Efficient Lead Gen & Marketing Ops Basics w/ MongoDB, SocialChorus, and Sentry
Feb 12, 2019
Join us for a Speaker Series on efficient lead-gen and marketing ops basics and hear from our panelists from MongoDB, SocialChorus, Sentry, and OverOps.
Companies often struggle with operationalizing their marketing – from marketing ops metrics, to choosing the right marketing stack, to launching nurturing campaigns, to channel attribution. It’s hard to know what to measure. This session will feature marketing leaders who’ve built efficient lead gen machines for Sentry, MongoDB and SocialChorus, and will help you understand where to focus your energy and pour more fuel on the fire.
Ryan Goldman is a marketing advisor and consultant, working with companies like Algolia, Kong, and Apollo GraphQL. He was previously VP of Marketing at Sentry, where he built the company’s marketing program from scratch, including hiring the core team, establishing lead scoring and qualification to deliver 2500 MQLs/month, launching the first user onboarding and nurture campaigns, and implementing the first marketing ops and analytics systems. In the past, he has held marketing leadership positions at SignalFx and Cloudera.
Alison Murdock is the CMO of SocialChorus, where she owns demand generation, communications, content marketing, analytics and market research. In the past she’s held executive positions at Verto Analytics, 6sense, Gigaom and Dealmaker Media. In this panel, she’ll focus on the importance of marketing ops foundations and nurturing.
Kevin Liu is the Director of Marketing Operations and Automation at MongoDB where he actively improves lead quality, monitors and guides marketing’s contribution to pipeline and evaluates the technologies used in the company’s marketing stack. In the past he’s held Marketing Operations leadership positions at Twilio and Fastly.
Alex Zhitnitsky is the Director of Marketing at OverOps, helping engineers deliver reliable applications by identifying anomalies and analyzing their true root cause. Previously, he was focused on leading the demand gen team to grow the top of the funnel, and today he focuses on account development to translate the activity into sales opportunities. In the past, he worked with early stage startups, and was an organizer and speaker in developer meetups.