751,5755,5758],{"_20":5748,"_90":271,"_272":5749,"_141":2808},"32b267b02c67",[5750,1149],"d784a02",{"_20":5752,"_90":271,"_272":5753,"_141":5754},"c6f5dfdb03ab",[5750]," So it seems like some of the conversation in the DevRel world earlier in the pandemic was, what are we going to do?",{"_20":5756,"_90":271,"_272":5757,"_141":2587},"4fbcd8a84d77",[],{"_20":5759,"_90":271,"_272":5760,"_141":5762},"676fbda4d921",[5761],"fc1aaeb","We can't get on planes. Based on the conversation today, it seems like there are tons of advantages to a largely online DevRel program.",[5764,5766],{"_20":5750,"_90":2595,"_2596":5765},"00:29:17.040",{"_20":5761,"_90":2595,"_2596":5767},"00:29:22.880",{"_20":5769,"_90":266,"_267":5770,"_275":5784,"_277":278},"d4eb0a15c095",[5771,5776,5779],{"_20":5772,"_90":271,"_272":5773,"_141":5775},"08b1dcefd9c7",[5774],"e37d51a","Other than community and the in-person aspect of getting on a plane, are we missing anything?",{"_20":5777,"_90":271,"_272":5778,"_141":2587},"1fc1b02463be",[],{"_20":5780,"_90":271,"_272":5781,"_141":5783},"b7826072cbd7",[5782],"97b1976","Or is there anything we're losing as a result of not being able to be on the road as much?",[5785,5787],{"_20":5774,"_90":2595,"_2596":5786},"00:29:31.340",{"_20":5782,"_90":2595,"_2596":5788},"00:29:37.020",{"_20":5790,"_90":266,"_267":5791,"_275":5816,"_277":278},"6133751e0639",[5792,5796,5800,5803,5808,5811],{"_20":5793,"_90":271,"_272":5794,"_141":2976},"8497f6b555a3",[5795,1149],"c829d1e",{"_20":5797,"_90":271,"_272":5798,"_141":5799},"b945d1ef6977",[5795]," Yeah, I mean, I really think it's the relationships you build at attending conferences, right?",{"_20":5801,"_90":271,"_272":5802,"_141":2587},"56d1eddf7ce2",[],{"_20":5804,"_90":271,"_272":5805,"_141":5807},"8ebee24f4db7",[5806],"05ebc8b","Like making friends, making those connections, whether it's third party or your own.",{"_20":5809,"_90":271,"_272":5810,"_141":2587},"7930f3b8900d",[],{"_20":5812,"_90":271,"_272":5813,"_141":5815},"fcc311d90b1b",[5814],"a29295b","But I think the benefits just outweigh the negative, especially the reach and what we're able to develop now.",[5817,5819,5821],{"_20":5795,"_90":2595,"_2596":5818},"00:29:41.940",{"_20":5806,"_90":2595,"_2596":5820},"00:29:47.700",{"_20":5814,"_90":2595,"_2596":5822},"00:29:52.640",{"_20":5824,"_90":266,"_267":5825,"_275":5847,"_277":278},"d33768185ef7",[5826,5831,5834,5839,5842],{"_20":5827,"_90":271,"_272":5828,"_141":5830},"04179c5d42da",[5829],"6097ccc","It's kind of cool. We're almost thinking of running like a HashiCorp TV show, right?",{"_20":5832,"_90":271,"_272":5833,"_141":2587},"0f54688abb23",[],{"_20":5835,"_90":271,"_272":5836,"_141":5838},"0c2268e8a276",[5837],"75ce7b8","Because I think people are a bit zoomed out.",{"_20":5840,"_90":271,"_272":5841,"_141":2587},"a3ac253661af",[],{"_20":5843,"_90":271,"_272":5844,"_141":5846},"a2de0263e11a",[5845],"768f741","So it's like, hey, how do we create more interesting content, right?",[5848,5850,5852],{"_20":5829,"_90":2595,"_2596":5849},"00:30:00.720",{"_20":5837,"_90":2595,"_2596":5851},"00:30:06.900",{"_20":5845,"_90":2595,"_2596":5853},"00:30:08.420",{"_20":5855,"_90":266,"_267":5856,"_275":5878,"_277":278},"cc2ff92a5941",[5857,5862,5865,5870,5873],{"_20":5858,"_90":271,"_272":5859,"_141":5861},"6503167c6ee9",[5860],"1e34498","How