Humans vs. Machines: When to Hire & When to Automate
Aug 15, 2017
6:30PM - 8:30PM
Trello’s VP of Sales – Kristen Habacht discusses real examples from dev and SaaS companies on parts of the funnel that can be automated vs. those that require a human touch.
Kristen Habacht is the Head of Enterprise Sales at Atlassian for Trello. As Trello’s VP of Sales, she developed the company’s sales and account management strategies and significantly scaled the company’s business and enterprise level product adoption. In early 2017, Trello was acquired by Atlassian for $425M. Prior to Trello, Kristen was the VP Business Development at Awareness Technologies where she was responsible for managing the sales team and support staff for Interguard and for setting the strategy for channel and reseller programs. In the past she’s also held sales positions at Fog Creek Software and Perimeter eSecurity.
6:00 PM – Dinner & networking
6:30 PM – Presentation & Q&A Session
7:30 PM – Networking
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