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Welcome to Developer Love, the podcast for people who build developer communities. Developer Love is launching soon, subscribe today to download the first full episode as soon as it goes live!
Ted manages Heavybit’s advisor network and facilitates knowledge sharing through the programming of speaker series, office hours, group sessions and Heavybit’s DevGuild conference series.
In this episode Grant interviews Adam Jacob, founder and CTO of Chef. Adam has been building Chef for over 10 years and during that time he has learned a LOT about how to deliver software that enterprises love. He has an incredible perspective and we were so glad to have him as one of our first guests.
The Heavybit community is proud to count some of the top operators from GitHub and Microsoft as active members and advisors. Over the years we’ve partnered with these folks to share their learnings with our member companies at Speaker Series events, in our podcast studio, and on our blog.
At the end of last year, Mixer, a Twitch competitor, introduced a new feature: Hypezone. Hypezone is a channel that always broadcasts the Player Unknown’s Battlegrounds stream closest to winning, and has consistently been one of the most watched channels on Mixer. Inspired by the technical challenge, Nick built a simple version of Hypezone (Hypebot3000) that does the same thing for Twitch streams.
The latest Web Experiences meetup featured a talk from Uber’s Jason Barone on building the right platform for content marketing success, as well as a great AWS Lambda/Alexa/Contentful demo from Contentful’s Rouven Weßling that you can’t miss.
On Oct. 24th Heavybit hosted a panel on building developer relations teams featuring Bear Douglas, Tim Falls, Jade Wang and Justin Johnson. The panel shared insights from their time at companies like Slack, Twitter, SendGrid, Keen, Meteor, and Cloudflare. Learn when to hire your first advocates, where to find the right advocates for your stage of company, and how to cultivate the success of everyone on your DevRel team.
On September 13th, Heavybit member Librato held their monthly SF Metrics meetup at our San Francisco Clubhouse. The event featured a talk on OpenTracing & Metrics from LightStep’s Ted Young, and IRONdb’s Fred Moyer spoke on Solving the Technical Challenges of TSDBs at Scale.
In his DevGuild: Content Strategy talk Liam Boogar, Algolia’s Brand Director, outlined the 6 step process he built to source great content from his entire company. Liam’s 6 steps to putting out more content without losing quality are: Opportunity, Interview, Storyboard, Draft, Culture, and Package. Let’s dive into each of these steps, so you can take some of his strategy and incorporate it into your own.
Part 1 of this guide focused on laying the right personalization foundation by 1) defining actionable audience groups, 2) identifying data sources and 3) exploring data enrichment options. Part 2 examines ways of applying personalizations across various channels and includes tips and resources to help you along the way.
I recently attended a webinar put on by Vanilla forums that featured Alicia Taggio, Advocate Marketing Manager at Hootsuite, and CMX’s David Spinks. You can watch the full webinar or view the slides here, but I’ve also assembled a few takeaways below alongside some valuable insight from Contentful’s Director of Developer Relations, Ricardo Alcocer.
An effective customer testimonial is an evergreen piece of content which can be invaluable to your marketing, sales, and even recruiting operations. Meanwhile, a poorly executed customer testimonial can damage your relationship with that customer, and worse, have a negative impact on your inbound flows. Read this short guide before filming your first testimonial.
This SF Video Tech event was packed with four really interesting talks from the community, covering a range of topics from 360 Video and WebVR, Background Timers, a deep dive on RTMP, and finally an enlightening look at the slow moving world of standards bodies.
In these SF Metrics Meetup talks, J Paul Reed discusses how to improve ourselves in order to improve our monitoring, and Sentry’s James Cunningham shares his secret sauce to sifting through the noise for the truly important alerts.
On May 25th, Heavybit member Mux hosted the SF Video Tech meetup in our San Francisco Clubhouse. Chris Kennedy, a staff video engineer at Ellation, gave a talk on an accidental case study at Crunchyroll around human perception & reaction to video compression changes.
In this talk, CircleCI’s Alek Sharma shares everything you always wanted to know about continuous integration – watch to learn how continuous integration and delivery can be used to increase confidence in your code and promote best practices.
It’s been three years since VP9 launched. Since then it has become battle tested in a number of scenarios and interest in it has only risen. In this talk, Alex Converse provides an overview of how the VP9 software, ecosystem, and specification have improved in recent years.
In this video from the SF Video Tech meetup, Visby’s Ryan Damm takes a look at current approaches to web-based VR, and discusses the unique problems of imaging for multi-perspective displays, from capture to compression and display.
In the latest episode of To Be Continuous, Edith and Paul discuss the massive DDoS attack against Dyn, a major DNS provider, in late 2016. They examine the security flaw that enabled millions of IoT devices to be hijacked and discuss how it could have been avoided.