do we do Twitch streams and do live coding? And again, the reach is so much farther.",{"_20":5863,"_90":271,"_272":5864,"_141":2587},"462175011b0f",[],{"_20":5866,"_90":271,"_272":5867,"_141":5869},"b309ecfb947d",[5868],"6aa9f28","So it's been really exciting.",{"_20":5871,"_90":271,"_272":5872,"_141":2587},"1e248f2cef4e",[],{"_20":5874,"_90":271,"_272":5875,"_141":5877},"d3e7558bb410",[5876],"07aba23","March was really brutal, but then it's been an exciting couple months.",[5879,5881,5883],{"_20":5860,"_90":2595,"_2596":5880},"00:30:12.340",{"_20":5868,"_90":2595,"_2596":5882},"00:30:18.040",{"_20":5876,"_90":2595,"_2596":5884},"00:30:20.040",{"_20":5886,"_90":266,"_267":5887,"_275":5912,"_277":278},"9e9dce3898fe",[5888,5892,5896,5899,5904,5907],{"_20":5889,"_90":271,"_272":5890,"_141":3255},"1ad13bd86a90",[5891,1149],"140a1b1",{"_20":5893,"_90":271,"_272":5894,"_141":5895},"a8ca082e43d9",[5891]," I think, in general, I think part of it, the strong, I don't want to say visceral reaction, but in some ways that one is that. And as, I guess, an industry in developer",{"_20":5897,"_90":271,"_272":5898,"_141":2587},"a5ff23f2fe07",[],{"_20":5900,"_90":271,"_272":5901,"_141":5903},"bc448aca0399",[5902],"73daad5","relations, I think we've overindexed on associating events with developer relations.",{"_20":5905,"_90":271,"_272":5906,"_141":2587},"385a1a166f39",[],{"_20":5908,"_90":271,"_272":5909,"_141":5911},"4671e38b9f8c",[5910],"bd3d58a","So this allows us to go back to that one.",[5913,5915,5917],{"_20":5891,"_90":2595,"_2596":5914},"00:30:22.760",{"_20":5902,"_90":2595,"_2596":5916},"00:30:33.480",{"_20":5910,"_90":2595,"_2596":5918},"00:30:37.880",{"_20":5920,"_90":266,"_267":5921,"_275":5935,"_277":1727},"f3846e4567d3",[5922,5927,5930],{"_20":5923,"_90":271,"_272":5924,"_141":5926},"eb560a24ce4d",[5925],"e1e46cb","At its core, events is part of it and it's part of the community, but it's not the only part.",{"_20":5928,"_90":271,"_272":5929,"_141":2587},"0ecec445e1f1",[],{"_20":5931,"_90":271,"_272":5932,"_141":5934},"64ae55ec4ded",[5933],"aa60959","So it allows us to actually have deeper connections and deeper understanding of what we're doing.",[5936,5938],{"_20":5925,"_90":2595,"_2596":5937},"00:30:39.799",{"_20":5933,"_90":2595,"_2596":5939},"00:30:46.480",{"_20":5941,"_90":266,"_267":5942,"_275":5956,"_277":278},"f36affd5937d",[5943,5948,5951],{"_20":5944,"_90":271,"_272":5945,"_141":5947},"fe0d465d1c04",[5946],"cce78a9","And what we got into developer relations to do in the first place, and what DevRel was when it really started, before we had the ability to get on the planes and do things like that.",{"_20":5949,"_90":271,"_272":5950,"_141":2587},"92db63e9c981",[],{"_20":5952,"_90":271,"_272":5953,"_141":5955},"e69b8cfe9375",[5954],"ebd34c2","That's Michael's two cents on it.",[5957,5959],{"_20":5946,"_90":2595,"_2596":5958},"00:30:51.120",{"_20":5954,"_90":2595,"_2596":5960},"00:31:03.100",{"_20":5962,"_90":266,"_267":5963,"_275":5980,"_277":278},"9359222faf8a",[5964,5968,5972,5975],{"_20":5965,"_90":271,"_272":5966,"_141":2976},"b5ddc8d6ce12",[5967,1149],"2881824",{"_20":5969,"_90":271,"_272":5970,"_141":5971},"ce229c62c9b9",[5967]," Yeah. And