Library

Marten Mickos

Building Securely for User Privacy

Jake Biskar

Early Stage Sales Enablement Best Practices

Ashley Dotterweich

Startup Security and Venture Capital: What VCs Want Founders to Know

Ashley Dotterweich

How to Create Buyer Personas Your Team Will Actually Use

Ashley Dotterweich

How to Execute SaaS POCs that Convert

Ashley Dotterweich

How to Craft Your First Customer Case Study

Heavybit

Essential Cloud Infrastructure Security

Heavybit

Democratizing Security From The Top Down

Ashley Dotterweich

Sales Prospecting for Founders: Tips from Mitch Morando

Heavybit

The Anatomy Of A Modern Security Team

Ashley Dotterweich

OKRs for Startups: How to Set Effective OKRs for the First Time

Heavybit

Every IPO Needs a CISO

Heavybit

Building Vibrant Developer Communities

Jesse Davis

Developer Support Best Practices

Nick Beecroft

Early-Stage Sales Process: Focusing on the Right Prospects

Rana Mumtaz

Using User Research as a Pre-Product-Market Fit Tactic

Sid Sijbrandij

Commercial Open Source Business Strategies

Ashley Dotterweich

Understanding Vulnerability Disclosure with Mårten Mickos & the HackerOne Team

Nick Beecroft

Early-Stage-Sales Process: Shaping The Buyer’s Journey

Edith Harbaugh

Buy vs. Build: Turning Critics into Champions

Ashley Dotterweich

The Founder’s Guide to First Sales Hires

Michael Dearing

Executive Communication w/ Harrison Metal

Ashley Dotterweich

From the Heavybit Library: Tackling Enterprise Security Challenges

Betty Junod

Messaging as The One Source of Truth

Hiten Shah

The Three Steps of Continuous Customer Obsession

Indy Sen

Defining Product Marketing and Metrics

Heavybit

Organic Growth and Platform Adoption

Heavybit

Building High-Fidelity Personas and Segmenting Users

Nick Mehta

Orchestrating Effective Customer Success

Heavybit

From DevTool to Dev Ecosystem

Jen Taylor

Preparing For Lift-Off

Dana Oshiro

Dear Founders: Start with Messaging

Heavybit

Sales Training Lessons from Wizeline, Pusher & PagerDuty

Heavybit

Efficient Lead Gen & Marketing Ops

Heavybit

Product Marketing Best Practices with G Suite, Pusher and Measure

Heavybit

SLA & Support In The Enterprise

Heavybit

Accelerating Inside Sales & Account-Based Management

Tugce Erten

Don’t Cargo Cult Your Pricing

Eugenio Pace

User Management and Access Control

Heavybit

Deployment Best Practices

Alexis Lê-Quôc

Advanced Reporting & Analytics

Heavybit

Navigating Enterprise Needs

Uri Sarid

Integrating into the Enterprise

Heavybit

Sales Hiring Strategy with Greylock Partners & TalentBin

Grant Miller

Ep. #1, Delivering Software That Enterprises Love with Chef’s Adam Jacob

Greg Koberger

Building Great API Docs

Will DelHagen

Designing for Success at Developer Companies

Heavybit

Growing a Developer Relations Program

Heavybit

Transitioning from Founder-Led Sales

Heavybit

Developer Journalism Panel with The New Stack, SD Times, and DevOps.com

Heavybit

A Developer’s View Into Blockchain Network Architecture

Brian Douglas

Breadcrumbs and Carrots: Optimizing Developer Onboarding

Nick Gottlieb

Crossing the Chasm: From Community to Commercialization

Charity Majors & Rachel Chalmers

Ep. #1, Monitoring vs. Observability

Heavybit

Demand Gen Fireside: Designing the Right Marketing Team

Edith Harbaugh & Paul Biggar

Ep. #45, DevOps with Microsoft’s Sam Guckenheimer

Heavybit

Sales Ops Panel: Building Early Stage Sales Teams

Heavybit

Marketing Workshop: Early Stage Growth Ops

Heavybit

Open Source as Business Strategy with Segment’s Peter Reinhardt

Heavybit

DevGuild: Pricing Strategy – Priced To Scale: The Only Constant Is Change

Heavybit

DevGuild: Pricing Strategy – Economies of Scope: Implications on Product Roadmap

Heavybit

DevGuild: Pricing Strategy – Pricing A New Product: Adventures in Research & Rollouts

Heavybit

DevGuild: Pricing Strategy – Persona Development with Astha Malik & Brian Doll

Heavybit

DevGuild: Pricing Strategy – Founder Journey to Enterprise Revenue

Heavybit

DevGuild: Pricing Strategy – Value-Based Pricing From 8,432 SaaS Cos

Heavybit

DevGuild: Pricing Strategy – Value-Based Pricing: Scale From Market Entry

Ted Carstensen

Building Developer Relations Teams

Ted Carstensen

Building Contentful’s Global Advocacy Program

Malia Powers

B2B SaaS & Dev Co Investment Panel w/ Bessemer, Redpoint, and Andreessen Horowitz

