From Developer Adoption to Enterprise Dollars

Developers are increasingly influential when it comes to enterprise technology adoption. So much so that Redmonk analyst Steve O’Grady has called them “the new kingmakers”. However, while they might adopt products they love, developers still don’t control the enterprise purse strings. So how do you create a big developer-focused business in the enterprise? Based on his experience with more than two dozen developer-focused startups, including Heroku and Twilio, Geva Perry explores the phases & growth of these companies and explains how to graduate from developer adoption to enterprise dollars.