Fireside Chat: Designing the Right Marketing Team
Apr 17, 2018
Whether you’re starting with a focus on community-building and content, or you’re focused on building a demand generation engine, the truth is — there’s a right sequence to scaling your marketing org. Join us for this Speaker Series.
Whether you’re starting with a focus on community-building and content, or you’re focused on building a demand generation engine, the truth is — there’s a right sequence for the right type of marketing hires and marketing activities. Join Netlify’s Head of Marketing Erin Symons and Algolia’s VP of Growth and Demand Generation Kamal Thakarsey as they discuss:
- The evolving marketing team structure;
- The importance of ongoing persona development; and
- How GitHub, OpenDNS, and PagerDuty scaled their marketing to meet enterprise needs.
- 6:00pm: Dinner
- 6:30pm: Fireside Chat
- 7:30pm: Networking
ERIN SYMONS: Erin Symons is the Head of Marketing at Netlify where she manages the growth and revenue marketing, community engagement, and corporate communications. She was previously Director of Integrated Marketing at GitHub where she managed the team responsible for content creation, campaign strategy, product launches and enterprise customer marketing. She’s also held positions as the Senior Manager of Marketing at Cotap and the Content Marketing Manager at OpenDNS.
KAMAL THAKARSEY: Kamal Thakarsey is the VP of Growth and Demand Generation at Algolia where he manages a team of marketers on major campaigns, product launches, and lead generation initiatives. In the past, he held the position of VP of Demand Generation at PagerDuty where he spent 5 years building out the company’s demand generation function from scratch. Prior to his work at PagerDuty he was the Director of Online Marketing at Marin Software and the Online Marketing Manager at Cisco Systems.