Marty Cagan

Marty is an expert in product strategy and the author of the book, Inspired: How To Create Products Customers Love. He has held executive product positions at eBay, AOL, Netscape, and HP.

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    Skills

    Product Discovery

    Frameworks for product discovery in developer tools: design partners, user research, personas, competitive analysis, and building for developer flow. Covers customer interview techniques, discovery processes, evaluating feature requests, and knowing when to pivot. Drawn from practitioners at LaunchDarkly, Honeycomb, and others.

    • Photo of Stephen Boak
    • Kathy Korevec
    • Dave Shanley
    • Tanya Khakbaz
    • Rajoshi Ghosh
    • Photo of Magnus Hillestad
    • Photo of David Carney
    • Priyanka Sharma
    • Des Traynor Photo
    • Photo of Cole Krumbholz
    • Sunil Dhaliwal
    • Rachel Chalmers' Headshot
    • Marty Cagan Photo
    • Photo of Josh Koenig
    • Photo of David Dollar
    • Betty Junod
    • Adam Zimman
    • Heidi Waterhouse
    • James Governor
    Stephen Boak, Kathy Korevec, Stephanie Zhou, Dave Shanley, Tanya Khakbaz, Rajoshi Ghosh, Magnus Hillestad, David Carney, Priyanka Sharma, Des Traynor, Cole Krumbholz, Sunil Dhaliwal, Rachel Chalmers, Jeff Gothelf, Marty Cagan, Max Schoening, JD Maturen, Patrick Malatack, Josh Koenig, David Dollar, Betty Junod, Adam Zimman, Heidi Waterhouse, James Governor
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    Content from the Library

    Video

    Minimum Viable Product for Platforms

    Marty Cagan is the founder of Silicon Valley Product Group and the original SVP of Product and Design for eBay, where he defined...

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