DevGuild: Product Marketing
May 2, 2019
Whether you’re launching a new product, feature, or enterprise suite— there’s an art and science to the way you reach, engage, and delight your users. Join 200 founders and product leaders as they discuss how they bring winning products to market again and again.
DevGuild: Product Marketing is a half-day event exploring the tactics and strategies that great developer and B2B SaaS product companies use to message, launch and drive adoption for their products. At this event you’ll learn to:
- Define your product and feature launch playbook;
- Build your brand positioning and create effective persona-driven messaging;
- Optimize your site, content, and channels for adoption and growth; and,
- Cascade your product marketing to sales enablement and collateral.
Past speakers have included the CEO of HashiCorp, creator of Kubernetes, CEO of Auth0, CTO of Mulesoft, CTO of One Medical, CTO of PlanGrid, Co-Founder of PagerDuty, CEO of RainforestQA, CEO of LaunchDarkly, and the CTO of Datadog.
We’re looking for founders and senior practitioners to offer tactical insights, specific case studies, and/or commentary on their own course correction. Contact us for more info.
DevGuild is a community and event series featuring the CEOs, founders, and top execs at leading developer, infrastructure, and B2B SaaS companies defining the future of software development. You can watch all the talks from our past six DevGuilds to learn more.