March 29, 2017
Go-To-Market And Category Design Fundamentals
In this Heavybit talk, Jennifer Johnson shares a methodical approach for companies to differentiate themselves and achieve category dominati...
Demand generation is tough. You’re required to craft engaging content, campaigns, and events while tracking your acquisition, conversion, and optimization experiments.
In this panel, moderator Tomasz Tunguz, Partner with Redpoint and co-author of Winning with Data, talks with Craig Kerstiens, Head of Product and Marketing at Citus Data, Nisha Ahluwalia, Marketing Faculty Chair at Heavybit, and Kiyoto Tamura, VP of Marketing at Treasure Data about their experiences building successful demand generation teams.
Tomasz states on his blog that “demand generation is a critical limiting factor to the growth of many startups” but unfortunately it’s not very well understood at all. He continues to loosely define demand generation as
Creating urgency in a buyer population that doesn’t currently feel a pressing need to swap their procurement software, their collaboration tools or their business intelligence suite.
How do you make the organizational, strategic, and tactical transition from targeting early adopters to targeting this significantly larger buyer population? Watch this panel for insights from experts who’ve successfully navigated this jump.
We hosted our DevGuild: Demand Generation conference in October of last year. This was a single day event featuring demand generation leaders from Segment, Stormpath, DigitalOcean, Trello, Twilio, Zendesk and more. If you’d like to dive even deeper into demand generation, watch the videos here.
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