June 13, 2016
Dev Tools Digest – June 13
Gradle announces a new feature, Uber releases its RUSH API to the public, and presenters recap Write the Docs and Cloud Expo 2016 in this we...
There’s no point in creating stellar content if it doesn’t map to ROI. But how do you determine ROI, map it to your funnel and ensure you’re evolving your marketing efforts to optimize for revenue, acquisition and org-wide outcomes.
Watch MongoDB CMO Meagen Eisenberg, Twilio’s Head of Content Devang Sachdev and VP of Marketing at Box Lauren Vaccarello in conversation with Reify founder Michael Bernstein as they discuss the metrics, tooling and decisions required to convert content audiences into paying customers.