July 22, 2019
The Three Steps of Continuous Customer Obsession
You’ve got to maintain product and platform momentum over time. But how? And what are some realistic expectations?
Heavybit launched a new Community Project this week: The Developer Marketing Guide. Our mission is to collect the best resources for developer marketing in one place, encourage a conversation about what works, what doesn’t, and why, and openly share that knowledge with the developer company community.
The guide features Danielle Morrill, CEO of Mattermark, discussing essential content types for every developer marketer, Craig Kersteins of Heroku discussing the importance of a solid distribution plan, and John Sheehan, Founder and CEO of Runscope, discussing the overwhelming success he’s achieved with community projects and retargeting.
This is an open collection of resources built on Jekyll and Github Pages, and it’s housed in a public Github repo. We encourage you to add your voice to the conversation by heading over to our Github page and submitting your pull request.