In the latest episode of The Secure Developer, Guy is joined by Aren Sandersen. They examine the current state of access control systems and discuss the need for better education and tooling to support time-bound dynamic access control.
In the latest episode of JAMstack Radio, Brian invites Ryan Scott Brown and David Wells to examine the rise of Functions as a Service (FaaS). They discuss common use cases for FaaS and break down the cost benefit of using a service like Lambda instead of a more traditional server. Ryan also discusses the main players in the space and some of the vendor lock ins you should expect across the spectrum when using FaaS.
Don MacLennan is joined by a panel of customer success experts from Heroku, PagerDuty & RainforestQA to deconstruct the “Listen, Learn, Engage” framework and examine how each company goes about gathering user feedback, observing usage patterns and engaging customers in a meaningful way.
Cloudant founder and now investor Mike Miller shares his experience from both sides of the table. He discusses three classes of investors, what they look for from SaaS and infrastructure companies, and reveals his approach for translating investor expectations into revenue targets.
In this Heavybit talk, Jennifer Johnson shares a methodical approach for developing a go-to-market strategy. She covers category design fundamentals and what companies can do to differentiate themselves and achieve category domination. She reveals the importance of framing the problem you’re solving, constructing your corporate point of view, defining your category and developing category evolution strategies.
In this episode, Edith and Paul examine why traditional hiring methods are failing. They discuss flaws of interviewing such as the interviewer’s bias toward pattern matching, and the impossibility of getting a true representation of a candidate through an interview setting.
On Feb. 22nd, the SF Serverless community came together to share learnings and challenges associated with going serverless. Hear from Trek10’s Jared Short, IOPipe’s Adam Johnson, and Microsoft Azure Function’s team members Chris Anderson and Pragna Gopa.
On January 25th, 2017 Heavybit member CircleCI held their monthly Office Hours meetup at our San Francisco Clubhouse. The evening’s presentation was given by Oren Rubin, Founder and CEO at Testim.io, another Heavybit member company.
If you put out a piece of content and can’t confidently name both the target and goal, you’ve failed. In a previous post I outlined the four basic tenets of a content strategy; objectives, targeting, measuring, and prioritizing. Let’s take a closer look at targeting and measuring.
In this Sales Master Class, Matt Cameron shares his thoughts on hiring top grade Salespeople. He suggests using behavioral interviews to identify ‘evangelical’ sales reps and recommends that the ‘three amigos’ in your company arrange to meet on a regular, organized cadence to review key metrics.
In the latest episode of JAMstack Radio, Brian speaks with Dan Olson and Shinichi Nishikawa about Shifter, a serverless WordPress hosting solution that pre-renders your site and serves static HTML via CDN. Listen in for details on how Shifter works to deliver better speed and security for WordPress sites.
In his Heavybit talk, Brian Doll shares bottom-up sales approaches & messaging considerations for moving into the enterprise. He recommends a ‘do things and tell people’ approach as a critical component of developer marketing and provides actionable tips for companies looking to grow.
In this episode Edith and Paul are joined by Marianna Tessel, VP of Engineering at Docker to discuss the evolution of software delivery from the days of punch card systems. Marianna shares her thoughts on the future of continuous delivery, where she envisions software will be written in small chunks, instantly sucked into the system and ready to be used.
Kyle and Kevin are back, this time discussing the concept of a ‘cyborg company’. What exactly is a cyborg company and how is it relevant? Kyle explains that like the part-man part-machine cyborg, the modern company has machine parts and human parts, each with its own distinct strengths and weaknesses.
Demand generation is tough. You’re required to craft engaging content, campaigns, and events while tracking your acquisition, conversion, and optimization experiments. Learn proven demand gen strategies from Tomasz Tunguz, Craig Kerstiens, Nisha Ahluwalia, and Kiyoto Tamura in this panel presentation.
In episode #6 of The Secure Developer, Guy is joined by his Snyk.io co-founder Danny Grander for an in depth discussion on CTF (Capture The Flag) competitions in the security world. Learn about the differences between jeopardy style and attack-defense CTFs, the future of AI powered hacking (and defense!), and where you should start if you’re interested in playing.
In episode 7 of Practical Product, Craig and Rimas sit down with Scott Rocher, Director of Digital Product Development at Blue Bottle Coffee. Digital products and coffee, what do they have to do with each other? Rocher shows how the offline world of coffee can affect online content, and vice versa.
In the latest Data Science Storytime, Kyle and Kevin imagine what the future will look like where more companies take a cue from Google and Facebook and start counting & measuring everything. Hear the pair discuss why there is so much potential in companies like Tesla and why all the deep learning buzz might not be all it’s cracked up to be.
