How to Market Your User Stories
Let’s look at everything you should do after you’ve gotten customer approval to ensure that you’re getting as much as you can out of that case study.
Ashley manages Heavybit’s content strategy, supports founders in editorial planning and manages content services including podcasts, video and Content Guild.
Security incidents are inevitable, the only thing you’re in complete control of is how you respond to them, and a well managed response can save your company from destruction. In this DevGuild session, Zendesk CISO Maarten Van Horenbeeck explores the anatomy of an incident response through real-world case studies.
Setting OKRs can help your team stay aligned and focused on common goals, especially as the organization grows. But formal goal setting can be surprisingly challenging to pull off, and many organizations struggle to get started. To learn how early stage teams can kick off an effective OKR program, I spoke with Heather Doshay, VP […]
As 2019 wraps up, we’re continuing to look back on the best devtools and developer content of the year. This week we asked some of the sales, marketing, security and engineering experts from our network what the best thing that they read, watched or listened to this year was. Check out their recommendations to catch […]
Every week there’s a seemingly endless stream of new blog posts, articles, podcasts and other content about every facet of the devtools industry. While there are many great pieces waiting to be discovered, scouring the web for those gems could easily take up your whole week. Selecting a few well-curated newsletters surface interesting finds can […]
For companies at the cutting edge of enterprise software development, category creation can be a necessary way to differentiate themselves from existing solutions. But conjuring a completely new category out of nothing is a delicate business; you have to stay close enough to existing tools and terminology to give your audience something to compare it […]
Given the choice to build vs buy software, many dev teams prefer to build. Learn how to navigate selling to developers who don’t want to buy your product in these key takeaways from Edith Harbaugh’s Speaker Series, Build vs Buy: Turning Critics into Champions.