September 22, 2017
Building Contentful’s Global Advocacy Program
I recently attended a webinar put on by Vanilla forums that featured Alicia Taggio, Advocate Marketing Manager at Hootsuite, and CMX’s Dav...
In addition to building a demand marketing program from scratch, PagerDuty’s first marketers had to scale quickly on a startup budget, produce a strong calendar of campaigns and efforts, and continue to earn the buy-in of two technical cofounders.
Join PagerDuty’s VP of Business Operations and second marketing hire Kamal Thakarsey as he discusses the stages of his company’s growth and the different ways he has communicated ROI for each stage.