November 28, 2018
Carrots For Web Marketplaces And Platforms: How To Design Non-Monetary Incentives
In this post Connie Kwan outlines non-monetary incentive design for platform marketplace owners. Sometimes it’s simple, both Inventory and Buyer sides want monetary exchange. But sometimes it’s not, the Buyer side is willing to pay, but the Inventory side isn’t motivated by money. The latter is a common challenge among developer companies. Read on for insight.