Online Speaker Series: Early-Stage Product Storytelling w/ Connie Kwan
Connie Kwan, ex-Atlassian, is a 15-year Product Management veteran with experience spanning enterprise, SaaS, blockchain, AI, health, energy and hardware industries.
This event has passed. To watch the recording and read the transcript, follow the link above.
We spend a lot of time with Heavybit founders working on messaging and persona discovery because no matter how great your product is, if you don’t know how to deliver a powerful product story for your target audience, you’re not going to drive revenue and adoption. In this session, product expert Connie Kwan guided us through:
- Defining the 6 Storyteller Types: Evangelist, Sage, Wise Neighbor, Visionary, Truth Teller, and Professor,
- Learning which type of storyteller you are, and how to assess your audience’s type; and,
- Discovering how to tune your own story and delivery for the most impact with your audience.
Want more from Connie?
After the session, Connie answers questions from the Heayvbit community on product storytelling techniques and styles. Read the transcript of her Q&A session on the Heavybit blog.
Connie Kwan, ex-Atlassian, is a 15-year Product Management veteran with experience spanning enterprise, SaaS, and blockchain. She was Chief Product Officer at Carrot, and Head of Product at Atlassian’s App Marketplace. She shipped consumer apps at Microsoft, founded 2 software startups, and consulted for ImpactIQ and Sourcemap.com. Prior to software, she managed solar and inverter (OEM) products at SunPower and semiconductor products at Cypress Semiconductor. Currently, Kwan leads workshops on Product Management and offers VP Product as a service to companies who build and sell software.