Library

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Use Free Tools to Market Your Developer Product

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Messaging to the User vs the Buyer: Is There A Difference?

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Three Tips for Simple, Strategic, & Tactical Startup Communication

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Community Strategies from Early to Late Stage w/ Auth0, DigitalOcean, LaunchDarkly, GitHub

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Early Approaches to Community & Content with Mux, Apollo GraphQL, and Camunda

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Category Leader Essentials with Netlify, Slack, DataStax

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Our Community Loves Our Free Product. Now What?

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Connecting Community to Commercial Success with Armory, HashiCorp, HackerOne

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So, You Want a Community: 3 Considerations with Orbit

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3 Lessons from 4 Years of Running Virtual Developer Events

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Revitalizing Your Developer Content Playbook w/ GitHub’s Brian Douglas

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So You Want to Start A Show: Podcasting Best Practices

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Community Lessons from GitHub, Google & GitLab with Jono Bacon

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The Most Popular Pieces of Content from 2020

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Continuous Launch Strategy with LaunchDarkly’s Dir. of Marketing

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A Startup Guide to Product Launches: Generate the Hype Your Product Deserves

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Hire for Growth: The Founder’s Guide to Finding the Right, First GTM Marketer

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Aligning DevRel and Sales for Growth: Q&A Twilio CMO Sara Varni

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Roundup of Self-Serve GTM Resources

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Shifting to Online Community: Q&A with HashiCorp, LaunchDarkly, and Moesif

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Aligning DevRel and Sales for Growth with Twilio CMO Sara Varni

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Doubling Down on Content: Q&A with Mitch Wainer

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Shifting to Online Community: The Future of DevRel

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When Will I Start to See Traffic? A Field Guide for Managing Expectations in Content Marketing

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Doubling Down on Content, Now More than Ever with Mitch Wainer

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Early Stage Positioning for B2B Startups with Justin Warren

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Hiring Your First PMM & Doing More with Less: Q&A with Ryan Goldman

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The Developer Content Mind Trick for Signature Content

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Negotiating Marketing Priorities at Early Stages: Community Spotlight on TruSTAR’s Lianna Catino

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Building Self-Serve Go-to-Market with Adam Gross

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Developer Cos are Still Hiring Marketers & Community Leads

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Hiring Your First Product Marketer with Ryan Goldman

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Don’t Hard Sell, Build Goodwill: GitLab Comms Leader on Comms Strategy During COVID

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Community Building Tools From HackerOne’s Head of Global Hacker Community

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Crafting Product Stories for Developer Audiences: Q&A with Connie Kwan

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Exploring Experimental Content Formats with WAPI Radio: Community Spotlight with ReadMe’s Greg Koberger

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Content and SEO in the Early Days: A Founder’s Guide to Blogging

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How to Market Your User Stories

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How to Create Buyer Personas Your Team Will Actually Use

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How to Craft Your First Customer Case Study

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Building Vibrant Developer Communities

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Buy vs. Build: Turning Critics into Champions

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Messaging as The One Source of Truth

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Defining Product Marketing and Metrics

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Building High-Fidelity Personas and Segmenting Users

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Efficient Lead Gen & Marketing Ops

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Product Marketing Best Practices with G Suite, Pusher and Measure

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Developer Journalism Panel with The New Stack, SD Times, and DevOps.com

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Crossing the Chasm: From Community to Commercialization

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Demand Gen Fireside: Designing the Right Marketing Team

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Marketing Workshop: Early Stage Growth Ops

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Building Contentful’s Global Advocacy Program

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DevGuild: Content Strategy – Conversion & Metrics Panel, With Twilio, Box, & MongoDB

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DevGuild: Content Strategy – Driving Content Reach & Engagement Panel

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DevGuild: Content Strategy – Reviving The Movement, A Case Study With The ACLU

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DevGuild: Content Strategy – Using Data To Create Content That Spreads

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DevGuild: Content Strategy – The Power Of Trends

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DevGuild: Content Strategy – Creating A Culture Of Story Tellers

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Personas: You’re Doing It Wrong

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DevGuild: Content Strategy – A Fireside Chat With Om Malik

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Go-To-Market And Category Design Fundamentals

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SaaS Content Strategy: Targeting & Measuring

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Getting To Your First 100 Customers And Beyond

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Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch

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Land and Expand Strategies at GitHub and New Relic

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SaaS Content Strategy: Are You Doing it Wrong?

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How Marketers Can Achieve Personalization at Scale, Part 1

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Dive Into Demand Generation With Tomasz Tunguz

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Building A Content Marketing Machine

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DevGuild: Demand Gen – Achieving 1:1 Personalization At Scale

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DevGuild: Demand Gen – Are You A Future Demand Gen VP?

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DevGuild: Demand Gen – The Fastest Path To An MQL

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DevGuild: Demand Gen – Acquisition & Channel Tactics

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DevGuild: Demand Gen – Scaling Marketing, The Three Phases Of Pagerduty’s Growth

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DevGuild: Demand Gen – How To Build, Measure, And Scale A Content Machine

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Dev Marketing: GA to Product-Market Fit

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Jump Starting Your Demand Generation

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Content Is King and Other Clichés

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Platform Marketing: So You Want to Be an Ecosystem?

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Building Successful Developer Communities

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Building a Better Core Pitch

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Q&A: Building a Global Community

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451 Group on Analyst Relations

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Conversion Optimization: Funnel-Vision for Developers

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Creating Killer Trend Stories

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The Developer Marketing Guide

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Effective Launches

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Minimum Viable Launch: What You Need For Marketing Success

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Getting to a Messaging Framework and Value Prop

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User-Driven Product at Stack Overflow & Stack Exchange

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Third Party Tools as a Marketing Tactic

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Developer Blogs: Editorial Planning and Distribution

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Developer Content Marketing and Growth Hacking

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The Science of Content Marketing for Developers

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Rules for Radicals and Developer Marketing

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Demand Engineering: Building a Go-to-market Execution Engine

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The ROI of Community

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Weathering a Sh*tstorm: PR during a Crisis

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The Evolution of a Marketing Team

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Lessons from Twilio: Content Marketing to Developers

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Positioning: Winning the Battle for the Developer’s Mind

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Building and Leveraging an Open Source Developer Community.

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Disruptive Marketing

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Analyst Relations Secrets from 451 and RedMonk

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Platform Marketing with Dropbox and Salesforce

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Growth Hacking with Facebook and Dropbox

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Hero Making