May 4, 2015
Heavybit Show & Tell: Marketing Referral Loops with Codenvy
In a recent Heavybit Show and Tell, Codenvy CEO Tyler Jewelll discussed his marketing efforts and how after a dip in acquisition prior to la...
Cameron recently served as VP Marketing at Redis Labs where he led their post Series A marketing activities to accelerate SaaS based customer acquisition fivefold within 24 months. Previously as VP Marketing at Newvem he led their developer marketing team to generate 2.5K users in 14 months from Series A to acquisition.
Listen in as we discuss how to make your organization a source for news, the art of media relations and tactics for effective influencer marketing.
In the age of continuous delivery, there are more frequent software releases than ever before. This decoupling of ‘code’ from ‘product’ creates challenges for marketing teams that are planning dates to announce new features.
In this episode of The Pitch Room, Cameron offers advice for smaller companies on how to overcome this challenge.
As the software development market continues to evolve, expect to see traditional communications strategies evolve with it.