October 24, 2016
DevGuild: Demand Gen – How To Build, Measure, And Scale A Content Machine
Join DigitalOcean cofounder and Head of Marketing Mitch Wainer as he discusses the user journey and framework he uses to assign credit acros...
Rachel Chalmers from 451 Group on Saul Alinsky’s Rules for RadicalOk
Rachel Chalmers is perhaps best known as the principal at Ignition Ventures and the former VP of research at 451 Group. She was one of the first analysts to cover Opsware, BladeLogic, VMware, Splunk and Cloudera. But in a recent Heavybit talk, the seasoned analyst and investor showed a different side. Using Alinsky’s Rules for Radicals, Chalmers spoke about how generations of grassroots organizers have inspired her to think outside the box about building strategies for engagement and business.
Rules for Radicals is a series of lessons Alinsky wrote to pass to the Seventies generation of activists. The book has influenced groups across the political spectrum including the National Farm Worker’s Movement, FreedomWorks (a lobbying group tied to the Tea Party) and the 2008 Obama Campaign. Chalmers adapts five of Alinsky’s 13 rules to help companies empower their users to advocate in the enterprise. These include:
For Rachel’s complete presentation video visit the Heavybit library.
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