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Go-To-Market And Category Design Fundamentals

In this Heavybit talk, Jennifer Johnson shares a methodical approach for developing a go-to-market strategy. She covers category design fundamentals and what companies can do to differentiate themselves and achieve category domination. She reveals the importance of framing the problem you’re solving, constructing your corporate point of view, defining your category and developing category evolution strategies.

Speakers

Jennifer JohnsonCMO