Early Approaches to Developer Community & Content

What are the advantages of developer communities and dev-first go-to-market? What role does content play in building value and loyalty? If a manifesto gets no Medium claps, does it make a sound? Join us as we outline a framework for engagement, early strategies to systematize and scale community, and examples of how others have forged a path to developer trust and love.

PANEL: Mux cofounder Matt McClure, ApolloGraphQL’s Director of Developer Experience Peggy Rayzis, and Camunda Director of Dev Rel and author of “The Business of Developer Experience” Mary Thengvall in conversation with Orbit CEO Patrick Woods

PRESENTATION: Orbit CEO Patrick Woods

Connecting Developer Community to Commercial Success

There’s no doubt that developer love can translate into long-term profits and market share. But the path between developer adoption and meaningful revenue is tough and it’s ever-evolving.

PANEL: Join Armory COO Margaret Francis, HashiCorp CMO Marc Holmes and HackerOne’s VP of Community Luke Tucker in conversation with investor/advisor Ashley Smith to hear how the best bottom-up companies have reconciled and navigated developer community-building and exceedingly larger enterprise deals.

Category Leader Essentials: Features, Management, and Momentum

Your startup might launch as a developer tool, but companies with vibrant developer communities often expand into broader platforms, 3rd party ecosystems, and, with luck, into category leaders. Learn how others have won categories, sequenced their partnerships, and tailored their roadmap along the way.

PANEL:  Slack’s VP Product Ali Rayl, DataStax CPO Ed Anuff  and Netlify’s Co-Founder and President Christian Bach moderated by Calyx Consulting’s Paige Paquette.

FIRESIDE: Auth0 CPO Shiven Ramji in conversation with LaunchDarkly’s VP Platform Adam Zimman.