Speaker Series: Buy vs. Build: Turning Critics into Champions w/ LaunchDarkly CEO
Aug 13, 2019
Join Edith Harbaugh, Co-Founder and CEO of LaunchDarkly, for a Heavybit Speaker Series talk outlining how to turn your critics into champions.
No matter how great you think your developer product is, if you sell to devs, you’re likely to face a difficult but common sales struggle: you have to convince your potential customers to pay you for something they believe they can build and maintain themselves. On Tuesday, August 13th join Edith Harbaugh, Co-Founder and CEO of LaunchDarkly, for a Heavybit Speaker Series talk outlining how to turn your critics into champions. Edith will cover:
- What drives some companies to build instead of buy;
- Leveraging a “user view” to identify and improve where your product falls short of home grown tools;
- Building awareness that targets the specific hesitations of your most lucrative prospects; and
- The biggest mistakes to avoid when convincing someone to replace their own tool with yours.
Bio: Edith Harbaugh is the Co-Founder and CEO of LaunchDarkly, where she helps customers like Microsoft, CircleCI, and Atlassian serve and manage over 200 billion features per day. She has 15+ years experience in product, engineering, and marketing and has previously held product leadership positions at Tripit and Vignette. She continues to mentor startups within the Heavybit community and is the cohost of “To Be Continuous,” a podcast all about continuous delivery and software development.