Product Marketing & Platform Adoption w/ Zendesk, Box, and G Suite
Sep 25, 2018
Join us for a Speaker Series on marketing and adoption to hear first-hand experiences from our panelists from Zendesk, Box, and G Suite.
Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of community feedback, customer discovery, product onboarding, positioning, content creation, demand, sales enablement, and adoption. And all of this happens even before the launch.
Moderator and COO of Pusher, Sylvain Giuliani, will bring together VP’s from Zendesk, Box, and G-Suite to discuss product marketing success metrics, launch best practices, and the intricacies of managing a team ultimately responsible for platform adoption.
- Astha Malik is the VP of Platform and Product Marketing at Zendesk where she leads a team to ensure that the full lifecycle of Zendesk’s product releases and launches meet the needs of their 107,000 paid customers in over 160 countries. In the past, Astha has held senior positions at PagerDuty, SumoLogic and Citrix.
- Lauren Vaccarello is the VP of Customer Engagement at Box, where she is tasked with overseeing global campaigns, demand generation, marketing ops, events and brand and creative services. Before joining Box, she was the SVP of Marketing at Sysomos, VP of Marketing at AdRoll and the author of both Complete B2B Online Marketing and The Retargeting Playbook.
- Indy Sen is the Product Marketing Lead for the G Suite Developer Platform and Cloud Search, where he launches and manages GTM momentum for all G Suite Developer Tools and services. In the past he was the Director of Developer Marketing at Mulesoft, Senior Product Marketing Manager at Box, and Global Partner Marketing Manager at Salesforce.