In this episode of JAMstack Radio, Brian Douglas and Mathias Biilmann of Netlify are joined by Serverless’ Nik Graf, co-creator of DraftJS Plugins. On the agenda for this discussion is the emergence of new and better rich-text editors, and how React has changed the game for front-end developers.
Crazy Egg and KISSMetrics founder Hiten Shah discusses how you can plug your content ideas into a marketing machine. In this talk you’ll learn how to plan a content production and distribution pipeline, identify patterns of success in channels and content formats, and build a programmatic approach to content marketing and measurement.
In the latest To Be Continuous, Edith and Paul talk about OKRs and other goal-setting methods. Hear them discuss the good, the bad and the gamability of measuring success. The pair remind us that there are learnings in the journey, not just the destination, despite what the term “growth hacking” might have you believe.
In the latest edition of Practical Product, Craig and Rimas ask if PMs are the “CEOs” of their area. Do they have a similar level of authority and responsibility, just on a smaller scale? Is it easier for them to just be one of the group offsite? The pair also looks at the ways you can motivate your team, from giving incentives to straight up coercion, which may or may not be Rimas’ favorite strategy.
Keen IO’s Kevin Wofsy and Kyle Wild return for the second installment of Data Science Storytime. Kyle tells the tale of his early, Tom Sawyeresque business ventures. From selling the family’s groceries at school, to paying kids to do his chores (with money from a bootleg video game website), entrepreneurship took many forms for the young Mr. Wild. But it wasn’t always smooth sailing. Hear what life lessons were reluctantly learned by Kyle before Keen.
In this time of thanks and giving I thought it would be helpful to assemble a care package for everyone with long trips, and longer weekends, fast approaching. This collection of articles, videos, and podcasts is focused on helping you take your developer products to market.
In episode 27 of To Be Continuous, Edith and Paul dive into what it means to be a 10x developer. Is the 10x developer a myth? Is being a “rock star” a good thing? What about ninjas or pirates? The pair discusses what motivates them to see something through from start to finish, both in business and in life.
In the debut of Data Science Storytime, Kevin Wofsy and Kyle Wild brainstorm the concept of the show, debate the difference between data science and non-data science, and recount the story of the action-hero data scientist who skipped a meeting with Kyle to rescue a little girl trapped on a mountain (or so he assumes).
In the fifth installment of The Secure Developer, Guy talks with Chef CTO Adam Jacob about the role security can play in DevOps and continuous integration/deployment. They cover the differences between baked-in and bolted on security and how automation with Habitat can change the way developers approach secure coding.
In Ep. #5 of JAMstack Radio, Brian and Ryan talk to GitHub Platform Engineering Manager Kyle Daigle about what makes GraphQL such a great query tool, especially for open-source projects. Fresh from the GraphQL Summit, Daigle shares his observations about who’s using it and why he can’t wait for it to be “uncool.”
Find lots of updates from the Serverless community in the latest edition of the DevToolsDigest, including the Serverless Snyk Plugin, and V1.1 of the Serverless Framework. Check out Netlify’s Site of the Week page for inspiration for your next JAMstack site, and read Between The Wires – a new interview series featuring founders of developer product companies.
In episode #4 of The Secure Developer, Guy is joined by Eric Lawrence of the Google Chrome security team. Eric and Guy begin with a discussion on what it takes to be a great security engineer – namely curiosity and a willingness to learn. Later they discuss the growing importance of the modern web browser, and how security previously only found in operating systems is now moving into browsers themselves. Finally they discuss the current state of HTTPS, including the carrots and the sticks that browser designers like Eric have at their disposal.
In this Q&A panel on Developer Product Design, Heavybit Product Faculty Chair and Squarespace Developer Platform Lead Cole Krumbholz is joined by Ryan Spraetz, Co-founder of Keen IO, Michael Friis, Product Manager at Docker, and Jon Dahl, Co-founder and CEO of Mux.
In this episode of To Be Continuous, Edith and Paul discuss the steps that a startup can take for successful organizational scaling. They bring up important questions including: What roles should your team members play as your company grows? How do you prioritize resources? Is Paul a good coder?
In episode 3 of The Secure Developer, Guy is joined by Sabin Thomas, VP of Engineering at Codiscope, where he creates tools that help developers build and deploy secure code faster. The two discuss the difficulties presented by the accelerating release of new tools and frameworks, the problem of too many sticks and not enough carrots, and the benefits of designing with security in mind from the start.
In this week’s digest, we announce our newest member ReadMe, Serverless launches V.1 of the Serverless Framework and a $3 million dollar seed round, several Heavybit members announce new features as part of Atlassian Summit, and Iron.io’s CEO Chad Arimura sits down with The New Stack for an interview on serverless architectures.
