August 1, 2014
PagerDuty’s VP Sales: Managing Enterprise Sales
Truitt's experience defining & executing large enterprise sales and go-to-market strategies for Appcelerator, EMC and PTC make him a well of...
Let’s get real. It’s brutal out there. With enterprise deals stalled, financings deferred, and revenue projections readjusted, the tech industry is undergoing massive layoffs. As of publishing this post, there are more than 20 million people unemployed in the US and once lauded companies like Uber, Lyft and AirBnB have made massive cuts. There are even aggregated lists of laid off candidates including this one with 11k+ tech candidates, and this one featuring Black and LatinX technologists. As you review these lists, you’ll realize that many candidates have extensive marketing and community experience.
It’s not surprising that the travel and restaurant industries are taking a beating. But as with every major downturn, it’s often marketing and community roles that get cut. Some of the most affected roles at this time include those related to events and field marketing, evangelism and public speaking, brand awareness and social media, and content.
So how do marketers and community leaders retain their roles? They not only have to drive leads and ROI, but they need to report these efforts regularly to product, sales, and exec teams. That said, this is a global pandemic. In some organizations, widespread layoffs were completely unavoidable. So what’s next for marketers and community leaders?
LinkedIn has a page of companies who are currently hiring and among them are online grocers, delivery startups, ecommerce retailers, and of course dev tool/infrastructure companies like Atlassian, HashiCorp, Okta, New Relic, and Stripe. While every industry is certainly going to be affected by any economic downturn, the reason enterprise software and developer companies have been somewhat insulated, is that they’re intended to make developers more productive.
At a time when most companies are cutting or reassessing headcount, software can alleviate some of the burden on remaining team members. While it may seem counterintuitive to join an early developer startup at this time, here are some reasons you might consider it.
A number of Heavybit’s companies are hiring marketers and community professionals to join their teams. Some of those open listings include:
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