Building Self-Serve Go-to-Market with Adam Gross
Adam Gross shares his framework for self-serve go-to-market strategy, and how developer and enterprise startups can gain early adoption, land, and expand.
Adam was CEO of Heroku and specializes in platform marketing for developers. He’s helped scale and grow world-class developer communities for Personify, Salesforce, and Dropbox.
Adam Gross has launched tens of developer facing products, and helped create some of the larger developer communities on the web. In this talk he’ll share a few of the basic tenants of platform marketing he’s learned along the way, and answer your questions about marketing in general.