Speaker Series: Aligning DevRel and Sales for Growth w/ Twilio CMO Sara Varni
Jul 29, 2020
In this Speaker Series presentation, Twilio’s CMO Sara Varni will share how closely aligning your Sales and DevRel teams can open the door to new growth opportunities.
An unfortunate side effect of how DevRel and Sales teams are often structured is that these teams lack regular contact with one another, and in worst cases, view each other’s work as an unnecessary use of time and resources. As budgets are tightened and generating revenue becomes an org-wide effort, aligning these teams is more important now than ever.
In this Speaker Series presentation, Twilio’s CMO Sara Varni will share how closely aligning your Sales and DevRel teams can open the door to new growth opportunities. Sara will cover:
- Dismantling the traditional barriers and stereotypes inside your org that are keeping your Sales and DevRel teams apart;
- Examples of new and engaging activities that Twilio’s DevRel and Sales teams have developed together, and that their customers love; and,
- Unlocking an enormous pool of talented but often overlooked enterprise developers who DevRels don’t currently have access to.
Bio: Sara is responsible for growing Twilio’s community of developers while simultaneously bringing Twilio into the enterprise market. Prior to Twilio, Sara was SVP of Marketing at Salesforce where she was responsible for the positioning and go-to-market strategy for Sales Cloud, the world’s leading sales platform. At Salesforce, Sara held various leadership roles, including marketing for Desk.com and the Salesforce AppExchange. Before joining Salesforce, Sara worked in mobile strategy at E! Networks.