Speaker Series: Fireside with Intercom’s CRO, Leandra Fishman
Sep 23, 2021
12pm - 1:15pm
In this special Speaker Series fireside, Intercom CRO Leandra Fishman will offer an insider’s look at what it takes to be a successful CRO.
Developer startup founders making a move up-market face an all-new set of business challenges that require them to bolster or reshape their leadership teams. Beyond actually finding, hiring, and retaining the right leadership team, founders must also learn to effectively transfer their vision to this team, and trust that they will execute for the good of the business. Among the most important of these enterprise focused leadership roles, particularly along the path to IPO, is that of the Chief Revenue Officer, or CRO.
In this special Speaker Series fireside, Intercom CRO Leandra Fishman will offer an insider’s look at what it takes to be a successful CRO. In addition to helping founders understand when it’s time to find a CRO, we will also dig deeper into
- The unique traits and responsibilities of CROs at developer focused startups, including the ongoing importance of a bottom-up developer community;
- The difficult decisions you must make at this stage that can be described as ‘one-way doors’ or ‘two-way doors’;
- Finding and maintaining alignment between your sales, marketing, product, and community teams.