Adam Gross shares his framework for self-serve go-to-market strategy, and how developer and enterprise startups can gain early adoption, land, and expand.

In episode 47 of To Be Continuous, Edith and Paul are joined by Adam Gross, former CEO of Heroku, who explains why people get into product management and how the role has evolved alongside continuous delivery.

Adam Gross has launched tens of developer facing products, and helped create some of the larger developer communities on the web. In this talk he’ll share a few of the basic tenants of platform marketing he’s learned along the way, and answer your questions about marketing in general.