The Three Steps of Continuous Customer Obsession
You’ve got to maintain product and platform momentum over time. But how? And what are some realistic expectations?
As a serial entrepreneur passionate about growth hacking and helping other founders, Hiten is a frequent startup advisor. He is co-founder and President of KISSmetrics and previously co-founded CrazyEgg.
The Heavybit community is proud to count some of the top operators from GitHub and Microsoft as active members and advisors. Over the years we’ve partnered with these folks to share their learnings with our member companies at Speaker Series events, in our podcast studio, and on our blog.
Crazy Egg and KISSMetrics founder Hiten Shah discusses how you can plug your content ideas into a marketing machine. In this talk you’ll learn how to plan a content production and distribution pipeline, identify patterns of success in channels and content formats, and build a programmatic approach to content marketing and measurement.
Hiten has started two SaaS companies, Crazy Egg and KISSmetrics. One is self-funded & the other is venture backed. He also sends a weekly email newsletter called SaaS Weekly where he shares relevant, curated links for anyone interested in SaaS businesses.
KISSMetrics cofounder Hiten Shah is known as a content marketer and growth hacker. At a recent Heavybit Speaker Series, Hiten offered some interesting insights into how entrepreneurs can best engage developers. Rather than creating more traditional assets like blog posts or white papers, Shah tells founders to let the type of product lead the tactics you choose. This post highlights a number of Github-centric tactics.