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About People

Adam Gross

Advisor

Adam was CEO of Heroku and specializes in platform marketing for developers. He’s helped scale and grow world-class developer communities for Personify, Salesforce, and Dropbox.

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Building Self-Serve Go-to-Market with Adam Gross

Adam Gross shares his framework for self-serve go-to-market strategy, and how developer and enterprise startups can gain early adoption, land, and expand.

Ep. #47, Product Management with Adam Gross

In episode 47 of To Be Continuous, Edith and Paul are joined by Adam Gross, former CEO of Heroku, who explains why people get into product management and how the role has evolved alongside continuous delivery.

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Platform Marketing with Dropbox and Salesforce

Adam Gross has launched tens of developer facing products, and helped create some of the larger developer communities on the web. In this talk he’ll share a few of the basic tenants of platform marketing he’s learned along the way, and answer your questions about marketing in general.

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