Kristen Habacht

Humans vs Machines: When To Hire And When To Automate

Heavybit

DevGuild: Content Strategy – Conversion & Metrics Panel, With Twilio, Box, & MongoDB

Heavybit

DevGuild: Content Strategy – Driving Content Reach & Engagement Panel

Heavybit

DevGuild: Content Strategy – Reviving The Movement, A Case Study With The ACLU

Heavybit

DevGuild: Content Strategy – Using Data To Create Content That Spreads

David Skok

Optimize Your Funnel By Getting Inside Your Buyer’s Head

Heavybit

DevGuild: Content Strategy – The Power Of Trends

Heavybit

DevGuild: Content Strategy – Creating A Culture Of Story Tellers

Claire Hunsaker

Personas: You’re Doing It Wrong

Heavybit

DevGuild: Content Strategy – A Fireside Chat With Om Malik

Jeff Atwood

Civilized Discourse… But How?

Ted Carstensen

Product As Community Panel with Keen IO, Firebase, & Nylas

Don MacLennan

Customer Success: The Art Of Upselling

Mike Miller

From Seed To Series B

Jennifer Johnson

Go-To-Market And Category Design Fundamentals

Ted Carstensen

SaaS Content Strategy: Targeting & Measuring

Ursula Ayrout

Getting To Your First 100 Customers And Beyond

Morgan Mackles & Matt Cameron

Heavybit Sales Master Class Feat. Matt Cameron

Craig Kerstiens & Rimas Silkaitis

Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch

Brian Doll

Land and Expand Strategies at GitHub and New Relic

Ted Carstensen

SaaS Content Strategy: Are You Doing it Wrong?

Ted Carstensen

How Marketers Can Achieve Personalization at Scale, Part 1

Kyle Wild & Kevin Wofsy

Ep. #4, Building A Cyborg Company

Ted Carstensen

Dive Into Demand Generation With Tomasz Tunguz

Hiten Shah

Building A Content Marketing Machine

Chelsea Otakan

Making Performance A Design Consideration

Kyle Wild & Kevin Wofsy

Ep. #1, The Fandom Menace

Cole Krumbholz

Developer Product Design

Heavybit

DevGuild: Demand Gen – Achieving 1:1 Personalization At Scale

Heavybit

DevGuild: Demand Gen – Are You A Future Demand Gen VP?

Heavybit

DevGuild: Demand Gen – The Fastest Path To An MQL

Heavybit

DevGuild: Demand Gen – Acquisition & Channel Tactics

Heavybit

DevGuild: Demand Gen – Scaling Marketing, The Three Phases Of Pagerduty’s Growth

Heavybit

DevGuild: Demand Gen – How To Build, Measure, And Scale A Content Machine

Nisha Ahluwalia

Dev Marketing: GA to Product-Market Fit

Brian Douglas

Ep. #1, Introducing JAMstack Radio

Fred Stevens-Smith

Things I Have Learned About Sales So Far

Heavybit

DevGuildDX: Founders Panel

Heavybit

DevGuildDX: Product Discovery Panel

Heavybit

Treat Your CLI Like An API

Heavybit

The Good, The Bad, & The Fugly

Heavybit

Baking DX Into Your Culture

Ed Blankenship

Leveraging Your Enterprise Partnerships

Craig Kerstiens & Rimas Silkaitis

Ep. #1, Driving Adoption With Your Product Launches

Kris Bondi

Jump Starting Your Demand Generation

Lincoln Murphy

Sales Master Class: Customer Success Driven Growth

Chris Kelly

Content Is King and Other Clichés

Luca Candela

Beta Testing for Early Developer Teams

Cecilia Stallsmith

Platform Marketing: So You Want to Be an Ecosystem?

Javier Soltero

Capital Efficiency: Lessons From the Financial Crisis

Taylor Wakefield

Live to Fight Another Day: Are You Default Dead or Alive?

Tamao Nakahara

Building Successful Developer Communities

Andy Raskin

Building a Better Core Pitch

Malia Powers

Ep. #6, Aligning Sales and Marketing Departments

Morgan Mackles & Mark Roberge

Heavybit Sales Master Class Feat. Mark Roberge

Marianna Tessel & Jerry Chen

Building an Enterprise Roadmap

Edith Harbaugh & Paul Biggar

Ep. #17, Open Source Economics

Dana Oshiro

Bias Busting: It’s About Tracking Data and Being Deliberate

David Dollar & Stephen Boak

Ep. #4, Affordances for Developers

Adrian Cockcroft

DX and Open Sourcing at Netflix

Fred Stevens-Smith

Ep. #4, Building on Quality at Heroku

Alex Malinovich

Early Inside Sales to Enterprise Success

Ep. #3, Feat. Russ Smith & Guy Podjarny

JD Maturen

Product Development and Otherness

Tom Drummond

Heavybit’s Year in Review

Peter van Hardenberg

Fixing Heroku’s Pricing

Marcy Campbell

Early Stage Sales & Business Development

Morgan Mackles & Bridget Gleason

Heavybit Sales Master Class

Dave McClure

Q&A: Building a Global Community

Brian Balfour

Building a Growth Machine

Doug Leone

Evolution of Sales 2015

Donnie Berkholz

451 Group on Analyst Relations

Soso Sazesh

Conversion Optimization: Funnel-Vision for Developers

Sean Byrnes

Business Analytics: Are We There Yet?

