March 10, 2017
SaaS Content Strategy: 3 Tactics To Drive More Traffic To Your Blog
When sifting through content strategies, be mindful of two critical steps: create valuable content and deliver your content to an audience w...
I am excited to announce that I have joined Heavybit Industries as Public Relations Manager. For Heavybit’s brand and community, I will provide strategic counsel for public-facing communications and will be a resource for product launches, company milestones, and industry events. Additionally, my role will be to leverage the power of Heavybit’s network and drive industry trend stories.
Most recently, I worked for a global communications agency, Hill+Knowlton Strategies, working with several top enterprise technology clients such as Brocade, salesforce.com and VMware. I hold a bachelor’s degree in cognitive science and human-computer interaction from the University of California, San Diego.
A favorite Ted Talk of mine by Simon Sinek presented the idea of “Start With the Why.” Sounds simple, but what Sinek found is that many companies do their communications backwards. They start with their “what” and then move to “how” they do it, and consequently fail to highlight “why” they do what they do.
My “why” for joining Heavybit is the opportunity to work with companies that represent one of the highest growth industries in the coming decade and the chance to help communicate how, collectively, developer tools are shaping the world and are creating better human experiences.
A huge thank you to the clubhouse for the warm welcome. It is really special to be a part of a community that sees the value of relationship building and the importance of face-to-face communication.
Please always feel free to contact me directly with questions or just to say hello! I can be reached at firstname.lastname@example.org and @Malia_Powers.