Brad Rigby

Director of Product Management, Canopy

Brad Rigby is the Director of Product Management at Canopy, a cloud-based accounting practice management software.

    Skills

    Vertical SaaS Strategy

    Strategies for building and scaling software companies focused on specific industry verticals. Covers compound startup models, network effects, vertical pricing and monetization, professional services as go-to-market, building for non-technical users, and platform expansion within verticals. Drawn from practitioners at Procore, ServiceTitan, Remote, and others.

    • John Melas-Kyriazi
    • Anthony Presley
    • Steve Oriola
    • Jamie Davidson
    • Scott Mitchell
    • +8
    John Melas-Kyriazi, Brad Rigby, Anthony Presley and 10 more
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    Content from the Library

    Podcast

    Platform Builders Ep. #6, Making Accounting SaaS Sexy Again with Brad Rigby

    In episode 6 of Platform Builders, Christine Spang and Isaac Nassimi chat with Brad Rigby about Canopy’s strategic shift from a niche tax tool to a leading accounting practice management platform. This conversation explores the challenges and triumphs of this major pivot, the nuances of building vertical SaaS, and how Canopy is leveraging AI to streamline workflows and make accounting tech essential.

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