In this episode of Practical Product, Craig and Rimas are joined by Anna Marie Clifton to discuss Data Driven Product Management at Yammer. Anna Marie discusses the role of data in her day to day at Yammer, and the group talks through how to get the data you need from your product, even at an early stage.
In this episode of To Be Continuous, Edith and Paul dive into the question of specialization. They discuss the pros and cons of working with specialists vs. generalists, and how your decisions in this area can have a wide ranging impact on your product and company.
In this episode of Demuxed, Matt, Steve, & Phil are joined by Andrew Sinclair, Principal Software Engineer at Brightcove. The group has a great conversation on the history of Adaptive Video Streaming on the web before discussing the current state of Dynamic Adaptive Streaming over HTTP (DASH).
In this episode of The Secure Developer, Guy hosts RisingStack Founder and CEO Gergely Nemeth. The pair discuss the difficulties of selling security as a requirement, some of the most common attack vectors used on today’s web, and finally about the work Gergely is doing on Trace, a Node.js focused tool that makes debugging code simple.
In this week’s digest, new features from Convox, a great blog post and several job openings at ReadMe, a fantastic guide to building your own Facebook ChatBot from Serverless, and a deep dive into analytics-as-a-service through the lens of software development lifecycle concepts from Keen IO.
In this week’s digest learn about our newest member NodeSource, Rainforest announces an upcoming webinar, Serverless interviews the team behind the hackathon project that put the Australian government to shame, and two brand new podcasts in the Heavybit network: Demuxed & The Secure Developer.
In our first episode, Guy is joined by Kyle Randolph, Principal Security Engineer at Optimizely. Kyle and Guy discuss the sometimes difficult but always important task of prioritizing security in your engineering organization. Kyle shares stories from his time at Optimizely, Adobe, and Twitter.
Welcome to JAMstack Radio, a new podcast that discusses the JAMstack, a new way to build fast and secure apps or websites. JAMstack Radio is hosted by Brian Douglas, Developer & Advocate at Netlify. In this first episode, Brian is joined by Aaron Autrand, and Christian Schlensker to discuss the JAMstack and some of it’s best applications.
In this episode of Don’t Make Me Code, David and Steve are joined by Guy Podjarny, CEO of Snyk. The group discuss the current state of developer experience in security tools and practices, the importance of non-engineers on your developer tool team, and the challenges of ‘selling’ security to developers without resorting to FUD.
In this episode of Practical Product, Craig and Rimas discuss the rarely shared processes behind killing features in your product. They dig into why you should care about removing features just as much as adding them, how not to go about killing features or products, and how to communicate feature changes to your customers.
On August 24th we hosted our first Developer Product Design Meetup as follow up to our recent DevGuild: Developer Product Design conference. This regular meetup will feature speakers and panels focused on developer experience & developer product design. Follow us on Twitter to get updates on the next event, and check out our events page for tons of other developer-focused events.
Sales Development has evolved from a secret sauce of high growth developer companies to table stakes. In this Speaker Series presentation Fred Stevens-Smith, RainforestQA’s CEO, discusses how to effectively restructure your revenue and sales strategies, the realities of the in-the-trenches work required of an early sales team, and the course correction needed to ensure a more sustainable sales engine.
In this episode of Don’t Make Me Code, David and Steve have Liz Bennett in the studio. Liz is a Senior Engineer at Loggly, a SaaS based logging company. The three discuss the many benefits of Dogfooding as well as some unique-to-developer-tools pitfalls of using your own product to build itself.
In this episode of To Be Continuous, Edith and Paul discuss how you should use the principles of Continuous Delivery to find product/market fit for your startup, tool, or service. Along the way, they highlight common reasons startups fail to find product/market fit, from undervaluing sales and marketing teams, to simply believing that if you build it, they will come.
In this episode of Practical Product, Craig and Rimas are joined by Docker’s Senior Director of Product Management, Banjot Chanana. The group discuss how selling to developers in the enterprise is different from what you may be familiar with, the relationship between sales and product managers, and the challenges of maintaining a quality Developer Experience as you begin to serve enterprise customers.
In this episode of Don’t Make Me Code, Steve and David are joined by Sean Li, Lead Product Designer at Docker. Sean, Steve & David discuss Docker’s acquisition of Kitematic, the friction of attempting to replace a developer’s existing tool, and the increasingly prominent role of Design in Developer Tools.
Welcome to Practical Product, a new podcast where you’ll learn how to define the right product to build. In this first episode, hosts Craig Kerstiens and Rimas Silkaitis discuss what makes a well executed product launch and build you a playbook to apply to your own product launches.
