In this Demand Gen Fireside Chat on Designing the Right Marketing Team, Netlify’s Erin Symons and Algolia’s Kamal Thakarsey discuss how to build an effective marketing machine for early stage companies. The pair covers how to hire, what tools to use and other successful strategies for scaling out your business.
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Content from the Library
Scaling Marketing, The Three Phases Of Pagerduty’s Growth
Join PagerDuty’s VP of Business Operations and second marketing hire Kamal Thakarsey as he discusses the stages of his company’s growth and the different ways he has communicated ROI for each stage.
O11ycast Ep. #91, Every Failure Becomes an Eval with Janaki Vivrekar
On episode 91 of o11ycast, Ken Rimple and Jess Kerr sit down with Janaki Vivrekar. Janaki shares how Amplitude is building AI-powered analytics agents, why evaluation frameworks are becoming essential to AI product development, and how teams can use observability techniques to improve agent performance over time. The conversation explores eval-driven development, production feedback loops, and the challenges of helping AI systems reason about complex business data.
5 Social Media Strategies for Early-Stage Startup Founders
How should early-stage founders approach social media (especially “tech Twitter”)? The experts at Leadtail explain.