EARLY APPROACHES TO DEVELOPER COMMUNITY & CONTENT

Peggy Rayzis
Director of DX, Apollo GraphQL
Twitter | LinkedIn

What are the advantages of developer communities and dev-first go-to-market? What role does content play in building value and loyalty? If a manifesto gets no Medium claps, does it make a sound? Our panelists outline a framework for engagement, early strategies to systematize and scale community, and examples of how others have forged a path to developer trust and love.

SO, YOU WANT A COMMUNITY? 3 CONSIDERATIONS

Patrick Woods is the Co-Founder and CEO of Orbit where he leads the team’s revenue, go-to-market and customer development efforts. In this presentation, he shares some of the ideas and mistakes the Orbit team has observed and learned from building the platform and talking to others.

CONNECTING DEVELOPER COMMUNITY TO COMMERCIAL SUCCESS

Luke Tucker
VP of Community, HackerOne
Twitter | LinkedIn

There’s no doubt that developer love can translate into long-term profits and market share. But the path between developer adoption and meaningful revenue is tough and it’s ever-evolving. Our panelists discuss how the best bottom-up companies have reconciled and navigated developer community-building and exceedingly larger enterprise deals.

OUR COMMUNITY LOVES OUR FREE PRODUCT: NOW WHAT?

Ashley has built a long career helping early stage startups scale into successful organizations and is currently advising, investing, and sitting on the boards of early and growth stage startups. In this presentation, she shares how to go about monetizing a product that developers love without ruining a community you’ve invested so much time and energy in cultivating.

CATEGORY LEADER ESSENTIALS: FEATURES, MANAGEMENT, AND MOMENTUM

Ed Anuff
CPO, DataStax
Twitter | LinkedIn

Your startup might launch as a developer tool, but companies with vibrant developer communities often expand into broader platforms, 3rd party ecosystems, and, with luck, into category leaders. Learn how others have won categories, sequenced their partnerships, and tailored their roadmap along the way.

COMMUNITY STRATEGIES FROM EARLY TO LATE STAGE

In this finale fireside chat, Adam and Shiven share their community strategy stories and lessons, from developer community building at the early stage, to monetizing your product in the growth stage, to finally scaling from product to platform, all the while building a software-defined movement.