In this episode, David and Steve are joined by Matt Harris, Co-founder of Sendwithus. The three discuss the challenges of providing the same great developer experience across multiple different languages, how important DX is to building developer traction, and finally they cover what to look for in potential hires when building your developer experience team.
Ray discusses the experience of moving from Apache Storm to SuperChief. He talks about some of the challenges Librato faced with Storm and the motivation to move away from frameworks. He covers the design and implementation of SuperChief, the benefits of this new approach and the direction SuperChief is going in the future.
Tamao Nakahara offers examples of how, at New Relic, Pivotal and VMware’s Cloud Foundry, she built user engagement campaigns and supported champions programs via cultivated incentives. She explains how you can build a sustainable and ROI-focused evangelism team and champion program, all while managing the pressures of a tough market, with authentic content and increased reach.
In this episode, Edith and Paul discuss the emergence of the term DevOps 2.0 and try to decide what it means, they talk about the incredible early validation powers continuous delivery gives your team, and they denounce the unnecessary risks of April Fools jokes not backed by continuous delivery.
In this Heavybit Sales Master Class, engineer-turned-sales master Mark Roberge of HubSpot gives insights and real-world examples of the “science of sales growth” featuring best practices for building, training and implementing a scaleable sales team. The Master Class is facilitated by Morgan Mackles of Iron.io.
In this Speaker Series “Fireside Chat,” Greylock Partner Jerry Chen sits with Docker’s SVP of Engineering Marianna Tessel to discuss what it takes to validate the needs of new users, scale teams to meet the needs of Fortune 500 customers and tackle the challenges of building an enterprise roadmap.
In this Speaker Series presentation, GitHub’s analytics lead JD Maturen discusses shipping to a community of 12.1 million users across 30.6 million repositories. In his talk, “Product Development and Otherness,” Maturen describes how GitHub’s product releases and roadmap have evolved to improve the developer experience.
In this end of year Speaker Series presentation, Tom Drummond looks back on key trends and high energy categories of 2015, reviews how investors are reacting to the developer company category and players, and examines trends and emerging market opportunities in the year to come.
In this episode, Yaron is joined by Marcy Campbell, SVP WW Sales & Business Development at Qubole. Marcy and Yaron discuss how to place your sales organization in a winning position, how to grow to multi-million dollars in revenue, and the importance of a strong engineering team supporting your sales team.
Heavybit member CircleCI recently cohosted an event with Docker in our SoMa clubhouse focussed on the still bumpy road from local and test Docker environments to production deployments. Each company brought a great presenter to our stage to discuss different solutions to this complex challenge.
In this episode of To Be Continuous, Paul and Edith host Sam Stokes, cofounder of Rapportive, to discuss empathy in software development, the tendency for micro services to become mini services, and the act of constantly updating software in a constantly updating world.
In our December 1st Show & Tell, Heavybit members Convox, Resonance Labs, and LaunchDarkly shared the latest tools and features they’ve been working on. Watch these short videos to learn more about effortless production-ready infrastructure, high-fidelity tracing, and feature flags on mobile.
In this Heavybit Speaker Series, Doug Leone, Sequoia Capital’s Managing Partner, shares some of the common patterns he’s seen in successful sales engines. Leone offers a high-level view on the do’s and don’ts for sales success with examples from portfolio companies including ServiceNow and Meraki.
Giving a technical presentation is hard work, giving a great technical presentation is a serious challenge. Should you give a demo? Should you simplify your technical message for wider reach? Where do you find speaking opportunities? I had the pleasure of speaking with Debbie Landa, CEO of Dealmaker Media, who organizes the popular GROW conference about what she feels makes a presentation great.
In his Heavybit Speaker Series presentation, Soso Sazesh, founder of Growth Pilots, teaches you everything you need to know about conversion optimization. At one point in his talk, Soso outlines how incredibly valuable SEM is for young startups because it provides cheap yet meaningful insights into your business and customers. Here are five SEM hacks Soso recommends:
Let’s get real, any monkey with a slide deck can fake hockey stick growth. In this Heavybit Speaker Series, Sean Byrnes talks about creating metrics and analytics for actual survivability, success and growth. Learn how to operationalize your org-wide goals, cut through the BS of pedantic goal-setting exercises, and get s@#t done.
In this Speaker Series presentation Kris Duggan takes you through how early-stage developer companies can get started on company-wide OKRs, how to use OKRs for alignment and increased progress, and finally, he shares real world examples of applying OKRs to the less numbers-driven side of your business.
In this presentation, Cameron Peron shows us that good companies hijack trends, while great ones define them. He covers how to source customer data and stories, how to craft trends and pitch journalists during slow newscycles and finally, how to reuse your coverage for top-of-funnel, sales and relationship-building.
