The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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SaaS Content Strategy: Targeting & Measuring
The best content is built for a specific persona, has a specific business goal in mind, and lives inside a platform that allows...
SaaS Content Strategy: Are You Doing it Wrong?
Content strategy isn’t just about capturing eyeballs and a frontpage post on Hacker News. You need to ask yourself how your...
Practical Product Ep. #6, Product Manager as CEO
In the latest edition of Practical Product, Craig and Rimas ask if PMs are the “CEOs” of their area. Do they have a similar level...
Developers + Marketing: Reflecting on my First-Year at Heavybit
This month marks my one-year anniversary here at Heavybit. There are several aspects that contribute to why this past year has...
Jedi Product Pitches with Andy Raskin
A not so long time ago on a stage at the Heavybit Clubhouse, strategic messaging and positioning expert Andy Raskin showed us...
The Pitch Room Ep. #7, Hired: Year One Roadmap For Marketers
In this episode of The Pitch Room, Malia is joined by Priyanka Sharma to discuss content marketing and building marketing...
The Developer Care Package, 2016 Edition
In this time of thanks and giving I thought it would be helpful to assemble a care package for everyone with long trips, and...
Platform Marketing: So You Want to Be an Ecosystem?
Slack’s Head of Platform Marketing Cecilia Stallsmith shows how to use successful platform models and strategies for greater...
Land and Expand Strategies at GitHub and New Relic
In his Heavybit talk, Brian Doll shares bottom-up sales approaches & messaging considerations for moving into the enterprise. He...
Dive Into Demand Generation With Tomasz Tunguz
Demand generation is tough. You’re required to craft engaging content, campaigns, and events while tracking your acquisition,...
Acquisition & Channel Tactics
Join Garrett Scott, Leah Grosky, Jackie Davis as they discuss the strategies and tactics they’ve used to acquire millions of...
Frameworks for Success: OKRs and KPIs
Heavybit had the pleasure of hosting Sean Byrnes, founder of Flurry and Outlier.ai, as well as Betterworks’ Kris Duggan at our...