I think, I'm sure we all believe this, but DevRel is becoming more important than ever, right?",{"_20":5973,"_90":271,"_272":5974,"_141":2587},"fba99c4746f4",[],{"_20":5976,"_90":271,"_272":5977,"_141":5979},"502215157ac1",[5978],"4044617","Sometimes you're like, oh, what does this mean?",[5981,5983],{"_20":5967,"_90":2595,"_2596":5982},"00:31:05.100",{"_20":5978,"_90":2595,"_2596":5984},"00:31:12.700",{"_20":5986,"_90":266,"_267":5987,"_275":5993,"_277":278},"acaf9bac4992",[5988],{"_20":5989,"_90":271,"_272":5990,"_141":5992},"f6dcd9eebc25",[5991],"3951bea","Is this a fad? But at least at HashiCorp, we have a whole org dedicated to this. This validates that this is something that companies need.",[5994],{"_20":5991,"_90":2595,"_2596":5995},"00:31:14.539",{"_20":5997,"_90":266,"_267":5998,"_275":6004,"_277":278},"9b20844e735c",[5999],{"_20":6000,"_90":271,"_272":6001,"_141":6003},"444fc5f6d7fa",[6002],"3e329aa","And more than ever, right, these activities we're doing, the reach, it's important.",[6005],{"_20":6002,"_90":2595,"_2596":6006},"00:31:22.779",{"_20":6008,"_90":266,"_267":6009,"_275":6042,"_277":278},"13a66df70050",[6010,6014,6018,6021,6026,6029,6034,6037],{"_20":6011,"_90":271,"_272":6012,"_141":2808},"50f907d8fc56",[6013,1149],"1229932",{"_20":6015,"_90":271,"_272":6016,"_141":6017},"770a318973b1",[6013]," It's been very educational for me.",{"_20":6019,"_90":271,"_272":6020,"_141":2587},"b203fa867e3a",[],{"_20":6022,"_90":271,"_272":6023,"_141":6025},"7ad2c0b9b91a",[6024],"2a6278e","So thank you all for",{"_20":6027,"_90":271,"_272":6028,"_141":2587},"7137b9993487",[],{"_20":6030,"_90":271,"_272":6031,"_141":6033},"a520edf4143c",[6032],"65d1459","being so candid and openly sharing all of your tips and tricks.",{"_20":6035,"_90":271,"_272":6036,"_141":2587},"3a9810755fc0",[],{"_20":6038,"_90":271,"_272":6039,"_141":6041},"3ce9e92da6b4",[6040],"9252a86","It's been a lot of fun, and thanks to Heavybit for producing it.",[6043,6045,6047,6049],{"_20":6013,"_90":2595,"_2596":6044},"00:31:30.460",{"_20":6024,"_90":2595,"_2596":6046},"00:31:32.780",{"_20":6032,"_90":2595,"_2596":6048},"00:31:34.540",{"_20":6040,"_90":2595,"_2596":6050},"00:31:38.220",{"_92":6052},{"_239":6053,"_241":6054,"_243":6055,"_90":6056,"_246":6057,"_6058":6059,"_7":6060,"_6081":6078,"_2235":6082,"_97":6083},"2022-07-13T08:26:31Z","f6b22325-a403-4846-b09d-0a3814bdbfaf","Rlcgx84U4mvW0quCrhg4cO","mux.videoAsset","2022-09-05T22:30:37Z","assetId","UMKjkq101bqomcYft1yAB700cWCW1HytM00",{"_6061":6062,"_6063":6064,"_310":6065,"_2183":6059,"_6066":6067,"_6068":6069,"_6070":6071,"_6072":6073,"_6074":6075},"aspect_ratio","16:9","created_at","1646203658",1908.048978,"master_access","none","max_stored_frame_rate",29.97,"max_stored_resolution","HD","mp4_support","standard","playback_ids",[6076],{"_20":6077,"_2183":6078,"_6079":6080},"CqaXqiM4","XgupjtVQ6JP8ZHQ00gAIvaRPSEeBfZPPJ","policy","public","playbackId","ready","https://stream.mux.com/XgupjtVQ6JP8ZHQ00gAIvaRPSEeBfZPPJ",{"_6085":293,"_125":2160},"OGdescription","preview","pageNumber","actionData","errors"]

Shifting to Online Community: The Future of DevRel

Speakers