Your marketing is generating leads and your inbound sales team is primed to close the deal. The only problem is that customer success is an afterthought in your sales cycle. In this presentation you’ll learn how to operationalize your sales workflow to increase revenue, the signals to help you identify at-risk customers, and how to build engagement before churn.
This week in Portland is Oscon, the annual celebration of open source software, architecture, frameworks, and tools for today’s engineers. We couldn’t be there ourselves, so instead we’ve assembled a list of some open source projects our members have contributed to the community that we think you’ll find valuable in your own work.
Heavybit launched a new Community Project this week: The Developer Marketing Guide. Our mission is to collect the best resources for developer marketing in one place, encourage a conversation about what works, what doesn’t, and why, and openly share that knowledge with the developer company community.
DockerCon is just around the corner, and as you may have heard “Containers are the Future” ;). With that in mind, let’s take a look at some of the biggest questions surrounding Docker in the present. In a recent presentation to Heavybit member companies, CircleCI CEO Paul Biggar presented some Docker Infrastructure questions to the community.
Opsee lets developers start testing and monitoring their cloud based distributed systems, for free. As developers transition from a three-tier architecture to a distributed system of services, it’s getting harder to track availability and performance. Opsee attaches seamlessly to cloud infrastructure to discover, test and monitor new services automatically, so developers never have to wonder what’s covered or whether it’s meeting service level targets.
In this Heavybit Speaker Series talk, Jeff offers lessons from his experience building Stack Overflow, Stack Exchange, and most recently, Discourse. His talk also focuses on the importance of user feedback in designing a better product experience.
Ben offers his insight into data analysis with this Speaker Series talk. He includes information on the data he finds key to strategic product pivot, the difference between good and bad customer questions, and how to take your data science to the next level.
Using examples from Stripe, Heroku, and Django, Jacob discusses what makes for excellent documentation — who reads it, who should be writing it, and what purpose it serves. He presents a framework for crafting the most clear and effective documentation possible, and the ways those docs can drive developer adoption of your product.
Hiten has started two SaaS companies, Crazy Egg and KISSmetrics. One is self-funded & the other is venture backed. He also sends a weekly email newsletter called SaaS Weekly where he shares relevant, curated links for anyone interested in SaaS businesses.
The goal of every startup is to build products that customers want & love. But how do you quantify what customers want? How do you know what features they will pay for? Heroku’s Matt Soldo will provide a powerful framework for analyzing products not as a black box, but as a collection of independent attributes that can be measured and modified. He’ll cover the basic math (linear regressions) needed, how it helps to understand products and how to apply it to improve your product’s pricing.
Marketing is a mix of science and art for which there is no playbook. Every company needs a marketing engine specific to their product, market, and route to market, with the right tools and metrics in place for generating demand. In this talk, Nisha will explain three essential pieces of this engine â€” lead gen, product marketing, and buzz marketing. You will walk away equipped with the knowledge of how to build a repeatable, scalable and predictable marketing engine for your startup.
Ethan focuses on investments in consumer technologies and developer platforms. He is particularly excited about consumer video start-ups and companies “developerizing the enterprise,” his phrase for companies that provide non-technical business users with powerful tools and potential impact without requiring them to code.
Meghan Murphy is Twilio’s Senior Manager of Community Programs. She currently leads the community team and drives strategy on defending, nurturing and inspiring developers. She also manages Twilio.org, the social initiative that empowers nonprofits with communications technologies.
As Co-founder and Chief Scientist of Cloudant, Mike Miller started database-as-a-service Cloudant after recognizing the need to analyze petabyte datasets with CERN’s Large Hadron Collider project. Since then, his role includes developing the company’s technical vision and managing long-term product R&D. Miller joins Heavybit members to present the successes and failures of his company’s journey from YCombinator to its 2014 acquisition by IBM.
Kevin Henrikson leads engineering for Acompli in San Francisco. Previously, he was Senior Director of Engineering at Zimbra (acquired by Yahoo! for $350M). His achievements include steering the successful transition following VMware’s acquisition and championing new quality and agile development processes that reduced bugs in the field, improved schedule predictability, and enabled a more fluid development process.
Oren loves building teams and companies, most recently running Heroku. He believes that People, Product, and Process are the only things that matter in creating a great company. From small startups to years at Sun he’s experienced the glories and pains, big and small, of tech companies.
With 17 years of experience, Todd has mastered the art of building and leading sales teams. As CRO at Opscode, he successfully created and managed the multi-channel sales infrastructure. He was directly responsible for hiring talent and building inside sales and territory sales teams. He’s now creating the sales roadmap for CFEngine as VP of Sales.
Its hard to know when to hire a marketing team, what they should focus on, and how it fits with your strategy. Stormpath’s Claire Hunsaker walks through the evolution of a marketing team – who they are, what they should accomplish, and what they need – at each stage of growth from MVP to IPO.
