October 30, 2018
Ep. #14, Roadmaps and Product Direction
In episode 14 of Practical Product, Craig and Rimas look at the differences between following a product roadmap and framing a strategy aroun...
I’m excited to share that I’ve joined Heavybit Industries as Senior Content Marketing Manager. My role is to help grow Heavybit’s brand and audience through our digital content offerings. I’m also here to share my experience to help founders with their user acquisition and retention via content strategy, editorial calendar planning, and content distribution.
Most recently, I worked for Heavybit alum Rainforest QA, managing a developer-focused content strategy. I worked closely with our sales, marketing, product, and customer success teams to create a cohesive and educational brand experience for both prospects and customers. This included creating and maintaining an editorial calendar (with blog, ebooks, webinars and more!), developing a “QA Academy” to help our users improve their strategic testing knowledge, and using content to increase SEO ranking and improve organic traffic to our web properties.
One of the things that drew me to Heavybit was the opportunity to continue working with developer-focused companies. The developer and enterprise tech space is full of passionate people with compelling, meaningful stories to tell. A team’s narrative can be an incredibly impactful tool as they grow their business, and I’d love to help teams within the Heavybit community harness the power of their own stories more effectively.
Thanks to everyone at the clubhouse for the warm welcome so far! I’m looking forward to meeting and working with more of you in the coming weeks.
You’ll find me at the next Content Guild session, but feel free to reach out to me at email@example.com if you have any questions, or if you’d like to say hello! And if you’re interested contribute to Heavybit’s content library, check out our guest contributor program.