Enterprise Sales for Technical Founders: Segment, Honeycomb, Radar w/ ScaleVP
Sep 29, 2020
Every successful developer startup eventually sells to the enterprise. But managing the transition is tough for founders who identify more with technical users than procurement teams.
In many ways enterprise sales is completely different from everything you’ve mastered in the past.
In this Heavybit Speaker Series you’ll learn to navigate the transition to enterprise sales from the founders of of Honeycomb, Radar, and Segment. Our panelists will explore how to incorporate an effective enterprise motion while balancing the product roadmap and still serving a stellar developer experience. Some key themes we’ll cover include:
- Identifying the right enterprise sales motion,
- Designing opportunities for expansion,
- Ensuring alignment across the organization.