March 19, 2015
User-Driven Product at Stack Overflow & Stack Exchange
In this Heavybit Speaker Series talk, Jeff offers lessons from his experience building Stack Overflow, Stack Exchange, and most recently, Di...
In addition to building a demand marketing program from scratch, PagerDuty’s first marketers had to scale quickly on a startup budget, produce a strong calendar of campaigns and efforts, and continue to earn the buy-in of two technical cofounders.
Join PagerDuty’s VP of Business Operations and second marketing hire Kamal Thakarsey as he discusses the stages of his company’s growth and the different ways he has communicated ROI for each stage.