Heroku has seen massive growth over the years. This growth has come with periods of crippling ticket volume from demanding customers. Hear how the support team survived these dark periods while ultimately transforming the support org into a lean team providing 24/7 support with manageable ticket volume growth.
Heroku has had hellish periods of downtime resulting in Quality-of-Service numbers that staff and customers alike were frustrated with. Hear horror stories that caused outages, and what the company had to do to fix root causes. The changes have been vast, such as: improving service architecture, sunsetting legacy services, re-vamping monitoring and alerting, re-thinking testing for distributed systems, and most importantly hacking our own engineering culture. The result is a team that now operates 24/7 mission critical services with minimal interruptions.
Sales is hard and building a sales team is even harder! Come and hear how to address some of the biggest sales challenges: how to overcome obstacles to winning an order, how to avoid hiring bad salespeople and how to scale sales & sales teams. Learn from Kris’ experience interviewing over 1,000 sales candidates and hiring the first to the 100th salesperson.
Content marketing is one of the most important strategies to attract developers but it’s always a challenge. What do you write about? How do you maintain a steady supply of fresh content? Former Twilio Marketing Director and Mattermark CEO Danielle Morrill discusses how she built a sustainable content pipeline, got mileage out of individual pieces, and evolved content marketing as her community grew from few to 100,000+.
Javier will tell you how your board is broken. He’ll explain why the traditional advice about managing board meetings is all wrong. He’ll share some painful & colourful learning experiences from his own career as a founder & CEO. He’ll tell you how to change the dynamics of the board and how to turn your directors from “adult supervision” into constructive team players.
Truitt’s experience defining & executing large enterprise sales and go-to-market strategies for Appcelerator, EMC and PTC make him a well of knowledge for anyone interested in taking their revenue to the next level. Join Trenton and learn how a lean team, using the MEDDICC approach, can turn smaller credit card transactions into huge client contracts.
Solving your own problem is a great way to start building a product. Without a product strategy, however, it’s all too easy to build a toolbox of features, rather than a holistic product. You drift into building consulting-ware; that one more feature for that one more customer. Des will share the hard lessons he’s learned building products at Exceptional & Intercom. He’ll explain some of the common mistakes to product strategy and give you actionable takeaways for analyzing your product and planning your roadmap.
Knowing how to identify and measure key financial indicators can be critical to wisely investing your business’s limited resources. There are several highly important dashboard metrics for SaaS businesses, which factor in at different stages of company growth. Measuring them correctly is crucial, and can be much more complex than it seems. Jeff will show us how to measure and communicate these key metrics through his own case-studies and extensive experience implementing them for many startups.
Crittercism CEO Andrew Levy found out the hard way that you can’t just switch on enterprise sales. In 2013, he took Crittercism’s flagship product to over 800 million monthly active users tracking over 3 billion events per day. He grew the company from a dozen to over 50 people – adding an exec team, outside sales force and second head of recruiting. In this presentation, Levy offers audiences the inside scoop on how they changed their organization, their marketing and even their product to make larger enterprise sales, faster.
Peter is a co-founder of the Heroku Postgres product team. For over three years he has been responsible for designing, developing, and operating the largest cluster of Postgres databases in the world. He knows how to get databases running, keep them safe and ticking fast.
The architectural patterns of a large scale platform are changing. Dedicated VMs and configuration management tools are being replaced by containerization and new service management technologies like systemd. Come and learn how to use these new technologies to build performant, reliable, large distributed systems.
CEO of Eucalyptus.com and CEO of MySQL reviews the world of open source software – who is producing it, who is using it, and how they are turning it into a business. Using real-world examples, he will review various business models, looking at licensing, branding, governance, and proprietary add-ons to open source products.
Geva Perry has been a board member & advisor to 20+ developer-focused startups including Twilio, New Relic, Heroku, Sauce Labs and now Heavybit. He has 15+ years experience in enterprise software and is one of the top advisors on to go-to-market strategies for developer products.
According to Accompli CEO and former Redpoint Ventures EIR Javier Soltero, no phrase has motivated him more than an investor saying aloud, “Your product sucks.” The entrepreneur took the core technology behind a company that had already deadpooled, and bootstrapped it as Hyperic to sell it to both Springsource and now, VMWare.
Developers are increasingly influential when it comes to enterprise technology adoption. So much so that Redmonk analyst Steve O’Grady has called them “the new kingmakers”. However, while they might adopt products they love, developers still don’t control the enterprise purse strings. So how do you create a big developer-focused business in the enterprise? Based on his experience with more than two dozen developer-focused startups, including Heroku and Twilio, Geva Perry explores the phases & growth of these companies and explains how to graduate from developer adoption to enterprise dollars.
