January 27, 2015
Interview with Nir Eyal: Building Habit Forming Developer Products
Author of Hooked, Nir Eyal discusses the Hook Model in relation to Developer Startups and how to build habit forming products.
We’re thrilled to welcome our newest member Replicated – a company that gives SaaS and software vendors a container-based platform to easily deploy their applications inside customers’ environments.
Typically, the introduction of an on-prem version requires building an entirely new product from scratch and can be disruptive in terms of focus and resources. However, Replicated’s approach to modern on-prem software lets users utilize cloud-native architectures and technologies (including Kubernetes and CI/CD) to maintain a single code base for all versions of their product. Replicated also provides customers with on-prem licensing, updating, and support features that companies wanting to offer on-prem versions would otherwise have to build themselves.
Companies like HashiCorp, NPM, ReadMe, CircleCI and GitPrime rely on Replicated to extend their businesses into their customers’ data centers and virtual private cloud environments.
Co-founders Grant and Marc are also the creators of the popular EnterpriseReady guide that highlights best practices for SaaS companies when building applications that serve enterprise customers. Replicated is Los Angeles-based and backed by prominent investors, including Amplify Partners, Boldstart Ventures, Mucker Capital and Founder Collective.
About the founders:
Grant is the founder and CEO of Replicated. Previously, Grant was the founder and CEO of Look.io, a plugin for mobile apps and websites to easily enable live customer support chat. Look.io was acquired by LivePerson, Inc (Nasdaq: LPSN) where Grant led the mobile team and helped scale the product to the largest telcos, financial institutions and retailers in the world.
Marc Campbell is the founder and CTO of Replicated. Currently, more than one-third of the Fortune 100 have applications deployed by Replicated in their infrastructure. Previously, Marc was the founder and CTO of Look.io, a plugin for mobile apps and websites to easily enable live customer support chat. Look.io was acquired by LivePerson, Inc (Nasdaq: LPSN).
Interested in joining Heavybit? Our program is the only one of its kind to focus solely on taking developer products to market. Need help with developer traction, product market fit, and customer development? Apply today and start learning from world-class experts.