Library Blog

DevGuild: Content Strategy – Reviving The Movement, A Case Study With The ACLU Heavybit

In the last week of January 2017, President Trump signed an executive order banning US entry from seven Muslim-majority countries. Twitter and Facebook were abuzz, airports were flooded with protestors, and a 97-year-old legal organization took the White House to court and won, overturning the ban.

That weekend, the ACLU received more than 350,000 online donations totaling $24 million dollars — 6x the org’s average annual funds raised. Learn about the content strategy secrets of the ACLU with the organization’s Director of Online Engagement Jenn Sturm in this special fireside chat with Unitive CMO Rachel Chalmers.

Watch the fireside chat here.

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