Zack Urlocker was heavily involved in MySQL’s disruption of the incumbent database software market, which has many good analogies to the battle being fought today by new developer cloud services. Based on this and his other extensive experience bringing disruptive technologies to market, Zack provides a framework for understanding disruptive technologies and optimizing marketing for technical audiences.
Current Redpoint partner and former Product Manager for Google, Tomasz Tunguz and managed discusses Benchmarks for “as-a-service” businesses. In this presentation he covers growth trajectories, sales and marketing spend data, valuation data, managing churn, and the economics of customer success teams.
It’s not always clear why analysts are important to startups. In this talk, 451 researcher and former Redmonk analyst Michael Cote discusses what analysts do, how they impact your business, and what motivates them. Cote offers prep tactics for briefings and consultations and helps Heavybit members add value while building their analyst relations strategies.
Business Development can be used as a growth lever at any stage of company. It can even help define your go-to-market strategy early on. Whether you’re looking to expand your distribution through existing platforms or build an ecosystem around your products, An Le offers lessons learned from building BD relationships for New Relic and Yammer. She’ll also offer info on the tools and types of partnerships that drive your business objectives as your company evolves and grows.
Pricing is sometimes thought of as a math problem but to Harrison Metal founder Michael Dearing, it’s a judgment problem. Says Dearing, “The standard economic model of supply and demand is powerful for understanding pricing, but it’s less useful when managing it. In this talk, Dearing shows about how behavioural economics can modify the standard model & provide simple tools to improve your pricing judgment.
Adam Gross has launched tens of developer facing products, and helped create some of the larger developer communities on the web. In this talk he’ll share a few of the basic tenants of platform marketing he’s learned along the way, and answer your questions about marketing in general.
The hardest thing about ops and incident response isn’t designing robust systems, debugging production, or quickly repairing technical issues. The toughest challenge is organizing to respond, communicating internally, and most importantly, communicating externally. These difficult challenges require massive preparation and are critical to developing customer trust and building a successful business.
Managing a design team is hard work, especially when your customers are developers. In this talk, Heroku’s Max Schoening discusses the continually evolving design process and some of his lessons learned over the past 3 years. He’ll talk about how to hire designers, having a sane process for design & how to balance taste, gut, and data.
Rapid growth is critical to startup success, but hiring sales people only scales linearly. When properly conceived and executed, partnerships can provide an exponent on the growth of your company by allowing you to leverage the market traction, momentum, and field reach of much larger organizations. Bill talks about building partnerships, BD blocking & tackling and the skills most organizations lack.
With so many data points to track and measure, startups often lack alignment around common and company-wide goals. YesGraph founder and former Dropbox and Facebook growth hacker Ivan Kirigin spoke to Heavybit members about setting realistic goals, triaging build features by cost benefit and measuring the impact of PR and sales. Says Kirigin, “If you want your users to do something, ask them. And if you want them to do it a lot, automate it.”
Designing a clean and intuitive REST + JSON API is no small feat. You have to worry about resources, pagination, query parameters, references to other resources, which HTTP Methods to use, HTTP Caching, security, and more. On top of all that, you have to make sure it lasts and doesn’t break clients as you add features over time. Stormpath CTO Les Hazlewood shares lessons on designing, implementing and supporting JSON-based REST APIs, using real world examples.
Google developer evangelist and former CTO of PostRank Ilya Grigorik understands the value of a few milliseconds. In his Heavybit presentation the author of High Performance Browser Networking discusses the speed-related issues affecting mobile web applications and how HTTP 2.0 can reduce latency, address head of line blocking, and eliminate the need for domain sharding.
Security is important for every start-up but it’s vital for start-ups building developer-focused, infrastructure or enterprise products. Unfortunately security is also time consuming, never-ending, and can be a real pain in the ass. Adam will teach you how to approach “security”, when to do so as a start-up and why it will save you time.
For those in developer relations, hero making is the act of helping others find success. CEO of Runscope, former partnership lead at IFTTT, and lead developer evangelist at Twilio, John Sheehan discusses how evangelists shape communities. From tips on event management, to hiring your first evangelists, to running contests and hackathons â€” Sheehan teaches Heavybit members how to separate the true hero makers from the hired guns.
Having worked on some of the highest trafficked sites in the world, Jeremy Edberg solves for growth. Says the Netflix and Reddit infrastructure lead, â€œThe key to scaling is finding your bottlenecks before your users do.” Some of the ways Netflix does this is via auto-scaling, automated simulations (the Simian Army) and choosing frameworks with active communities. For Reddit, the company deals with its massive audience by pushing non logged-in users to the CDN, using a bloom filter to return sets, and cacheing votes in the queue.