Videos: Dropbox, Facebook, Google Dana Oshiro
Today’s releases include talks from Ivan Kirigin and Adam Gross (both formerly at Dropbox) and Ilya Grigorik (Google’s web speed evangelist on HTTP 2.0). The videos were recorded during our Tuesday night members-only Speaker’s Series and are part of a growing a catalogue of resources for companies building developer-facing products.
- Ivan Kirigin on Growth Hacking with Dropbox and Facebook: YesGraph founder and former Facebook growth hacker Ivan Kirigin teaches Heavybit members about goal setting, triaging by cost benefit and the impact of PR and sales.
- Dropbox and Salesforce VP Adam Gross on Platform Marketing: Adam Gross explains how developer brands tend to be “more strategic then emotive” and encourages audience members to align with an industry transformation narrative using examples like Salesforce’s “no software” campaign.
- Google’s Web Speed Evangelist Ilya Grigorik on HTTP 2.0: Google developer evangelist and former CTO of PostRank Ilya Grigorik understands the value of a few milliseconds. In his Heavybit presentation he discusses how HTTP 2.0 can reduce latency, address head of line blocking, and eliminate the need for domain sharding.