October 29, 2019
Using User Research as a Pre-Product-Market Fit Tactic
So you have an idea. How do you build an MVP that is usable to your target users? The answer lies in thorough user research.
As all companies become software companies, continuous delivery (CD) of software may be one of the most significant and productive changes for businesses this decade. The bigger a company is, the more value it can get from CD, but the harder it is to adopt.
During Heavybit’s Wheelhouse event on Continuous Delivery, Nike’s Consumer Technology Officer Chris Satchell discussed the value and challenges of CD at Nike. Satchell leads 1,400 employees across Nike’s Consumer Digital Technology (CDT), which designs, builds and operates all of Nike’s consumer facing technologies, applications and services globally. Nike is a leader in embracing digital technology to serve consumers, with CDT responsible for execution across Nike.com, mobile and web commerce, brick & mortar retail stores, Nike+ applications, and digital brand experiences.
With this much at stake, nine months ago Nike introduced an aggressive roadmap for global continuous delivery. Since then the company has worked on a transition away from a vertical stack in favor of more scalable distributed microservices, it’s committed to a canary deployment model, and it’s moving from a single physical data center to a multi-regional cloud approach.
Here are Satchell and his team’s high level learnings:
Huge strides in microservice architecture and CD
approaches are being made in enterprise companies — Nike is just one great example.
Nevertheless, as CD continues to mature, there are still major challenges to implementation for large companies. The challenges Satchell offered at the end of his presentation represent great opportunities for developer companies like our members to build better tools and experiences for enterprise developer teams. Some of those challenges include:
For more on Heavybit’s Wheelhouse including Michael
Cote’s video on The State of the Enterprise in Continuous Delivery, visit wheelhouse.heavybit.com.