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DevGuild: Demand Gen – Scaling Marketing, The Three Phases Of Pagerduty’s Growth Heavybit

In addition to building a demand marketing program from scratch, PagerDuty’s first marketers had to scale quickly on a startup budget, produce a strong calendar of campaigns and efforts, and continue to earn the buy-in of two technical cofounders.

Join PagerDuty’s VP of Business Operations and second marketing hire Kamal Thakarsey as he discusses the stages of his company’s growth and the different ways he has communicated ROI for each stage.

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