DevGuild Software-Defined Movements



May 25-27 2021

Truly groundbreaking technical products require industry-wide education, a well-aligned community and product, and partners. It’s not enough to yell the right approach into the void. Think about Netlify and JAMstack, Snyk and DevSecOps, LaunchDarkly and Feature Flagging – they all built groundswell developer movements and they didn’t do it alone.

Through a combination of keynote sessions, case studies, and panels, we’ll guide you through what it means to start a software revolution and how to wield that power for good and profit. Hear real stories from seasoned builders and developer startup founders, and leave with a clear framework to apply to your own product and team.


Opening Session

Tues May 25
12-1:30pm PST

Early Approaches to Developer Community & Content

What are the advantages of developer communities and dev-first go-to-market? What role does content play in building value and loyalty? If a manifesto gets no Medium claps, does it make a sound? Join us as we outline a framework for engagement, early strategies to systematize and scale community, and examples of how others have forged a path to developer trust and love.

Session Two

Wed May 26
12-1:30pm PST

Connecting Developer Community to Commercial Success

There’s no doubt that developer love can translate into long-term profits and market share. But the path between developer adoption and meaningful revenue is tough and it’s ever-evolving. Join us to hear how the best bottom-up companies have reconciled and navigated developer community-building and exceedingly larger enterprise deals.

Finale Session

Thurs May 27
12 – 1:30pm PST

Category Leader Essentials: Features, Management, and Momentum

Your startup might launch as a developer tool, but companies with vibrant developer communities often expand into broader platforms, 3rd party ecosystems, and, with luck, into category leaders. Learn how others have won categories, sequenced their partnerships and tailored their roadmap along the way.


DevGuild is a community and event series featuring the CEOs, founders, and top execs at leading developer, infrastructure, and B2B SaaS companies defining the future of software development.