May 12, 2020
COVID Resources for DevTools Startups
A collection of COVID resources from Heavybit to help devtools startups adapt their sales, marketing and management processes.
There’s no point in creating stellar content if it doesn’t map to ROI. But how do you determine ROI, map it to your funnel and ensure you’re evolving your marketing efforts to optimize for revenue, acquisition and org-wide outcomes.
Watch MongoDB CMO Meagen Eisenberg, Twilio’s Head of Content Devang Sachdev and VP of Marketing at Box Lauren Vaccarello in conversation with Reify founder Michael Bernstein as they discuss the metrics, tooling and decisions required to convert content audiences into paying customers.