May 4, 2015
Heavybit Show & Tell: Marketing Referral Loops with Codenvy
In a recent Heavybit Show and Tell, Codenvy CEO Tyler Jewelll discussed his marketing efforts and how after a dip in acquisition prior to la...
In 2010, Kara Swisher dubbed Michael Dearing, “The Hottest Angel Investor You’ve Never Heard Of”. Fast forward to today and the Harrison Metal founder and former SVP at eBay has already celebrated a number of wins with AdStack (acquired by TellApart), Mixer Labs (acquired by Twitter) and Aardvark (acquired by Google).
Through it all, Dearing has dedicated his career to helping companies productize emerging technologies, build go-to-market strategy, and establish their marketing programs.
In a recent Heavybit presentation, Michael Dearing offers his thoughts on pricing strategy and how behavioral economics are modifying the classic supply and demand model.
After listing what he describes as “Economics 101” sources, the investor goes on to cite additional thinkers in arguing his belief that “pricing isn’t a math problem, it’s a judgement problem.”
Once you watch the Dearing video, you may want to dig into the below additional resources.
For the complete Heavybit video featuring Michael Dearing’s Pricing talk, visit our library.