Speaker Series: Stop Siloing Your Product Launches w/ LaunchDarkly’s Andrea Echstenkamper
Oct 22, 2020
LaunchDarkly’s marketing leader Andrea Echstenkamper discusses her continuous marketing and launch philosophy.
She’ll give an overview of core product launch goals and fundamentals (timelines, key assets, social proof), show examples of how companies can build momentum, and repeatedly meet milestones with a holistic approach to their marketing engine.
To date and with Echstenkamper’s guidance, LaunchDarkly has reached category-defining success serving more than 1 trillion feature flags daily, raising more than $100M dollars, and closing 1500+ customers including Microsoft, SAP and Atlassian.