Growth Hacking with Facebook and Dropbox

With so many data points to track and measure, startups often lack alignment around common and company-wide goals. YesGraph founder and former Dropbox and Facebook growth hacker Ivan Kirigin spoke to Heavybit members about setting realistic goals, triaging build features by cost benefit and measuring the impact of PR and sales. Says Kirigin, “If you want your users to do something, ask them. And if you want them to do it a lot, automate it.”