Kris Duggan

Using OKRs to Drive Results aka “Secrets to Crushing Your Goals”

Cameron Peron

Creating Killer Trend Stories

Don MacClennan

Investing In Customer Success

Stephen O'Brien & Ben McRedmond

Growth Hacking is BS

Ted Carstensen

The Developer Marketing Guide

Krithika Muthukumar

Effective Launches

Melissa Smolensky

Minimum Viable Launch: What You Need For Marketing Success

Jérôme Petazzoni

Best Practices in Dev to Production Parity for Containers

Jason Lemkin

Top 10 Mistakes Getting to $100M ARR

Tiffany Spencer

Getting to a Messaging Framework and Value Prop

Jeff Gothelf

Lean Product Design

Jeff Atwood

User-Driven Product at Stack Overflow & Stack Exchange

Charity Majors

Hiring a Tech Ops Team

Ben Porterfield

Data-Driven Product Changes with Venmo and Instacart

Craig Kerstiens

Third Party Tools as a Marketing Tactic

Dan Portillo

Debugging Recruiting

Jacob Kaplan Moss

How Great Documentation Drives Developer Adoption

Jerry Chen

Units of Value: A Framework for Scaling

Iris Shoor

Developer Blogs: Editorial Planning and Distribution

Hiten Shah

Developer Content Marketing and Growth Hacking

Ali Rayl

Scaling Support Operations

Tyler Jewell

The Science of Content Marketing for Developers

Rachel Chalmers

Rules for Radicals and Developer Marketing

Samuel Hulick

Designing for User Adoption

Matt Soldo

How to Sell More With Math

Amber Feng

Move Fast, Don’t Break the API

Alex Gaynor

Security Process in Open Source Communities

Nisha Ahluwalia

Demand Engineering: Building a Go-to-market Execution Engine

Ethan Kurzweil

Bessemer’s Commandments for Dev-Focused Companies

Dave Hersh

Don’t Hire a VP of Sales

Alex Salazar

Sales Calls for Developers

Meghan Murphy

The ROI of Community

David Dollar

Developer Experience Design

Mike Miller

From YC to Liquidity: Behind the Curtain

Gina Sheibley

Weathering a Sh*tstorm: PR during a Crisis

Kevin Henrikson

Outsource like a Boss

Oren Teich

Leadership and Process

Todd Feinroth

Evolve your Sales Organization

Claire Hunsaker

The Evolution of a Marketing Team

Chris Stolt

Delivering Customer Support to Developers

Noah Zoschke

Heroku Operations

Kris Duggan

Sell or Die

Danielle Morrill

Lessons from Twilio: Content Marketing to Developers

Javier Soltero

How to Fix a Broken Board

Trenton Truitt

PagerDuty’s VP Sales: Managing Enterprise Sales

Des Traynor

Product Strategy for Start-ups

Jeff Burkland

SaaS Business Model Metrics

Andrew Levy

From Dev to Enterprise Sales

Peter van Hardenberg

The Anatomy of Heroku’s Product Team

Alex Polvi

Containers and Clustering

Marten Mickos

MySQL CEO on 2 Open Source Business Models

Marty Cagan

Minimum Viable Product for Platforms

Geva Perry

Positioning: Winning the Battle for the Developer’s Mind

Jade Wang

Building and Leveraging an Open Source Developer Community.

Javier Soltero

The First Million is Always the Hardest

Geva Perry

From Developer Adoption to Enterprise Dollars

Zack Urlocker

Disruptive Marketing

Tomasz Tunguz

Benchmarks for *aaS Businesses

Michael Cote

Analyst Relations Secrets from 451 and RedMonk

Arup Chakrabarti

Common Ops Mistakes

An Le

New Relic and Yammer’s Biz Dev Toolbox

Michael Dearing

Pricing

Adam Gross

Platform Marketing with Dropbox and Salesforce

Blake Gentry

Every Minute Counts: Coordinating Heroku’s Incident Response

Max Schoening

Designing for Developers

Bill Lapcevic

Blocking and Tackling

Ivan Kirigin

Growth Hacking with Facebook and Dropbox

Jesse Robbins

Building Companies that Devs & DevOps Teams Love… And Avoiding Expensive Mistakes

Les Hazlewood

Designing a Beautiful REST+JSON API

Ilya Grigorik

Google Dev Evangelist on HTTP 2.0

Adam Ely

Strategies for Security: When, Why, How

John Sheehan

Hero Making

Jeremy Edberg

Scaling for Success and Failure at Reddit and Netflix