Library

Hiring Your First PMM & Doing More with Less: Q&A with Ryan Goldman

The Developer Content Mind Trick for Signature Content

Negotiating Marketing Priorities at Early Stages: Community Spotlight on TruSTAR’s Lianna Catino

Building Self-Serve Go-to-Market with Adam Gross

Developer Cos are Still Hiring Marketers & Community Leads

Hiring Your First Product Marketer with Ryan Goldman

Don’t Hard Sell, Build Goodwill: GitLab Comms Leader on Comms Strategy During COVID

Community Building Tools From HackerOne’s Head of Global Hacker Community

Crafting Product Stories for Developer Audiences: Q&A with Connie Kwan

Exploring Experimental Content Formats with WAPI Radio: Community Spotlight with ReadMe’s Greg Koberger

Content and SEO in the Early Days: A Founder’s Guide to Blogging

How to Market Your User Stories

How to Create Buyer Personas Your Team Will Actually Use

How to Craft Your First Customer Case Study

Building Vibrant Developer Communities

Buy vs. Build: Turning Critics into Champions

Messaging as The One Source of Truth

Defining Product Marketing and Metrics

Building High-Fidelity Personas and Segmenting Users

Efficient Lead Gen & Marketing Ops

Product Marketing Best Practices with G Suite, Pusher and Measure

Developer Journalism Panel with The New Stack, SD Times, and DevOps.com

Crossing the Chasm: From Community to Commercialization

Demand Gen Fireside: Designing the Right Marketing Team

Marketing Workshop: Early Stage Growth Ops

Building Contentful’s Global Advocacy Program

DevGuild: Content Strategy – Conversion & Metrics Panel, With Twilio, Box, & MongoDB

DevGuild: Content Strategy – Driving Content Reach & Engagement Panel

DevGuild: Content Strategy – Reviving The Movement, A Case Study With The ACLU

DevGuild: Content Strategy – Using Data To Create Content That Spreads

DevGuild: Content Strategy – The Power Of Trends

DevGuild: Content Strategy – Creating A Culture Of Story Tellers

Personas: You’re Doing It Wrong

DevGuild: Content Strategy – A Fireside Chat With Om Malik

Go-To-Market And Category Design Fundamentals

SaaS Content Strategy: Targeting & Measuring

Getting To Your First 100 Customers And Beyond

Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch

Land and Expand Strategies at GitHub and New Relic

SaaS Content Strategy: Are You Doing it Wrong?

How Marketers Can Achieve Personalization at Scale, Part 1

Dive Into Demand Generation With Tomasz Tunguz

Building A Content Marketing Machine

DevGuild: Demand Gen – Achieving 1:1 Personalization At Scale

DevGuild: Demand Gen – Are You A Future Demand Gen VP?

DevGuild: Demand Gen – The Fastest Path To An MQL

DevGuild: Demand Gen – Acquisition & Channel Tactics

DevGuild: Demand Gen – Scaling Marketing, The Three Phases Of Pagerduty’s Growth

DevGuild: Demand Gen – How To Build, Measure, And Scale A Content Machine

Dev Marketing: GA to Product-Market Fit

Jump Starting Your Demand Generation

Content Is King and Other Clichés

Platform Marketing: So You Want to Be an Ecosystem?

Building Successful Developer Communities

Building a Better Core Pitch

Q&A: Building a Global Community

451 Group on Analyst Relations

Conversion Optimization: Funnel-Vision for Developers

Creating Killer Trend Stories

The Developer Marketing Guide

Effective Launches

Minimum Viable Launch: What You Need For Marketing Success

Getting to a Messaging Framework and Value Prop

User-Driven Product at Stack Overflow & Stack Exchange

Third Party Tools as a Marketing Tactic

Developer Blogs: Editorial Planning and Distribution

Developer Content Marketing and Growth Hacking

The Science of Content Marketing for Developers

Rules for Radicals and Developer Marketing

Demand Engineering: Building a Go-to-market Execution Engine

The ROI of Community

Weathering a Sh*tstorm: PR during a Crisis

The Evolution of a Marketing Team

Lessons from Twilio: Content Marketing to Developers

Positioning: Winning the Battle for the Developer’s Mind

Building and Leveraging an Open Source Developer Community.

Disruptive Marketing

Analyst Relations Secrets from 451 and RedMonk

Platform Marketing with Dropbox and Salesforce

Growth Hacking with Facebook and Dropbox

Hero Making