Product Marketing & Platform Adoption w/ Zendesk, Measure, and G Suite

Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of community feedback, customer discovery, product onboarding, positioning, content creation, demand, sales enablement, and adoption. And all of this happens even before the launch.

Moderator and COO of Pusher, Sylvain Giuliani, will bring together VP’s from Zendesk, Measure, and G-Suite to discuss product marketing success metrics, launch best practices, and the intricacies of managing a team ultimately responsible for platform adoption.

Panelists:

• Astha Malik is the VP of Platform and Product Marketing at Zendesk where she leads a team to ensure that the full lifecycle of Zendesk’s product releases and launches meet the needs of their 107,000 paid customers in over 160 countries. In the past, Astha has held senior positions at PagerDuty, SumoLogic and Citrix.
• Ursula Ayrout is CEO and founder of Measure, a marketing agency that works with top startups and enterprises to drive strong growth, nail their positioning, and solve tough pipeline challenges. With a strong background in demand generation and product marketing, Ursula excels at building teams and using cutting-edge marketing techniques to scale companies. In the past, she has worked with Pantheon, HP, and Salesforce.
• Indy Sen is the Product Marketing Lead for the G Suite Developer Platform and Cloud Search, where he launches and manages GTM momentum for all G Suite Developer Tools and services. In the past he was the Director of Developer Marketing at Mulesoft, Senior Product Marketing Manager at Box, and Global Partner Marketing Manager at Salesforce.